08/19/2026
A four-day concert series full of your favorite bands, great food, and chill vibes. Question: What’s that have to do with a bank? Well, when our client Mascoma Bank announced they would be the title sponsor of the Higher Ground • VT Music Venue waterfront concert series in Burlington, we knew it was an opportunity to create a cohesive brand moment and showcase who they are, directly to their community.
Over the course of two months we planned, designed, and executed every detail of Mascoma’s presence as the host of this weekend-long event. We kept it local and fueled the fun with Plink! electrolytes, Garuka Bars and Vermont Smoke & Cure beef sticks. We brought in a vintage photo bus, so guests could bring their happy memories home. We designed hand-drawn illustrations to capture the spirit of Burlington and applied them everywhere, from b**r koozies to the main stage. We created spaces throughout the event where concert-goers could relax, enjoy, and connect. Why? To make the experience better, smoother, more memorable and more enjoyable for every guest. Kinda like how it feels to be at a Mascoma branch.
A strong brand experience is about more than aesthetics and vibes. It’s about grounding every element in the brand’s core identity. For Mascoma, they’re a local, purpose-driven organization (and fellow B Corp!) that believes in doing right by people. That means that everything they do is in service of their community—and this weekend was no different.
