Gail & Rice

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Gail & Rice Gail & Rice is an experiential agency that creates and transforms cool ideas into flawless productio

For the 2027 Volkswagen Atlas media drive, we challenged convention by choosing Huntsville, Alabama – an unexpected dest...
10/15/2026

For the 2027 Volkswagen Atlas media drive, we challenged convention by choosing Huntsville, Alabama – an unexpected destination for automotive media. Blending the city's tech-forward spirit with Southern hospitality, we transformed existing infrastructure, including Umbrella Alley, through creative design and lighting to bring the family SUV story to life. The result was a distinctive experience that surprised and delighted guests while reinforcing the Atlas brand narrative and 378 MILLION unique monthly views (UMV) from nearly 200 social posts.

How does a brand experience stand out at the world’s most prestigious car show? Lean into what makes you different. Beau...
08/24/2026

How does a brand experience stand out at the world’s most prestigious car show? Lean into what makes you different. Beautiful design. Craftsmanship. Innovation. Warm, welcoming environments that feel premium, upscale, and luxurious — the kind guests leave feeling better than when they arrived.

That was the challenge our Lincoln partners gave us, and we delivered it across a VIP reveal of the 2027 Nautilus, a redesigned Concours Village display, and drive activations across Carmel & Monterey.

One stage. Multiple countries. Nearly 4,000 participants. Gail & Rice helped transform Plante Moran’s 2026 Firm Conferen...
07/09/2026

One stage. Multiple countries. Nearly 4,000 participants. Gail & Rice helped transform Plante Moran’s 2026 Firm Conference into a shared experience that combined live theater, custom Second City performances, audience interaction and virtual connectivity across North and Central America.

Celebrating the women whose creativity, strength and leadership make the world around us better every day. Happy (belate...
05/11/2026

Celebrating the women whose creativity, strength and leadership make the world around us better every day. Happy (belated) Mother's Day!

Spring was in full bloom.🌱🌼The energy was yours. The calm was courtesy of the Lincoln Rejuvenate Lounge at mindbodygreen...
04/15/2026

Spring was in full bloom.🌱🌼

The energy was yours. The calm was courtesy of the Lincoln Rejuvenate Lounge at mindbodygreen.

Every detail communicates. The kinetic orb reveal? Inspired by the organic spiral patterns of the ambient lighting insid...
04/14/2026

Every detail communicates. The kinetic orb reveal? Inspired by the organic spiral patterns of the ambient lighting inside the new Atlas.

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30700 Northwestern Highway
Farmington Hills, MI
48334

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+12487026127

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