09/14/2026
This is one of those client wins that really shows what can happen when the right people are working together toward the same goal.
When we started working with this client, she was already investing in ads and social media, but there was a disconnect between the money going into marketing and what was actually coming back from it. So instead of chasing more views or constantly trying to come up with something new, we got way more intentional about what was actually leading to calls, clients and revenue.
Jen focused on making the paid side convert better, while Emily focused on simplifying the organic strategy and making it easier for someone to go from seeing a post to actually taking the next step.
But one of the biggest differences has been what happens between those two things.
We’re constantly talking about what’s working, what people are responding to, what we’re seeing on our respective sides and what we should try next. Our client doesn’t have to be the person connecting all of those dots or making sure everyone is on the same page. We do that together.
A few months later, she’s spending less on ads, booking significantly more calls and consistently bringing in multiple 5 figures a month.
At the end of the day, there wasn’t one magical ad or viral post that made it happen. It’s been really good people doing really good work, paying attention to what’s actually moving the needle and being willing to adjust as we learn.
This is what marketing can look like when your ads and organic content aren’t operating in two completely different worlds.
