Heather Dark

INDEPENDENT MARKETING CONSULTANT
Marketing partner for small businesses & busy entrepreneurs Let's explore how I can help your business.

My work revolves around maximizing digital technology to transform businesses, entrepreneurs, and communities and building lasting, remarkable brands. A serial entrepreneur and senior marketing professional, I work independently with your business to make sure you're getting the most out of your marketing efforts. I am a highly-effective leader, accomplished graphic designer, and enthusiastic stor

yteller. I have two decades of experience crafting campaigns that engage with expertly targeted audiences. I specialize in innovative brand engagement, smart content strategy, and sustainable, cost-effective growth. Regardless of the scope of the issue, I'm known for finding creative solutions quickly, efficiently, and with a whole lot of style! I love contrasting colors and patterns, unexpected textures, and that new-Sharpie-smell. You may not need an agency yet, but you deserve to work with a real life design partner who can help you reach your goals. Shoot me a message or give me a call.

03/10/2022

Hey! I'm Heather, and I'm an independent marketing consultant. I’m a senior marketing professional, strategist, and graphic designer with over 15 years working alongside growing small businesses and busy entrepreneurs.

I work with a small team of other freelancers to provide my clients access to everything you’d get from a full-service marketing agency. Whether you need to spruce up your website, are looking for an eye-catching new logo, need some help keeping up with social media, or want a comprehensive marketing plan created for your business, I am here to make your job easier.

You may not need an agency yet, but you deserve to work with a real life design partner who can help you reach your goals. Reach out for your free consult today– let’s talk over how I can help!

05/10/2021

👋📬🧟‍♀️

07/19/2019

Beer cans are officially the new record sleeve.

On a recent weekend afternoon, I found myself in my neighborhood grocery store contemplating a wall of beer. This section of the store is like a candy aisle, filled with rows of brightly colored cans and illustrated boxes that look like they were plucked from a design blog. Like a sugar-addled ch

06/03/2019

I specialize in affordable marketing services for small businesses. If you or someone you know is looking for help with a logo, web design, or social media management, I'd be grateful for your referral.

04/08/2019

Raising money doesn't have to be hard work! Check out this year's Second Chance Prom voting system.

Each year, this event raises funds for charity by nominating local favorites for prom royalty court. Those nominees campaign for votes on their social media channels and voters determine the winners with their donations.

This pay-to-play interactive voting system sends donations directly to the charity, and records each vote so deciding a winner is simple and accurate.

Event organizers– this is a fun way to up your donations and promote your event, and I offer reduced rate services for nonprofits, so it's also affordable!

Want to see it in action? Check out www.donorbox.org/prom (link active until May 18)

03/12/2019

🤔👹🤪

Send a message to learn more

02/04/2019

“Today more than ever we need to see and celebrate all that makes us different, build empathy, and understanding around those differences, and strive for harmony in a pluralistic society. Design has an important role to play in facilitating the authentic communication that needs to happen to make these ideals a reality.”

Loving this so much. 😍

The most diverse field of presidential candidates ever is also pushing the color of campaign branding like never before.

01/03/2019

When you get an SOS from one of your favorite clients just after supper, you pour a glass of wine, build a fire, and get to troubleshooting.

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PO Box 3356
Fayetteville, AR
72702

Website

http://heatherdark.com/

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I am a marketing professional and multi-disciplinary artist who’s delivered creative and engaging solutions across brand identity, marketing and communications, and operations for over a decade.

I specialize in strategic marketing for a wide variety of industries, and have worked with corporate giants such as: Wal-Mart, Sam's Club, Tyson, George's, and Dillard's, as well as many small businesses, startups, nonprofit organizations, and individuals looking to improve their personal brand. I help businesses navigate growth and strategically build lasting, remarkable brands. I provide my clients with forward-thinking sales and marketing advice and implement sustainable strategies for improved sales growth, streamlined business operations, and maximum impact. I develop unique identities, provide comprehensive marketing insights, and optimize revenue for businesses of all sizes. My strengths include: project management, customer acquisition and relationship management, brand strategy, graphic design, information architecture, sales optimization, outreach, training and development, and data systems. I love contrasting colors and patterns, unexpected textures, and that new-Sharpie-smell. If you think I might be a good fit for your project– you’re probably right. Let’s talk!