SnapDragon

SnapDragon A Female owned & led global brand design consultancy, we build powerful brands by creating meaningful connections with consumers.

A Friday POV from the one & only Elle Morris
02/07/2020

A Friday POV from the one & only Elle Morris

To research or not to research — that is the question.

Our motley crew getting into the spirit...with a bit of 'The Shining' thrown in!  Happy Halloween everyone,  from all of...
10/31/2019

Our motley crew getting into the spirit...with a bit of 'The Shining' thrown in! Happy Halloween everyone, from all of us here at SnapDragon!!

Have you seen any of these Japanese beauty trends catch on in your city? – Beauty Packaging
09/30/2019

Have you seen any of these Japanese beauty trends catch on in your city? – Beauty Packaging

Here’s what could be heading our way from Japan later this year.

Forbes: "If a brand knows a customer more intimately and more authentically, a customer is more inclined to trust that b...
09/27/2019

Forbes: "If a brand knows a customer more intimately and more authentically, a customer is more inclined to trust that brand — and that’s part of the secret sauce for DTCs." – Elle Morris, President & CEO, SnapDragon

DTC brands have put the consumer in charge by giving them what they want: higher levels of personalization and choice of points of sale.

Cultivating seeds of possibility for a brand’s transformative future.
09/25/2019

Cultivating seeds of possibility for a brand’s transformative future.

We’re provocative visionaries, unafraid of turning heads with radical concepts.
09/23/2019

We’re provocative visionaries, unafraid of turning heads with radical concepts.

SnapDragon's VP of Strategy, Jen Murtell made it onto the 'Where Are The Boss Ladies' list! As most people already know,...
09/20/2019

SnapDragon's VP of Strategy, Jen Murtell made it onto the 'Where Are The Boss Ladies' list! As most people already know, here's why she's SO qualified: "Jen is brilliant and speaks her truth in an objective way. She frames strategy with cool logic but deep knowledge and a deep passion to do the right thing. Jen is an unapologetic feminist who seeks equality on every level for women - she walks her talk. Both women and men respect the hell out of her." 'Boss Ladies' list: http://ow.ly/fRNr50wi3HF

The faces of the American beauty consumer continues to change. SnapDragon's President & CEO Elle Morris weighs in on wha...
09/20/2019

The faces of the American beauty consumer continues to change. SnapDragon's President & CEO Elle Morris weighs in on what that mean for the beauty industry. – Beauty Packaging

The Caucasian woman no longer holds the lion’s share of wallet.

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