Hispanic Marketing Council

06/04/2026

Want to stay ahead of these shifting consumer journeys? Subscribe to HMC News!

Get your ultimate roundup of what’s actually happening in Hispanic marketing, packed with timely industry news and sharp thought leadership from market experts. Visit https://hispanicmarketingcouncil.org/the-hmc-news/ to subscribe today.

05/28/2026

We’re excited to announce the winners of the Student Category for the 2026 HMC Strategic Excellence Awards, partnered with the Ad Council!

Congratulations to the talented undergraduate teams who created incredible, culturally fluent social impact campaigns:

🥇 University of North Texas
🥈 University of Florida
🥉 Drew University

Shoutout to Southern Methodist University and Florida State University for earning Honorable Mentions!

Read the full press release by visiting https://hispanicmarketingcouncil.org/press/university-of-north-texas-wins-gold-in-2026-hmc-strategic-excellence-student-awards/

05/27/2026

LAST CALL! Join us TODAY at 2PM EST as experts Roy Eduardo Kokoyachuk (ThinkNow) and Marina Filippelli (C-Suite Marketer) break down exclusive new ThinkNow research revealing why over half of Hispanic consumers are changing where they shop based on the current climate.

Final chance to secure your spot: https://us02web.zoom.us/webinar/register/WN_zgzaBg1QQOW-QY3op23EsQ #/registration

05/20/2026

Join us Wednesday, May 27th at 2PM EST as experts Roy Eduardo Kokoyachuk (ThinkNow) and Marina Filippelli (C-Suite Marketer) break down exclusive new ThinkNow research revealing why over half of Hispanic consumers are changing where they shop based on the current climate. Learn how to navigate these critical dynamics with true cultural intelligence.

Register here: https://hispanicmarketingcouncil.org/webinars

05/13/2026

Check out the latest issue of RBR.com, featuring a special HMC Summit spread: "Brewing Culture."

From the induction of industry icons into the Hall of Fame to the breakthrough strategies behind the Strategic Excellence Awards, "Brewing Culture" captures the refined confidence of an industry defining what’s next.

Read the full spread (pages 38-39) by visiting https://rbr.com/rbr-summer2026-issue/

CLICK HERE TO DOWNLOAD THIS ISSUE!

05/11/2026

Want to be featured in our next newsletter? We want to hear from you! Our "Asked & Answered" section is the place for real dialogue on the challenges and triumphs of Hispanic marketing. Share your voice with the industry's premier network.

Learn how to contribute: https://hispanicmarketingcouncil.org/the-hmc-news/asked-and-answered/

05/08/2026

Don't miss a beat in the fast-moving world of Hispanic marketing. Subscribe to HMC News for timely industry updates, sharp thought leadership, and real takes on the trends driving the $4.1 trillion Latino economy.

Join a community of marketing leaders and get the data-driven strategies that move markets. Subscribe here: hispanicmarketingcouncil.org/the-hmc-news/

05/06/2026

This is your last chance to join us! Our webinar starts TODAY at 2 PM EST.

Don’t miss this opportunity to gain a competitive edge with proprietary insights into the values and identities of today’s Hispanic consumer.

Register now: hispanicmarketingcouncil.org/webinars/

05/05/2026

05/04/2026

Do you have a great campaign or case study that deserves the spotlight? HMC wants to feature your work in our weekly newsletter! Share your success stories with the industry's most influential network and showcase how you are driving real results in the Hispanic market.

Submit your work for a feature: https://docs.google.com/forms/d/e/1FAIpQLSfheKgcXGPx6UHarA-NEJBGaIEhFnrnpHbqGDNZimza1qjTUA/viewform