StraTac Marketing

09/09/2022

"I know of no single formula for success. But over the years I have observed that some attributes of leadership are universal and are often about finding ways of encouraging people to combine their efforts, their talents, their insights, their enthusiasm and their inspiration to work together."

We are saddened by the news of the passing of Queen Elizabeth II. We'd like to extend our condolences to those who mourn her passing.

09/09/2022

Are you interested in working with a multi-award-winning team?

🏆 We’re proud to announce our most recent win - the Computer: Software Standard of Excellence 2022 Award from the Web Marketing Association. 🎉

Ready for a brand makeover? 💻 Contact us at [email protected] and we’ll get started right away. 📬

08/16/2022

Here are 4 useful tips to help your web content stand out:

1. Incorporate AI tools to help pivot keywords into content. 🛠⚙️🔧

2. Don’t be a parrot - repeating what you’ve seen or heard. 🦜

3. Offer perspective and add value to existing conversations. 🗣️

4. Pick a topic you’re passionate about. Your audience can tell when you’re talking about something you care about. 🔥 🫶

08/12/2022

What are the perceptions around your business? Why would customers choose to work with your business over the competition? In part 4 of our 8-part series, we look at the Potential External Weaknesses of Businesses.

08/09/2022

Here are 3⃣ ways you can improve your SEO in 2022:

1. Publish relevant, authoritative, original, and sourced content that answers questions your target audience is asking 🎯

2. Update your content regularly and use AI tools to help with idea generation 🤖

3. Give your website a refresh and ensure that you’re paying attention to new usability trends 🎨

What is one way you’re improving your visibility 🔎 online this year?

08/05/2022

Have you considered what weaknesses your business may be facing internally? In part 3 of our 8-part series, we look at the Potential Internal Weaknesses of Businesses.

08/02/2022

🤔 A question we get from business leaders: Is SEO Worth Investing In?

💡Our answer: It depends on HOW you want to grow your business.

💸 If your website is a glorified brochure and only serves as a proof point to referrals that you’re legit - don’t waste your money. 💸

✅ If you need to reach people you don’t know. Yes. Yes! Yes!!! Start now. SEO is like a credit score - there’s a ceiling of potential that is dictated by the longevity of your domain name and other factors. You need to be working on it in order for it to be working for you.

Are you a skeptic? Are you a fan? Leave your comments below.

07/29/2022

Have you ever considered how your business is perceived or what makes a customer choose your business over competitors? In part 2 of our 8-part SWOT analysis series, we take a look at the Potential External Strengths of Businesses.

07/25/2022

Struggling to find inspiration for your next marketing campaign? Need or want to DIY? Curate ideas that resonate for you on a board.

Unsure if those ideas will work? Let's talk. Visit https://bit.ly/3OxkuMY to learn more.

07/22/2022

Many business leaders are familiar with SWOT analysis. In fact, you’ve probably done at least one in your career. But have you ever considered the Strengths, Weaknesses, Opportunities, and Threats that aren’t visible externally? Stay tuned for this 8 part series.

07/18/2022

Almost everyone thinks that they have good taste. And sometimes, people with no taste (opinion) will override others and the company’s brand because they think they have a better idea.
So the question is, what do you do about keeping your brand cohesive? It starts with a cohesive vision… (and it ends with some self control). More on the self control point in a future post.
In this article by Darren Teo, published by UX Collective, the author covers some well-established brands’ design values. He also covers 10 Design Principles and 10 Usability Heuristics. He posits some new ways designers can work with their companies to uphold company values. Check it out:
https://bit.ly/38eeERD

Design principles. They are the essential ingredients behind the ex*****on of every good design. Each designer and design team establishes…