SnapDragon

02/07/2020

A Friday POV from the one & only Elle Morris

To research or not to research — that is the question.

10/31/2019

Our motley crew getting into the spirit...with a bit of 'The Shining' thrown in! Happy Halloween everyone, from all of us here at SnapDragon!!

10/29/2019

Need help choosing a design partner? Here're some easy tips...

https://www.ama.org/marketing-news/choosing-the-right-design-firm-partner-for-your-brand/

Design firms create tangible value, from managing your brand’s identity to consumer behavior. Here are some tips for an ideal working relationship.

09/30/2019

Have you seen any of these Japanese beauty trends catch on in your city? – Beauty Packaging

Here’s what could be heading our way from Japan later this year.

09/27/2019

Forbes: "If a brand knows a customer more intimately and more authentically, a customer is more inclined to trust that brand — and that’s part of the secret sauce for DTCs." – Elle Morris, President & CEO, SnapDragon

DTC brands have put the consumer in charge by giving them what they want: higher levels of personalization and choice of points of sale.

09/25/2019

Cultivating seeds of possibility for a brand’s transformative future.

09/23/2019

We’re provocative visionaries, unafraid of turning heads with radical concepts.

09/20/2019

SnapDragon's VP of Strategy, Jen Murtell made it onto the 'Where Are The Boss Ladies' list! As most people already know, here's why she's SO qualified: "Jen is brilliant and speaks her truth in an objective way. She frames strategy with cool logic but deep knowledge and a deep passion to do the right thing. Jen is an unapologetic feminist who seeks equality on every level for women - she walks her talk. Both women and men respect the hell out of her." 'Boss Ladies' list: http://ow.ly/fRNr50wi3HF

09/20/2019

The faces of the American beauty consumer continues to change. SnapDragon's President & CEO Elle Morris weighs in on what that mean for the beauty industry. – Beauty Packaging

The Caucasian woman no longer holds the lion’s share of wallet.