Glow Social Media

Glow Social Media Glow Social Media specializes in developing brand awareness, generating inbound traffic and encourag

Social Media 101: TwitterTwitter is amazing for businesses that are active in fields that include writing (books or news...
11/30/2021

Social Media 101: Twitter

Twitter is amazing for businesses that are active in fields that include writing (books or news articles), public speaking, expression of opinions, news or simply have lots of information to share on a daily basis.

If you are seeking to have a discussion with your fans, Twitter is your channel.

Quick and easy, but keep hashtags in mind!

Social Media platforms have become such huge parts of our lives that we use as a virtual space to host meetings, as well...
11/29/2021

Social Media platforms have become such huge parts of our lives that we use as a virtual space to host meetings, as well as meet and greet other people.

There are a few things that make for a great DM in Social Media, here's one:

The Finale: Make sure to end all conversations on a positive note.

Never make people feel like they leave feeling obligated in participating in your event, or attend your meeting or not.

Relationship building is the true goal. If you write something sweet, then chances are that they will at least write a thank you back which increases your engagement.

When you’re down, it can be hard to see yourself out of the trenches. But feeling burnout doesn’t last forever, and you ...
11/28/2021

When you’re down, it can be hard to see yourself out of the trenches. But feeling burnout doesn’t last forever, and you can find ways to still show up for yourself and your family when you’re feeling this way. So if you’re reading this because you’re experiencing burnout right now, here is one way to help you overcome it:

Set aside alone time for yourself.

When work feels impossible to approach, and the rest of life’s responsibilities also seem daunting, this is a cue to take a moment to yourself.

Get away from your kids, step away from work, and take a minute or however long you need to collect yourself.

Sometimes when we’re feeling burnt out, it’s because we haven’t set any intentions or priorities lately.

Find your inspiration again, and set new boundaries or new goals for yourself that’ll make approaching work a bit easier or more exciting.

You may not realize it, but we all do community management at some point. Responding to comments and messaging our follo...
11/27/2021

You may not realize it, but we all do community management at some point.

Responding to comments and messaging our followers both count as community management.

But why does it help, really?

Virality: Technically speaking, you don’t become viral because of your posts, but because of the engagement underneath them.

The more shares, likes and comments you have, the more likely it is that your content will go viral.

Building an active community can help you go viral!

[Come back next Saturday for the following tip!]

I've been sharing platform specific tips to help you do more with less! Here's one more... ✍️ YouTube: Film a video, edi...
11/26/2021

I've been sharing platform specific tips to help you do more with less! Here's one more...

✍️ YouTube: Film a video, edit, make an enticing thumbnail and don't forget, give the video a concept – educational, entertaining, etc. Make sure you are filming in HD and have a great mic. Be yourself and showcase a unique point of view you have.

BONUS TIP
✍️ TikTok: Take snippets out of the video and throw them on TikTok and IG Reels. It’s never been easier than that!

Do you like making videos or writing copy better? Let us know down below!

Lots of engagement but no sales? Avoid these pitfalls:You have amazing products and services, your content looks great, ...
11/25/2021

Lots of engagement but no sales? Avoid these pitfalls:

You have amazing products and services, your content looks great, so what is the problem? You likely have some tough competition.

Have you done your research in the last quarter?

Did you check how many people are fighting for attention in the same niche?

You have a great product on your hands, but your competition may have better offerings or tell a more compelling story.

Investigate your competition and figure out what you are lacking and where you excel, and use both to your advantage.

Here's 1 of our Top 5 reasons you should pay attention to Analytics (come back next Wednesday for the next tip!):Perform...
11/24/2021

Here's 1 of our Top 5 reasons you should pay attention to Analytics (come back next Wednesday for the next tip!):

Performance: You are already keeping an eye on your business, team members, and budget - it makes perfect sense you'd like keeping up with your analytics. Setting performance milestones and tracking along the way works for all of these aspects of your business.

Social Media 101: The different Social Media platforms and their purposesInstagram: Video is King! Think Reels, Stories ...
11/23/2021

Social Media 101: The different Social Media platforms and their purposes

Instagram: Video is King! Think Reels, Stories and Lives. This one is the best platform for visuals. If you are a company that offers products or is focused on design or the packaging of a product, you would want to jump onto Instagram for your promotional activities. This one is the best when it comes to really captivating someone’s attention through quick stories, short Reels and engaging moments where you want to show your creativity to the world.

Hey Facebook! When it comes to selling via DM, avoid reaching out cold. Instead, ask questions in your stories, feed, an...
11/22/2021

Hey Facebook!

When it comes to selling via DM, avoid reaching out cold. Instead, ask questions in your stories, feed, and groups that allow people to qualify themselves.

Set an intention to approach the conversation with a focus on the process. Seek to understand the other person and build rapport by letting go of attachment to the outcome.

5 Steps to Goal Setting1. Create goals that motivate – You may say, “I want to run a marathon”, but you hate running and...
11/21/2021

5 Steps to Goal Setting

1. Create goals that motivate – You may say, “I want to run a marathon”, but you hate running and it just seems like something you “should” do. That is not going to be a very motivating goal, and you will feel overwhelmed with the steps needed to achieve it. Conversely, if you love reading and you set a goal of reading one book per month, you will feel excited about setting the time aside to meet that goal.

2. Set SMART goals – S.M.A.R.T. stands for specific, measurable, attainable, relevant and time-bound. This mnemonic breaks down goal setting in a way that is less arbitrary and much more concrete, leading to higher success rates.

3. Write them down – Put pen to paper, or write a note in your phone. Going so far to write goals on post-its to put on the bathroom mirror or desk which will serve as a daily reminder.

4. Create an action plan – Create a list of steps needed and deadlines to meet to revisit at regular intervals. Tracking is key! I highly recommend The 12 Week Year method.

5. Don’t give up! – This is where accountability comes into play. Tell someone about your goal, create an accountability pod with monthly check in calls. By including others you respect and trust in your journey, you’re more likely to stay motivated.

Whether commenting on posts, or sharing Stories, you have done some type of community management at some point. Anything...
11/20/2021

Whether commenting on posts, or sharing Stories, you have done some type of community management at some point. Anything and everything that has something to do with the community you are building on this specific Social Media platform is part networking and reaching out to potential clients. But why does it do you good, really?

Humanization: Commenting and engaging with your community, as well as others in your niche, makes you look and feel like an actual human rather than a brand. This is extremely important for building influence and trust in your audience, and it also creates a meaningful connection between you and them. [Come back next Saturday for the following tip!]

When was the last time you commented on a post?

Address

Farmington, MI
48332

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+12488470124

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