Marketing Oversight

02/14/2026

Still using “Users” to measure marketing success?
Not every website visitor is a person...

Depending on the source, 20–25% (or more) of web traffic is non-human, such as bots, crawlers, agents, and scraping tools.

Not all of it is bad, search engines rely on bots to index your content, and while GA4 automatically filters known bots, it doesn't catch everything.

If you’re a business owner try to measure what actually matters.
• Measure traffic within your effective service area
• Watch growth by meaningful referral sources
• Filter ultra-low engagement visits (

04/14/2022

⭐️ Frequency is the the key to building brand awareness. ⭐️ This article explains why businesses should focus on this lesser used KPI

by Greg Forsythe Do you remember the last advertisement that you saw? How about the last five? What brands do you recall seeing recently? Ad frequency builds brand awareness. This is especially important for startup businesses or new products which have not established themselves in a market.

02/14/2022

We are proud to team up with local businesses to sponsor our local YMCA - UNTY Swim Team Dolphins.