Crimson Media Group

06/13/2026

Hey New Practice Owners! You won't want to miss this FREE webinar: https://go.crimsonmediagroup.com/crimson-affinity-webinar-series-2026

Whether it's a startup or an acquisition, many dentists struggle their first year not because nobody taught them the business.

We're fixing that.

We are launching a FREE 3-part webinar series for dental startups and new practice owners... July 10th is Session 1.

200+ startup practices coached. Hundreds of practices launched and scaled. All the lessons learned along the way including:
✅ Pre-launch patient waitlists
✅ Marketing that fills your schedule
✅ The numbers that tell you what's actually working

Register for this FREE webinar here: https://go.crimsonmediagroup.com/crimson-affinity-webinar-series-2026

06/10/2026

𝐉𝐮𝐥𝐲 𝟏𝟎𝐭𝐡 𝐖𝐞𝐛𝐢𝐧𝐚𝐫 𝐅𝐨𝐫 𝐃𝐞𝐧𝐭𝐚𝐥 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐚𝐧𝐝 𝐍𝐞𝐰 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐎𝐰𝐧𝐞𝐫𝐬!

Opening a dental practice can feel lonely.

You’re making huge decisions…

And half the time, you’re wondering:

“Am I doing this right?”

On July 10th, Michelle Affanato and Shane Simmons are hosting a FREE webinar to help you build the right foundation before you open.

Register here:
https://go.crimsonmediagroup.com/crimson-affinity-webinar-series-2026

You’ll walk away knowing:
✅ What decisions need to happen before you open
✅ How to avoid common startup mistakes
✅ How to align your marketing + operations
✅ What partners you need around you
✅ How to build a practice around your actual vision

This is part 1 of a 3-part webinar series!

Register for Part 1 here:
https://go.crimsonmediagroup.com/crimson-affinity-webinar-series-2026

06/05/2026

🎙️ New episode of the Dental Practice Launch Podcast is LIVE — and this one comes with big news!

Shane Simmons sat down with returning guest Michelle Affanato of Affinity Management Consulting to announce a FREE 3-Part Webinar Series built for dentists who are launching, acquiring, or growing their practice.

Between Shane and Michelle, we're talking decades of combined experience working with startups across the country. And what they keep seeing? The same preventable mistakes being made over and over again. This series is designed to change that.

📅 Part 1 — July 10th: Laying the foundation before you open your doors
📅 Part 2 — August 21st: Marketing that actually works (and when to scale it)
📅 Part 3 — September 18th: The numbers you need to track for retention and long-term growth

Each session includes live Q&A — so bring your questions. Registration details coming soon — follow us so you don't miss it!

👉 Watch the full episode: https://youtu.be/aIYHcv9V5K4
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/dental-practice-launch-podcast/id1333327986
🌐 Crimson Media Group: https://www.crimsonmediagroup.com/
🌐 Affinity Management Consulting: https://www.affinitymanagement.co/

Summary: This episode of The Dental Practice Launch Podcast feature...

04/14/2026

Most dental practices only hire when they’re desperate.

That’s when you rush the process.
That’s when you settle.
That’s when you end up hiring the wrong person… and paying for it later.

04/14/2026

“Why isn’t my marketing working?”

Here’s the truth 👇

Patients don’t see your ad… then book right away.
They watch.
They research.
They compare.
They wait.

It takes 10–11 touchpoints before someone actually reaches out.

That means:
❌ One channel isn’t enough
❌ Short-term thinking won’t work
✅ Consistency + omnipresence = growth

This episode breaks down exactly what’s missing — and how to fix it.

Watch full episode here: https://youtu.be/g83x24A6j5E

🎧 Listen here:
https://podcasts.apple.com/us/podcast/dental-practice-launch-podcast/id1333327986

🌐 Learn more:
https://www.crimsonmediagroup.com/

📊 Backed by data:
https://neilpatel.com/marketing-stats/customer-journey-touchpoints/

If you’ve ever felt like your marketing “just isn’t working” — this episode will change how you see everything.In this episode of the Dental Practice Launch ...

04/09/2026

Happy Masters Week! ⛳️

Crimson + Azaleas 🌺

04/07/2026

This is how successful practice owners think about new patient acquisition.