Hispanic Marketing Council

Hispanic Marketing Council The only national trade organization representing Hispanic marketing, communications & media firms.

Is your media plan missing the local trust factor? National reach gets you seen, but local institutions drive actual eng...
09/09/2026

Is your media plan missing the local trust factor? National reach gets you seen, but local institutions drive actual engagement. Join our webinar TODAY Wednesday, September 9th at 2:00 PM ET to learn how tapping into 170+ community-rooted publishers can scale your impact.

Secure your spot: https://us02web.zoom.us/webinar/register/WN_BOQbZ1tKTEunc6kY5JSFJw #/

The Hispanic market’s growth is undeniable, but growth figures alone don’t tell the whole story. Economic and emotional ...
09/08/2026

The Hispanic market’s growth is undeniable, but growth figures alone don’t tell the whole story. Economic and emotional uncertainty continues to shape how Hispanic consumers live, spend, and engage with brands.

At the same time, this community remains a powerful engine of entrepreneurship, innovation, and future growth. Read more by visiting https://hispanicmarketingcouncil.org/the-hmc-news/the-best-marketing-doesnt-go-it-alone/

Discover how the standout campaigns of the World Cup captured global culture, drove fan joy, and won on advertising’s bi...
09/04/2026

Discover how the standout campaigns of the World Cup captured global culture, drove fan joy, and won on advertising’s biggest stage.

Stream our on-demand session featuring insights from marketing leaders and learn how to bring these game-winning strategies to your next major campaign! Watch now anytime: https://hispanicmarketingcouncil.org/webinars/

National reach matters, but local trust is the missing link.Join us Sept 9 at 2 PM EST as Anita Grace, Ivan Adaime, and ...
09/02/2026

National reach matters, but local trust is the missing link.

Join us Sept 9 at 2 PM EST as Anita Grace, Ivan Adaime, and Evelyn Castro share how to leverage 170+ trusted local Hispanic publishers to drive real impact.

Register now by visiting https://us02web.zoom.us/webinar/register/WN_BOQbZ1tKTEunc6kY5JSFJw #/registration

There are no shortcuts when it comes to authentic connection. As Marina Filippelli, Chief Marketing & Branding Officer a...
08/31/2026

There are no shortcuts when it comes to authentic connection. As Marina Filippelli, Chief Marketing & Branding Officer at Northgate Gonzalez Markets, shares: brands win when they clearly define their values and let them guide every marketing decision, engaging Latino and non-Latino consumers meaningfully without pandering or alienating.

Download the free 2026 Hispanic Market Guide! https://hispanicmarketingcouncil.org/hispanic-market-guide/

Want to know what it takes to build an award-winning campaign? Go behind the scenes with Casanova//McCann to explore the...
08/26/2026

Want to know what it takes to build an award-winning campaign? Go behind the scenes with Casanova//McCann to explore the strategies and cultural insights behind their Strategic Excellence Award-winning Gold work!

Don't miss out, register right now: https://us02web.zoom.us/webinar/register/WN_aK6xXDByRH29yO4XSy-xJQ #/registration

In today’s environment, 53% of Latinos would stop supporting a brand that disrespects immigrant communities, and many ci...
08/24/2026

In today’s environment, 53% of Latinos would stop supporting a brand that disrespects immigrant communities, and many cite inaction as a reason to disengage entirely. Building trust means showing up with true empathy, cultural respect, and active commitment.

Download the 2026 Hispanic Market Guide for free: https://hispanicmarketingcouncil.org/hispanic-market-guide/

Go behind the scenes of award-winning creativity! Discover how challenging assumptions, embracing cultural nuance, and r...
08/20/2026

Go behind the scenes of award-winning creativity! Discover how challenging assumptions, embracing cultural nuance, and rethinking influence powered Gold-winning campaigns from Casanova McCann. Learn how purpose-driven creative can shatter stereotypes and deliver real social impact.

Save your spot today: https://us02web.zoom.us/webinar/register/WN_aK6xXDByRH29yO4XSy-xJQ #/registration

LAST CALL! Don't miss your chance to join this game-changing conversation. Join us Wednesday, August 19th at 2:00 PM ET ...
08/19/2026

LAST CALL! Don't miss your chance to join this game-changing conversation. Join us Wednesday, August 19th at 2:00 PM ET to learn how top industry powerhouses convert authentic connections into lasting economic impact.

Time is running out, secure your spot now: https://us02web.zoom.us/webinar/register/WN_RKi2pcUoQwOJ-P99fbnCRQ #/registration

Building true brand loyalty with Hispanic consumers requires long-term commitment, not a one-off campaign during Hispani...
08/14/2026

Building true brand loyalty with Hispanic consumers requires long-term commitment, not a one-off campaign during Hispanic Heritage Month. As Alexa Bosley, VP & Head of Coffee Marketing at Nestlé, highlights: real trust isn't built on borrowed audiences, but through consistent investment, testing, and authentic cultural connection.

Get the data and strategies to win: Download the free 2026 Hispanic Market Guide at https://hispanicmarketingcouncil.org/hispanic-market-guide/

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