Marx Layne & Company

05/28/2026

AI is changing the communications industry.
But not by replacing strategy, creativity, or human insight.

The biggest shift happening in PR right now isn’t just faster content. It’s smarter decision-making.

→ Moving from content creation to content direction
→ Moving from reactive messaging to predictive strategy
→ Moving from volume to precision
→ Moving from ex*****on alone to insight-driven communications

AI can generate content in seconds.
What still matters is knowing what to say, when to say it, and why it matters to your audience.

The advantage isn’t simply using AI.
It’s using it intentionally.

At Marx Layne, we believe the future of communications belongs to firms that combine technology with strategy, insight, and human understanding.

Want to build a smarter communications strategy? Contact our team to learn how Marx Layne is helping brands navigate the future of PR and marketing.
www.marxlayne.com/contact

05/12/2026

In moments of crisis, silence isn’t strategy. Messaging is.

Breaking news. Litigation. Reputation challenges. Public scrutiny.
How a brand responds can shape public perception long after the headlines fade.

At Marx Layne & Company, we help organizations navigate high-stakes situations through crisis communications, media relations, strategic content, and digital strategy built to protect credibility and control the narrative.

When the stakes are high, your messaging matters.

Contact us today marxlayne.com

05/11/2026

At Marx Layne, we love seeing the Detroit community come alive like this. 🎷
Detroit's own Ali Jackson is coming home for a special one-night performance on May 14 at Spread Art. Fresh off national acclaim, the renowned jazz musician will debut a brand-new composition written specifically for Detroit. Thank you to FOX 2 Detroit for spotlighting this incredible evening celebrating music, creativity, and Detroit talent.

Ali Jackson FOX 2 Interview: https://www.fox2detroit.com/video/fmc-eyfhlz1q102ln4ws

Tickets: https://www.eventbrite.com/e/detroit-jazz-orchestra-with-ali-jackson-tickets-1986841335920

Spread Art | 5141 Rosa Parks Blvd.
Thursday, May 14 | 7 p.m. | Seating is limited

Dertoit's own Ali Jackson will be performing his hometown on May 14th. The jazz musician will premiere a new composition he wrote for his hometown show. The show is at Spread Art on Rosa Parks at 7pm.

05/01/2026

A strong showing at the Visit Detroit 2026 Partnership & Marketing Outlook, held on April 29th at The Department at Hudson’s Detroit, where Marx Layne & Company’s Michael Odom and David Stoyka joined partners from across the region.

The discussion reinforced the continued momentum behind Detroit’s tourism and hospitality industry, along with the collaboration and investment helping move the city forward.

There was real value in being part of these conversations and hearing directly what’s shaping Detroit’s growth.

04/23/2026

If you only judge decisions by outcomes, you’re not building strategy. You’re reinforcing luck.

That’s the risk of “resulting.”
It creates a false link between what worked and what was actually right

In crisis communications, that mindset is dangerous.
Because outcomes are influenced by timing, noise, and factors outside your control, not just the quality of your decisions.

The teams that handle crises best don’t chase results.
They build processes they can trust, even when outcomes are uncertain.

Because long-term reputation isn’t built on luck. It’s built on consistency.

Read more: https://marxlayne.com/blog/resulting-a-crucial-insight-for-crisis-communications-planning/

If your team had to respond today… would you rely on strategy or luck?

Contact Marx Layne for a free consultation.
https://marxlayne.com/what_we_do/expertise/crisis-communications

04/17/2026

CLIENT NEWS: WXYZ-TV Channel 7 DETROIT — On Sunday, April 19, 'Spotlight on the News' will discuss "Teen Takeovers" in downtown Detroit. Force Detroit's Kennedy outlines solutions to support youth so they can live their best lives. Sunday 10 a.m. Channel 7 & streamed live on wxyz.com
Also broadcast 11:30 a.m. on 23.1 -HD in East Lansing.

A great conversation with Chuck Stokes and Force Detroit

Get the latest Detroit news, weather, traffic and more that you need throughout the day from WXYZ-TV Channel 7

04/14/2026

Most leadership teams don’t fail in a crisis because they lack communication skills.

They fail because they haven’t defined how much risk they’re willing to take.
When a crisis hits, every second matters.

And if your team is debating how transparent to be, how quickly to respond, or how bold to act… you’re already behind.

The first hour sets the tone.

The decisions made in that window can shape perception, trust, and long-term reputation.

The strongest teams aren’t figuring it out in real time.
They’ve already aligned on risk tolerance before anything happens.
If your team hasn’t had that conversation yet, now is the time.

Read more: https://marxlayne.com/blog/the-one-thing-most-leadership-teams-get-wrong-in-a-crisis-%E2%80%94-and-how-risk-tolerance-can-fix-i

Contact Marx Layne & Company for a free consultation.
www.marxlayne.com

04/10/2026

Big moment for our client My Pet’s Vet 🐾

Through strategic media relations and targeted outreach, our team secured a TV segment on Daytime with Kimberly Crawford on KABB-TV FOX 29, where Dr. Doyal (and Moose 🐶) shared essential pet first aid tips every owner should know.

From everyday injuries to unexpected emergencies, this earned media placement delivered expert insight to a broad audience while strengthening brand visibility and trust.

This is what effective public relations looks like. Connecting the right stories to the right platforms and driving real impact for our clients.

Read more:
https://marxlayne.com/news/from-the-exam-room-to-the-spotlight--my-pet-s-vet-shares-lifesaving-pet-first-aid-on-fox-29

Looking for a public relations agency to secure media coverage, grow your brand, and position your team as industry experts? Let’s talk.

02/17/2026

Yusef Lateef is a legend of Detroit jazz. Born in Chattanooga in 1920, he moved to Detroit’s Paradise Valley as a child and grew up alongside future greats like Milt Jackson, Paul Chambers, Elvin Jones, and Kenny Burrell. He studied flute and composition at Wayne State University before touring with Dizzy Gillespie’s orchestra in 1949 and later with Cannonball Adderley’s Quintet (1962–1964).

Best known for tenor saxophone and flute, Lateef was also a pioneer in incorporating oboe, bassoon, and non-Western instruments such as bamboo flute, shehnai, shofar, xun, arghul, and koto into jazz. Celebrate Detroit's greats.

02/04/2026

Strong missions need strong messaging!

Is your nonprofit stuck in a cycle of hiring, training, and rebuilding communications momentum? Outsourcing could be the strategic advantage that brings consistency, expertise, and long-term growth.

Read how outsourcing communications can help nonprofits protect their voice, strengthen engagement, and stay focused on impact: https://marxlayne.com/blog/nonprofits-outsourcing-communications

Nonprofit organizations are driven by mission, but they’re often challenged by limited resources and frequent staff turnover. Communications roles, in particular, can be hard to fill and even harder to retain.