Mammoth for Plumbers

09/11/2026

Want to see if you can outplay the winners of our booth contest?
Link to the Mammoth Wrench Rush is in the comments.

Congrats to these three for a conference well played.

09/11/2026

Glasses on brand Mr Mammoth.

09/09/2026

Doing trade shows for your business? Here’s how we increased our effectiveness at Jered Williams’ 2026 HOORAH event.

09/04/2026

08/28/2026

When marketing strategy and business systems come together. This Client is rocking it.

08/20/2026

Most page speed scores get graded by a robot — not by your customers. Our owner had a client ready to rebuild his entire website because Google said the score "wasn't good." Meanwhile that same page was booking jobs every single day, and the bounce rate was fine. We almost let a client tear apart something that was working just to chase a grade nobody but Google's robot was reading.

In this video, our owner breaks down exactly how to tell the difference between a page speed problem that's actually costing you leads, and a number that just looks bad but isn't hurting your business. Watch to see the one metric you should be watching instead — and the questions to ask before you spend a dollar "fixing" a page that isn't broken. Link's in the comments. 👇

08/17/2026

Google just changed the rules for budget-limited ad campaigns.

If your plumbing company is running Google Ads on tCPA or tROAS, this matters.

For a long time, a lot of campaigns were quietly outperforming their targets. A plumber might set a $25 target CPA and still get leads closer to $14. That gap made results look better than expected.

As of August 17, Google has tightened that up.

Now, in budget-limited campaigns, the system is more likely to enforce the target you set instead of continuing to give you that extra efficiency. That means some plumbing companies could see fewer leads, higher CPAs, or both, even if their budget stays the same.

What should you do now?

Check which campaigns are limited by budget
Compare your actual CPA to your target CPA over the last 90 days
Figure out whether your target is actually realistic for your business
Be ready to adjust your budget, your target, or both

This is not a panic moment. It is a clarity moment.

If your numbers were built on a target that was too loose, Google may be exposing that now. The upside is that it forces better decisions and a more profitable strategy going forward.

If you want help figuring out what this means for your plumbing company, let’s talk.

08/13/2026

Angie's found that they couldn't get 739,000 leads this year. This points to a tougher economy and a tighter market. Learn more here.

Angie's List lost 739,000 leads while spending more. Here's why cutting marketing in a down market is backwards—and what to do instead.

08/06/2026

When you're trying to track your leads and the sources that they come from, you can accidentally make some of the worst judgment calls because stats and human behavior don't always align. In this video, Tyler Williams, our owner, goes deep into the weeds of how attribution can be misinterpreted.

You don't want to make this mistake.

Learn why plumbers misattribute leads, cut off profitable marketing channels, and how to build a strategy that accounts for how customers actually behave.