International Outdoor

International Outdoor Merging technology, creativity, and community to amplify your message across the Metro Detroit area 🚀

International Outdoor is proud to be local Women Owned Business, operated and headquartered in Farmington Hills, Michigan.

Smart brands are already in summer mode. ☀️As the seasons change, great advertising changes with it. From summer promoti...
05/29/2026

Smart brands are already in summer mode. ☀️

As the seasons change, great advertising changes with it. From summer promotions and seasonal menus to travel-focused messaging and warm-weather visuals, businesses across our network are already rolling out creative built for the months ahead.

Seasonal relevance helps brands feel timely, memorable, and connected to what consumers are already thinking about. These campaigns are a reminder that the best advertising doesn’t just occupy space, it fits the moment.

Some messages are impossible to miss. 👀Surface street locations like this give brands the opportunity to dominate the en...
05/28/2026

Some messages are impossible to miss. 👀

Surface street locations like this give brands the opportunity to dominate the environment with larger-than-life visibility at eye level. Paired with bold seasonal creative like this Labatt USA campaign, the result is advertising that feels built into the summer atmosphere itself.

Check out more amazing surface street locations at iobillboard.com

Do QR codes belong on billboards? 🤔We decided to test it ourselves.After running a real-world QR code experiment on our ...
05/27/2026

Do QR codes belong on billboards? 🤔

We decided to test it ourselves.

After running a real-world QR code experiment on our digital network for two weeks, we found something interesting: not a single scan. The results opened up a larger conversation about attention spans, driving behavior, billboard design, and what actually makes out-of-home advertising effective.

This isn’t about saying QR codes never work, it’s about understanding the environment they’re being used in. In billboard advertising, simplicity, visibility, and brand recall often outperform complicated calls to action.

Sometimes the best billboard strategy is the simplest one.

High traffic. Prime positioning. Unmatched visibility. 👀Our boards 520 and 530 along I-94 deliver premium exposure to on...
05/26/2026

High traffic. Prime positioning. Unmatched visibility. 👀

Our boards 520 and 530 along I-94 deliver premium exposure to one of the busiest travel corridors in Metro Detroit. Positioned near Detroit Metro Airport and major commuter routes, these digital locations connect brands with thousands of daily travelers, commuters, visitors, and business professionals moving through the region.

From airport traffic to Downtown Detroit commuters, these boards are built to keep your message seen.

Today, we honor and remember the brave men and women who made the ultimate sacrifice for our country. 🇺🇸As we gather wit...
05/25/2026

Today, we honor and remember the brave men and women who made the ultimate sacrifice for our country. 🇺🇸

As we gather with friends and family this Memorial Day weekend, we reflect on the courage, service, and sacrifice of those who gave everything in defense of our freedoms.

Wishing everyone a safe and meaningful Memorial Day.

Great billboard design doesn’t happen by accident, it’s built with the right tools. 🎨From creating large-scale layouts i...
05/22/2026

Great billboard design doesn’t happen by accident, it’s built with the right tools. 🎨

From creating large-scale layouts in Adobe Illustrator to sourcing high-quality imagery, refining visuals, exploring creative assets, and staying inspired by industry trends, these are some of the platforms and resources our Creative Department uses every day to bring campaigns to life across our network.

Every great board starts somewhere. Here’s a look behind the process.

Why are more brands making the switch to digital billboards?💡Digital advertising gives businesses the flexibility to sta...
05/21/2026

Why are more brands making the switch to digital billboards?💡

Digital advertising gives businesses the flexibility to stay relevant in real time. From instant creative updates and day-parting opportunities to high-frequency exposure and lower production costs, digital boards are built to maximize visibility in a fast-moving market.

✔ Timely messaging
✔ Multiple creatives on one board
✔ 1,250+ daily spots
✔ Lower CPMs & production costs

Smarter advertising starts here.

Check out some bts of our incredible creative conversation with Jisbar 🎨Last week, our Creative Department had the oppo...
05/20/2026

Check out some bts of our incredible creative conversation with Jisbar 🎨

Last week, our Creative Department had the opportunity to sit down with the internationally recognized artist to talk about the creative process behind his work. From fine art to large-format advertising, it was a fascinating look at how different creative disciplines approach visual impact, audience connection, and bringing ideas to life.

Collaborations like these challenge us to think differently, create boldly, and continue pushing our craft forward. Huge thanks to JISBAR for sharing his time, perspective, and passion with our team.

This week’s Tip Tuesday is all about context. 🎯Great billboard design isn’t just about strong visuals, it’s about delive...
05/19/2026

This week’s Tip Tuesday is all about context. 🎯

Great billboard design isn’t just about strong visuals, it’s about delivering the right message at the right moment. When creative aligns with what audiences are already thinking, feeling, or experiencing, it becomes more memorable and effective!

Memorial Day traffic is moving north and smart brands are moving with it. 🚗🌲From drivers heading up north for the holida...
05/18/2026

Memorial Day traffic is moving north and smart brands are moving with it. 🚗🌲

From drivers heading up north for the holiday weekend to travelers making their way back into Metro Detroit, these strategically placed locations help brands stay visible during one of Michigan’s busiest travel periods.

📍 Prime locations.
👀 High visibility.
🛣 Built for movement.

Today’s “Why It Works” spotlight combines strong brand recognition with perfect timing. 🏀This Michelob ULTRA creative ta...
05/15/2026

Today’s “Why It Works” spotlight combines strong brand recognition with perfect timing. 🏀

This Michelob ULTRA creative taps into the energy of the NBA Playoffs by pairing a clean, instantly recognizable design with Detroit Pistons partnership branding. By aligning with a major cultural moment, the board feels connected to the excitement happening both on the court and across the city.

Address

28423 Orchard Lake Road, Ste 200
Farmington Hills, MI
48334

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

Telephone

+12484898989

Website

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