Crimson Media Group

09/18/2026

Attract the right patients without competing on price. 🏆

In Episode 87 of the Dental Practice Launch Podcast, Shane breaks down why relationship-based marketing can outperform constant discount-driven offers by building trust before a patient ever walks through the door.

What you put out is what you attract.

🎙️ Watch Episode 87 in full on YouTube:
https://youtu.be/F4LV0vkyYVE

🌐 www.crimsonmediagroup.com

09/05/2026

You attract the type of patients by the type of messaging you put out through your marketing. Play the long game.

09/01/2026

Google Update: This is why dental practices that adopt an omnipresence strategy will be the ones to succeed.

07/13/2026

This is the easiest way to get more Google reviews for your practice. 💯

Yes, automation is great, but you should be doing this with every patient before they leave their appointment!

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07/02/2026

These two get it.

07/01/2026

𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐍𝐞𝐰 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐎𝐰𝐧𝐞𝐫𝐬!

If you are a new practice owner, or you're opening a dental practice in the next 1–3 years, then you need to be on this FREE webinar!

Registration Link Here for July 10 Webinar: https://go.crimsonmediagroup.com/crimson-affinity-webinar-series-2026

Here's what's covered in Session 1:
👉 How to build a patient waitlist before your doors even open
👉 The 3 things that make or break every startup (insurance, team, marketing)
👉 The operational systems you need in place on day one
👉 The KPIs to track from the very beginning
👉 What your brand needs to communicate to attract the right patients

You can spend the next year figuring this out the hard way. Or you can spend one hour this Thursday getting the roadmap.

Register here (it's free): https://go.crimsonmediagroup.com/crimson-affinity-webinar-series-2026

06/27/2026

Shane spoke during the last two days at CE on The Beach™️ | Dental Destination Event on a topic we are very passionate about: Rethinking everything you thought you knew about marketing your practice.

We are blown away by the response we’ve received ❤️

Thank you Minal Sampat | Keynote Speaker, Bestselling Author, RDH for continuing to have us at this wonderful event. And thank you to our friend Vanessa Vitagliano for the photo cred 😊

06/13/2026

Hey New Practice Owners! You won't want to miss this FREE webinar: https://go.crimsonmediagroup.com/crimson-affinity-webinar-series-2026

Whether it's a startup or an acquisition, many dentists struggle their first year not because nobody taught them the business.

We're fixing that.

We are launching a FREE 3-part webinar series for dental startups and new practice owners... July 10th is Session 1.

200+ startup practices coached. Hundreds of practices launched and scaled. All the lessons learned along the way including:
✅ Pre-launch patient waitlists
✅ Marketing that fills your schedule
✅ The numbers that tell you what's actually working

Register for this FREE webinar here: https://go.crimsonmediagroup.com/crimson-affinity-webinar-series-2026

06/10/2026

𝐉𝐮𝐥𝐲 𝟏𝟎𝐭𝐡 𝐖𝐞𝐛𝐢𝐧𝐚𝐫 𝐅𝐨𝐫 𝐃𝐞𝐧𝐭𝐚𝐥 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐚𝐧𝐝 𝐍𝐞𝐰 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐎𝐰𝐧𝐞𝐫𝐬!

Opening a dental practice can feel lonely.

You’re making huge decisions…

And half the time, you’re wondering:

“Am I doing this right?”

On July 10th, Michelle Affanato and Shane Simmons are hosting a FREE webinar to help you build the right foundation before you open.

Register here:
https://go.crimsonmediagroup.com/crimson-affinity-webinar-series-2026

You’ll walk away knowing:
✅ What decisions need to happen before you open
✅ How to avoid common startup mistakes
✅ How to align your marketing + operations
✅ What partners you need around you
✅ How to build a practice around your actual vision

This is part 1 of a 3-part webinar series!

Register for Part 1 here:
https://go.crimsonmediagroup.com/crimson-affinity-webinar-series-2026

06/05/2026

🎙️ New episode of the Dental Practice Launch Podcast is LIVE — and this one comes with big news!

Shane Simmons sat down with returning guest Michelle Affanato of Affinity Management Consulting to announce a FREE 3-Part Webinar Series built for dentists who are launching, acquiring, or growing their practice.

Between Shane and Michelle, we're talking decades of combined experience working with startups across the country. And what they keep seeing? The same preventable mistakes being made over and over again. This series is designed to change that.

📅 Part 1 — July 10th: Laying the foundation before you open your doors
📅 Part 2 — August 21st: Marketing that actually works (and when to scale it)
📅 Part 3 — September 18th: The numbers you need to track for retention and long-term growth

Each session includes live Q&A — so bring your questions. Registration details coming soon — follow us so you don't miss it!

👉 Watch the full episode: https://youtu.be/aIYHcv9V5K4
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/dental-practice-launch-podcast/id1333327986
🌐 Crimson Media Group: https://www.crimsonmediagroup.com/
🌐 Affinity Management Consulting: https://www.affinitymanagement.co/

Summary: This episode of The Dental Practice Launch Podcast feature...