Astute Group

03/19/2024

Astute Group's, Core Advantage® is now officially a registered trademark.

We developed the Core Advantage® as a Growth Framework to help small and mid-tier companies grow by identifying their core advantage as the foundation to build upon.

03/28/2023

Our founder, Ferris Ayar was featured in a Forbes Business Council Expert Panel article. His strategy for keeping stakeholders happy is to keep all relevant parties updated on "goals and progress". Item number 12 in the article.

Ensuring that both internal and external stakeholders have a voice in decision making can benefit a business long term.

03/28/2023

When a business retains a fractional CMO, they are making an investment that should increase revenues and generate growth.

03/21/2023

Forbes published an article written by our founder about the ROI of a Fractional CMO. It provides valuable information that can be used for calculating marketing ROI as well.

When a business retains a fractional CMO, they are making an investment that should increase revenues and generate growth.

02/28/2023

Check out this article from Forbes Business Council where our Founder and CMO, Ferris Ayar is part of an Expert Panel on "How To Leverage A Business Plan For Expansion" Decisionshttps://www.forbes.com/sites/forbesbusinesscouncil/2023/02/27/heres-how-to-leverage-a-business-plan-for-expansion-decisions/

01/05/2023

Today we introduce the Revenue Generation Funnel™ to help B2B companies align with modern purchasing behaviors to provider greater value and increase revenues. The current sales funnel is outdated in several ways, one of the most important is that it fails to address client loyalty and recurring revenue.

Nobody wants to be sold to, they want to be well informed and enabled to make a choice without pressure or external influence.

Learn more in this article https://finance.yahoo.com/finance/news/astute-group-unveils-revenue-generation-150500125.html on Yahoo Finance.

11/22/2022

The first rule of marketing is "Identify your Audience".

11/16/2022

Henry Ford did not invent the automobile, he invented the assembly line, which made the automobile more affordable for the masses. He created a strong competitive advantage (assembly line) to create a product that was a great fit for his target market. Quite possibly one of the greatest Go-To-Market strategies ever devised.
If your product sales are underperforming, it is time to reassess or develop a new Go-To-Market strategy. Rely on our expertise to align products with markets that fit best. One of our clients experienced 10X (1,000%) revenue growth thanks to a Go-To-Market plan we developed and implemented.

Learn more at: https://www.astutecmo.com/growth-consulting/go-to-market-plan/

11/09/2022

Do you know the difference between your business and your competitor who is the industry leader, the one that you envy and hope to replace.

That difference is your competitor has made the most of their competitive advantage to position their brand for optimal perceived value.

Learn more about seizing your competitive advantage here on our website: https://www.AstuteCMO.com/

11/09/2022

What is your strategy for getting people to engage with your brand? What tactics are you implementing? How are you monetizing that engagement? Let an Astute Fractional CMO provide the answers to make the most of your marketing and drive a strong ROI.

Learn more here: https://www.astutecmo.com/fractional-cmo/

11/09/2022

Do you know the single factor that makes the difference between your brand and the industry leader, the competitor you either respect or envy?

It is that your competitor has a comprehensive strategic marketing plan that capitalizes on their competitive advantage.

Marketing involves numerous disciplines. Product, brand, digital, advertising, and pricing are just some of the strategies needed. To be the market leader requires a cohesive plan that unites marketing strategies to work together and augment each others impact.

You should not expect that from an agency that specializes in one marketing discipline, such as digital marketing. They are not product or brand experts, yet they will digitally promote your products and your brand. The question is do they know the features, advantages, and benefits (FAB)of your products? Do they know how to identify the markets that are the best fit for each of the specific FABs? That's just one small example.

Our Fractional CMOs have a long track record of developing and implementing comprehensive marketing plans that address every marketing strategy for every target market. To ensure potential is reached and opportunity is not lost.

Learn more here: https://www.astutecmo.com/fractional-cmo/

10/26/2022

If you are marketing your business without a marketing plan, you are putting the cart before the horse. SMBs tend to skip strategic planning and jump right into tactical marketing functions. This is often because of a lack of marketing expertise and a failure to appreciate how planning generates exponential growth, strong financial returns, and improves your businesses sustainability.

Learn more at: https://www.astutecmo.com/marketing-solutions/marketing-plan/