YourMarketer LLC

03/30/2026

Discover how the changing role of the CMO drives customer-centric growth through C-suite alignment, a marketing measurement framework, and AI in marketing. When the CMO is involved in key decisions at the company, strategic growth is 1.4 times greater.

Discover how the changing role of the CMO drives customer-centric growth through C-suite alignment, a marketing measurement framework, and AI in marketing.

09/22/2025

AI is now embedded across every step of the media value chain, and AI is only as good as the data it’s fed.

09/02/2025

Creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems need to compose it on the fly.

Jennifer Palmer Farrington's insight: Creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems need to compose it on the fly.

08/20/2025

At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group, discussed how to get your content noticed in LinkedIn. He mentioned needing to find a creative bridge that links your topic to topics that LinkedIn's algorithm is currently talking about. Things like remote work, mental health, financial freedom, and also a lot of rigorous how-to guides. (Here's 3 ways to solve problem X. Here's 5 things that people miss when you do one two and three.) You need to have that creative bridge from your topic to something in the workplace or something that advances professional development. As long as your executives or your creators are talking about this type of content on LinkedIn you're in a good place.

Jennifer Palmer Farrington's insight: At a recent PRNEWS event, Aneesh Lal, founder of The Wishly Group,  discussed how to get your content noticed in LinkedIn. He mentioned needing to find a creative bridge that links your topic to topics that LinkedIn's algorithm is currently talking about. Thi.....

08/07/2025

So many traps CEOs and leaders can fall into when doing a company video. In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.

Jennifer Palmer Farrington's insight: So many traps CEOs and leaders can fall into when doing a company video. In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries to share practical guidance on how senior leaders can step in front of the camera...

07/22/2025

At a time when de-influencing has taken hold of social, where do marketers stand? In the events industry, content creators are here to stay and their influence is growing when it comes to events.

Jennifer Palmer Farrington's insight: At a time when de-influencing has taken hold of social, where do marketers stand? In the events industry, content creators are here to stay and their influence is growing when it comes to events.

07/01/2025

Sounds Profitable’s Advertising Landscape Report compares podcasting with 21 other channels—from TikTok to CTV. The research shows podcasting consistently ranks high in user trust, ad tolerance, and platform sentiment.

Jennifer Palmer Farrington's insight: Sounds Profitable’s Advertising Landscape Report compares podcasting with 21 other channels—from TikTok to CTV. The research shows podcasting consistently ranks high in user trust, ad tolerance, and platform sentiment.

06/27/2025

At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Amazon’s Richman spoke of making advertising less interruptive and more additive to the customer experience. Connecting with consumers is strongest when the content feels natural and valuable. Advertising is content.

Jennifer Palmer Farrington's insight: At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Amazon’s Richman spoke of making advertising less interruptive and more additive to the customer experience. Connecting with consumers is s...

02/24/2025

There’s no rule to say you can’t use AI Ask the questions: How can we use technology to make global brands relevant locally? How do we innovate faster, grounded in real data? How do brands stay culturally relevant when everything is algorithmically curated?

Jennifer Palmer Farrington's insight: There’s no rule to say you can’t use AI Ask the questions: How can we use technology to make global brands relevant locally? How do we innovate faster, grounded in real data? How do brands stay culturally relevant when everything is algorithmically curated?

02/19/2025

Marketers today live in a world changing at a head-spinning pace, forced to balance a multitude of priorities in an 'Agentic AI' era.

Jennifer Palmer Farrington's insight: Marketers today live in a world changing at a head-spinning pace, forced to balance a multitude of priorities in an 'Agentic AI' era.

02/15/2025

Writing comments unlocks opportunities on LinkedIn. Genuine, strategic commenting creates more leads than random posting. Win LinkedIn with this strategy.

Jennifer Palmer Farrington's insight: Writing comments unlocks opportunities on LinkedIn. Genuine, strategic commenting creates more leads than random posting. Win LinkedIn with this strategy.