Calvary Energy

Calvary Energy With us, you'll discover the most effective content marketing tactics for acquiring and retaining cus

Prioritize the user experience.User experience is king. You can have the most well-written, well-researched piece of con...
09/12/2021

Prioritize the user experience.

User experience is king. You can have the most well-written, well-researched piece of content, but if your website’s user experience is buggy, you’ll lose readers and have them bounce off the page — which is a highly negative ranking factor. Most importantly, those are leads that you won’t convert.

Make sure your site loads quickly, is mobile optimized, and has navigability features such as a table of contents and back-to-top button. Your content should be easy to read on all devices, with a series of clear, consistent headings and a sans-serif typeface.

Go beyond written formats.The rise of video is not about to stop — and with rich video and image packs taking precedence...
09/10/2021

Go beyond written formats.

The rise of video is not about to stop — and with rich video and image packs taking precedence in SERPs, you’d be remiss to not include video in your content marketing strategy.

Content marketers have long heralded infographics as one of the best multimedia formats to include in blog posts. Indeed, infographics have the advantage of being pinnable and easy to scan. And, while they’re still important, it’s time to diversify.

Repurpose your content.It takes time and talent to craft highly useful, engaging content — so, by finding ways to recycl...
09/09/2021

Repurpose your content.

It takes time and talent to craft highly useful, engaging content — so, by finding ways to recycle existing content, you're ensuring peak efficiency. Additionally, repurposing content allows you to reach new audiences. For instance, let's say your podcast team published a high-performing episode. Why not turn that episode's topic into a blog post?

Alternatively, maybe you created a blog post that performed significantly well — now, you might consider creating a YouTube video that covers a similar topic to reach an audience that prefers video over text.

Rely on analytics to track your performance.Quality content is important, but it doesn't mean much for your business if ...
09/08/2021

Rely on analytics to track your performance.

Quality content is important, but it doesn't mean much for your business if your visitors and viewers don't convert into customers. This is why analytics is so important — by carefully monitoring, tracking, watching, and reporting on the numbers, you'll be able to gauge what's working, what isn't, and what could be working better.

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