BlueStar Communications Group

BlueStar Communications Group Ready to radiate and stand out? It can change your world.

01/12/2024

Did you know that video content generates 1200% more shares than text? Product videos are by far the most engaging type of content you can produce today and can increase sales by over 140%. Don't miss out on an opportunity to tell your brand's story – your audience is waiting. Not sure where to start? We can help.

In the office, gym, or car, how you hydrate says a lot about you. Not by what's in the bottle – let's face it, water is ...
01/05/2024

In the office, gym, or car, how you hydrate says a lot about you. Not by what's in the bottle – let's face it, water is dull. But the logo on your bottle can scream whether you're with it or stuck in the past. What separates the two? Very clever branding. And while B2C and B2B are very different markets, we're all consumers. Think about that the next time you're trying to convince someone your product is cool.

Wishing you a year filled with prosperity and success. Thank you for being an integral part of our journey. Here's to an...
12/29/2023

Wishing you a year filled with prosperity and success. Thank you for being an integral part of our journey. Here's to another great year!

is here! Today is a day to come together and make a difference in the world. There are so many amazing organizations t...
11/28/2023

is here! Today is a day to come together and make a difference in the world. There are so many amazing organizations that are working to make a positive impact, and every little bit helps.

This year, BlueStar participated in a Thanksgiving dinner basket drive organized by the Friendship Service Center of New Britain. Our entire office enthusiastically participated in filling a basket with all the Thanksgiving essentials, which was delivered with other baskets to help families in need enjoy a warm and festive meal.

The Friendship Service Center is a beacon of hope for countless individuals and families in our community. Visit their website to learn more about their incredible work and explore ways you can get involved: https://fsc-ct.org/

It's the time of year to give thanks, but now more than ever, we're reminded that reasons to be grateful go well beyond ...
11/23/2023

It's the time of year to give thanks, but now more than ever, we're reminded that reasons to be grateful go well beyond the holidays. Peace, family and friends, simple acts of kindness – they're easy to take for granted. So let's pause and appreciate what matters most, and what we hold dear. From our family at BlueStar, we wish you and yours a very Happy Thanksgiving.

One-size-fits-all creative processes don't work for us.Every client is unique, and so are their needs. That's why at Blu...
11/15/2023

One-size-fits-all creative processes don't work for us.

Every client is unique, and so are their needs. That's why at BlueStar, we ditch the rigid frameworks and focus on crafting individualized solutions that fit like a glove. Some of these solutions are traditional, but many require a dash of out-of-the-box thinking.

Whatever the request, we have the tools, the expertise, and the passion to deliver results that exceed expectations.

To check out more of what we've been doing over the last 50 years, please visit: https://www.bluestarcg.com/portfolio/

Brands are everywhere. The Keurig machine sitting in our office kitchen is a prime example of how branding can effective...
11/08/2023

Brands are everywhere. The Keurig machine sitting in our office kitchen is a prime example of how branding can effectively communicate a product’s essence.

Its minimalist design, centered on the bold "K" logo and accompanied by three circles symbolizing the "K-Cups," conveys simplicity, convenience, and a variety of options. The user interface reinforces this message with its intuitive layout and clear instructions. Even the smallest details, like the option to brew a 4oz coffee, cater to individual preferences and highlight the Keurig's versatility.

For us, 4oz of coffee is not enough to cater to our caffeine addiction, but that’s just our takeaway - what’s yours?

Digital marketing is booming, and it's only going to get bigger.U.S. digital advertising and marketing is currently esti...
10/24/2023

Digital marketing is booming, and it's only going to get bigger.

U.S. digital advertising and marketing is currently estimated at $460 billion, and the global market is projected to reach $786.2 billion by 2026.

That’s why it’s more important than ever to stay ahead of the curve in order to effectively grow your business and reach your target audience where they’re already spending their time: online. From SEO to social media and content marketing, there are a number of digital marketing channels available that can help you achieve your business goals.

Don’t fall behind. Invest in digital marketing today.

10/06/2023

Happy MFG Day!

Manufacturing is a driving force behind innovation, and today we’d like to recognize CT-based Curtis Packaging, a cutting-edge leader in luxury packaging since 1845. Curtis has created a number of environmentally-conscious printing technologies while reducing costs and creating beautiful packaging for their clients.

We’re proud to work with Curtis whose vision and expertise is making a real difference in the world of manufacturing.

Visit: https://www.curtispackaging.com/ to learn more

Established in 1845 in Sandy Hook, CT, Curtis Packaging has remained an industry leader for over a century, serving clie...
09/25/2023

Established in 1845 in Sandy Hook, CT, Curtis Packaging has remained an industry leader for over a century, serving clients like Casamigos, Titleist, and Estée Lauder. Aside from becoming the first carbon neutral packaging company in North America and being a trailblazer in sustainability, they are also a pleasure to work with!

Check out their updated website to learn more about Curtis's clients, process, and history: https://curtispackaging.com/

From the telephone to Chat GPT, the journey to 100 million users has come a long way. The telephone took 75 years to rea...
04/18/2023

From the telephone to Chat GPT, the journey to 100 million users has come a long way. The telephone took 75 years to reach this milestone, but Chat GPT nailed it in just a few months. The power of technology and innovation never ceases to amaze. How many of you have tried Chat GPT?

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270 Farmington Avenue, Suite 128
Farmington, CT
06032

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+18606774581

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