Brainstorming the Castle

09/12/2024

Excited to be speaking at the only conference for entrepreneur and small firm architects this October. Let me know if you’ll be there!

08/05/2024

Join me and at in Farmingdale on Wednesday, September 11th to learn “How to Showcase Your Latest Project.” So grateful to and for putting together this event. I’ll be sharing more about the information I’ll be covering leading up to the event.
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11/19/2023

When was the last time you really reflected on your work, celebrated your accomplishments, or intentionally recalibrated your marketing efforts?

I’ve planned a morning for you to do exactly that — with a little help from me and your peers in the design industry.

Join us on Wednesday, December 6th from 10 AM - 1 PM in Garden City, NY for a morning of guided reflection, helpful exercises and intentional connection-building. Leave feeling grounded, reinvigorated and proud of your accomplishments.

Click here for more information and to register: https://www.brainstormingthecastle.net/workshops/p/long-island-interior-design-architecture-marketing-branding-strategy-workshop

11/06/2021

It’s been a month since the retreat. Staying at the Mountain House I got to experience first-hand the connection between home and nature that so many of my architecture clients create in their work. It is truly good for the soul.
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06/10/2021

Looking forward to attending the DDB | Decoration and Design Building's virtual market this coming Wednesday! Are you registered? Which webinars and virtual events do you plan to attend?

Virtual Market 2021: Reconnections Reconnect with your favorite showrooms, brands, designers, publications, and all of the design community that calls the D&D home! Register to our fantastic lineup of events. We can’t wait to see you! Register Now! Days Hours Minutes Seconds WebinarsListen, learn,...

04/29/2021

A good piece of content is like a great wardrobe item — you should be able to mix and match it with a number of other pieces. I recently wrote a blog post about claiming and maintaining your Google My Business Listing in order to improve your business' ranking in local search results. After re-reading it, I decided to take my own advice and repurpose it as a Google Business Post. After a few minor adjustments to the copy (i.e. getting the character count under 1500 and removing hyperlinks and restructuring the sentences they appeared in accordingly) and resizing the blog graphic to the Google's preferred (thank you, Canva's "magic resize" feature), I was ready to post! I'd already posted about it to Instagram, now I'm using it for content here on Facebook and next up is LinkedIn. If you're promoting your business on multiple digital platforms, I encourage you to revisit your favorite pieces of content and brainstorm how they can be repurposed on other platforms or reframed to post again on the same platform for those who may have missed it the first time. You may find it's easier than you think!

I’m a firm believer in the power of organic SEO. One of the easiest ways to improve your local Google Search results ranking is also the simplest — take ownership of your Google My Business listing. It’s easy, it’s free, and it helps improve your business’ local ranking in search results. ...

01/06/2021

If you have a commercial property on Long Island that is in need of an upgrade, you need to watch this video featuring my brilliant client, Diana Lillo of ID Unique Solutions DBA InspireDesign
"I really enjoy seeing a space where a client's looking to elevate it and they just don't know what to do next. Cosmetics upgrades are kind of our thing. You know, any type of commercial property because you go in there, you're working with the walls you're working with — how can you elevate? How can you bring new life, new energy? That's the challenge that I love."

12/21/2020

“I’m hopeful that we’re getting closer and closer to a day when naming a firm, whether it's after oneself or something else, implies nothing but intelligence and ability regardless of implied gender, race, or ethnicity.”

By Kate Reggev If you’re addicted to podcasts (raises hand), you may be familiar with NPR’s popular How I Built This podcast. And you might even remember the first episode , where Sarah Blakely, founder of women’s undergarment company Spanx , talks about her journey starting the busines