AMDEN branding & marketing

08/05/2024

The buyer's journey is essentially what a sales funnel looks like from a prospect's perspective and consists of three stages: awareness, consideration, and decision.

Mapping out the journey provides an in-depth view of how your potential customers behave at every step in the buying process. Creating content that maps to each stage of your customer's journey will build your credibility and help them see your service as their solution.

12/21/2022

More great news from NYC! New York City has launched a $44 million lifestyle medicine training scheme that will include plant-based nutrition.

The initiative is a collaboration between NYC mayor Eric Adams and the American College of Lifestyle Medicine (ACLM). All NYC-practicing healthcare professionals are eligible for the training to incorporate preventative lifestyle medicine into their care programs.

A preventative approach to healthcare sees NYC doctors offered lifestyle medicine training including plant-based nutrition. Eric Adams endorses the program.

11/30/2022

Animal agriculture is responsible for as much as 28 percent of all greenhouse gas emissions. It uses half the earth’s habitable land. Factory farms pose huge threats as potential sources of antibiotic resistance and future pandemics. And the current meat production system loads farmers with often insurmountable levels of debt.

The animal rights activist Leah Garcés discusses how modern meat production harms animals, people and the environment.

11/28/2022

Looking for more protein in your plant-based diet? These are the top five sources of protein in plant-based foods.

The best plant based proteins provide all nine essential amino acids.

11/14/2022

Highly processed foods can share the addictive qualities of to***co, researchers say.

Foods such as sugary soft drinks, baked goods, chips, burgers, and fries can cause compulsive consumption, have mood-altering effects, and trigger strong urges, according to scientists from the Fralin Biomedical Research Institute at VTC and the University of Michigan.

Foods such as sugary soft drinks, baked goods, chips, burgers, and fries can cause compulsive consumption, have mood-altering effects, and trigger strong urges, according to scientists from the Fralin Biomedical Research Institute at VTC and the University of Michigan.

11/02/2022

Happy World Vegan Day! Eating vegan or plant-based, even for just one day or a single meal, is easy, delicious, and nutritious.

Today, on World Vegan Day, we're asking you to try eating one vegan or plant-based meal to celebrate. Here's why eating vegan is the best choice.

10/16/2022

Hospital meals have long centered on meat, dairy, and highly processed foods—standard American diet fare that has been linked to obesity and a range of chronic diseases, from Type 2 diabetes to heart disease. New York City is working to change that. Earlier this year, the city’s public hospitals began serving plant-based meals as the default for inpatient lunches; now, they’re rolling out the same approach for dinner.

In a groundbreaking move, New York City public hospitals will serve plant-based meals as the default for lunch and dinner. Learn more here.

10/04/2022

“Antioxidants” is one of the biggest—and most misunderstood—buzzwords in the world of health and wellness. The good folks over at Forks Over Knives have developed this easy guide to demystify this buzzword, explain the most up-to-date scientific evidence, and give you a better understanding of how antioxidants factor into a healthy diet.

Not sure what antioxidants are or how they factor into a healthy diet? Our guide explains the latest scientific research so you know the facts from the myths.

09/23/2022

It's fall now, which means so many delicious fruits and veggies are in season here. Heading to the kitchen to make butternut squash bisque this afternoon...What are your favorite autumn vegetables?

09/22/2022

The number of people with Alzheimer’s disease is expected to jump from 5.7 million in 2018 to 14 million by 2050. There is no known cure. Although there is much research to be done on this disease, studies have shown that certain foods are beneficial to the brain and may offer some protection against Alzheimer’s. From Forks Over Knives

https://www.forksoverknives.com/health-topics/dementia-alzheimers-and-diet

09/19/2022

The upscale restaurant and fine-dining scene is undergoing a major change. Over the past several years, a wave of well-known, upscale restaurants have announced transitions to plant-based menus, citing our broken food system and the environmental impact of the animal products that dominate the industry and our plates.

Over the past several years, a wave of well-known, upscale restaurants have announced transitions to plant-based menus.

08/31/2022

Who doesn't love a delicious beet salad, right?! But did you know that beet(root) has been used by humans medicinally for thousands of years?