07/16/2026
People keep talking about AI replacing jobs.
I'm more interested in what happens when AI replaces reality.
These viral bath bomb ads are a perfect example.
The videos show colorful foam towers erupting from the water, spinning vortexes, hidden toys appearing like magic.
People buy them.
Then they drop the bath bomb into the tub and get... slightly cloudy water.
The crazy part?
Many customers don't immediately assume the ad was fake.
They assume they did something wrong.
"Maybe the water wasn't hot enough."
"Maybe I dropped it incorrectly."
"Maybe I bought the wrong one."
That's a strange side effect of generative AI.
When fake product demonstrations become more convincing than reality, people stop questioning the ad and start questioning themselves.
And that's where things get messy.
A $15 disappointment rarely becomes a lawsuit.
Most people won't fight for a refund.
So a new business model emerges:
• Generate impossible product results with AI
• Run high-converting ads at scale
• Sell low-cost products
• Collect millions before complaints catch up
We spend a lot of time discussing AI, copyright, and deepfakes.
But AI-generated product advertising may become one of the biggest consumer protection challenges of the next few years.
Not because the deception is sophisticated.
Because it's cheap, scalable, and profitable.
---
I breakdown these topics, how better to unders AI, and AI workflow, every
week in my free newsletter:
dustinhauer.com