12/05/2025
Your customers decide if they'll buy from you again in 15 seconds flat.
It all depends on your packaging, especially during the holidays. Here's why:
- Your package is competing with dozens of others arriving at the same time
- First impressions happen before customers even see your product
- 72% of consumers say that packaging design influences their decisions
- A great unboxing moment drives shares, reviews, and repeat purchases
Most businesses waste those 15 seconds with packaging that's boring and generic.
Here’s how to do the opposite:
1️⃣ Set the tone with premium packaging.
Holiday orders stack up side-by-side. Materials, print quality, and design all signal whether your brand stands out. Switching from stock boxes to custom holiday packaging often leads to a jump in social mentions because customers will photograph the package before opening it.
2️⃣ Protect your product and elevate the reveal.
Holiday shipping can be brutal. Custom inserts and smart structural design can both protect the item while enhancing its presentation. When these work together, customers feel confident before the box is even fully open.
3️⃣ Don’t wait too late.
By the time deadlines hit, options shrink. The brands that win the season lock in their packaging early and partner with printers who can handle custom runs, fast turnarounds, and finishes like embossing and foil at scale.
4️⃣ Design packaging people want to share.
Unboxing content doesn’t happen by accident. Seasonal designs, layered reveals, thank-you cards, and a thoughtful presentation can turn customers into online storytellers and advocates for your company.
5️⃣ Match your packaging to the product and the channel.
E-commerce, retail, and gift sets all require different solutions. A full-service packaging partner will help you plan, prototype, and produce what each channel needs to shine.
Those 15 seconds between delivery and unboxing aren’t just about protection. They’re your chance to create an experience that earns your customer's loyalty.
Have you ever unboxed an item and marveled at its packaging?