05/28/2026
“Standard merch” had a good run…
but let’s be honest—it’s not passing the vibe check anymore 😬
The world moved on.
Your audience did too.
What we’re seeing right now is a shift from:
👉 “What can we put our logo on?”
↘️ to
👉 “What actually deserves our logo?”
Because the truth is…
if it doesn’t get used, worn, or talked about—it’s just noise.
The brands winning right now?
They’re choosing pieces that feel intentional, elevated, and actually fit their people.
Curious what makes the cut? 👀
Explore the full breakdown: https://www.fpfishers.com/blog/why-standard-merch-is-dead-and-what-passes-the-vibe-check