Exsel Advertising

10/28/2025

10/28/2025

It’s scary in here! We took a break to carve pumpkins together, and they look great!

07/03/2024

Happy 4th of July from Exsel Advertising Group! 🇺🇸 We've rounded up four fantastic events in Central MA this week:

JULY 3rd | The Massachusetts Symphony Orchestra performs its 73rd season of free summer concerts in Worcester's Institute Park

JULY 3rd | Webster fireworks occur at Memorial Beach

JULY 4th-7th | Independence Day commemorations occur at Old Sturbridge Village

JULY 4th | Worcester Red Sox play Syracuse Mets in Worcester with a fireworks show

06/14/2024

Revving Up Success in the Automotive Industry! 🚗

We're thrilled to unveil the brand-new website we designed for Performance Management Group, experts in auto dealership consulting. After a bit of a hiatus from the automotive sector, our team was thrilled to dive back into this dynamic space.

Check out the site👇
performancemanagementgroup.com

06/07/2024

A proud moment for our Exsel team! Congratulations to Daniela, who graduated from the Leadership Worcester program yesterday. Individuals were chosen for the program based on their motivation to take on active leadership roles in Worcester, a proven record of leadership capacity, and long-term commitment to community involvement. We are proud of your success in this program and cannot wait to see how you continue giving back to the Worcester community!

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06/06/2024

As AI-generated content becomes more prevalent, social media platforms are adapting! Instagram's new 'Label as Made with AI' toggle helps users easily identify AI-generated content, fostering trust, ensuring compliance with Meta's guidelines, and enhancing transparency with followers.

Though there are currently no clear penalties for not labeling AI-generated images, it will be interesting to see how this feature is adopted.

Learn more at: https://help.instagram.com/761121959519495

05/30/2024

🚀 We’re live! 🚀 Our team at Exsel is proud to unveil the stunning new website for BL Companies, a major revamp from their existing site. Based in Connecticut with regional offices nationwide, BL Companies now has a digital presence that matches their impressive growth. It has been an honor to maintain an ongoing partnership with them for over a decade!

Check out the site👇
https://www.blcompanies.com/

05/28/2024

Last week marked the 86th Annual Seattle-King County First Citizen Award Gala, honoring Tod Leiweke, President and CEO of the Seattle Kraken . For this prestigious event, we were tasked with creating printed and digital invitations and the official program book. We proudly supported the gala's marketing efforts by creating engaging graphics guided by the Kraken’s beautiful branding kit. Special thanks to event partner Zillow for considering Exsel for this opportunity!

05/15/2024

Taking brand identity from global corporate guidelines to consumer-level excellence! When crafting collateral for a variety of companies under Avangrid, we tailored the master brand guidelines to suit the unique needs of each project with a consumer-centric approach.

Corporate Marketing Tip: Don't let brand standards dull your creativity, rather see it as a starting point for your creative process! 🚀

05/08/2024

Education takes center stage! 🎓 Here are projects from two schools in Central MA: We swiftly revamped the David Prouty High School Permanent Scholarship Fund website in just over a week, aiding their annual campaign drive. Additionally, we crafted a sponsorship brochure for the Annual Nichols College Boston Landing Hockey Tournament.

Did you know that our President, Rich Suitum, is a proud Nichols alum?

Mentioned website👇
https://www.dphsscholarshipfund.com/

05/02/2024

We've proudly launched the first-ever website for the Brimfield Show Promoters Association, marking a milestone in their 65-year history. As the official website of the BSPA, our team set out to create an interactive and engaging site that relayed all of the key information and rich history of the shows.

The first Brimfield Shows of 2024 begin May 14th. Will you be attending?

Check out the site👇
https://www.brimfieldantiqueweek.com

04/26/2024

A creative campaign that we think EXSELS in 2024 👉 Dove's Keep Beauty Real!

As AI reshapes content creation, Dove's commitment to authenticity stands strong. The brand recently stated that it vows to never use AI to create or distort women's images. We love seeing a brand evolve with its initial mission and values.

What do you think about this campaign? 💭

Learn More: https://www.dove.com/us/en/stories/campaigns/keep-beauty-real.html