PrintComm - Print, Direct Mail & Integrated Solutions

08/06/2026

📬 USPS postage rates have increased again—and Marketing Mail is seeing a bigger impact than many expected.

While the USPS announced an average increase of 4.8%, many Marketing Mail customers may actually see increases closer to 7–9% due to changes in pricing tiers and entry discounts.

What does that mean for your business?
✔ Higher Marketing Mail rates
✔ Changes to AADC and 3-digit pricing
✔ Increased importance of presort and postal discounts
✔ More opportunity to save through smarter mailing strategies

Our latest article breaks down what changed and how you can help minimize the impact on your direct mail budget.

👉 Read the full article: https://printcomm.com/usps-2026-postage-rate-changes-what-direct-mail-marketers-need-to-know/

On July 12, 2026, the United States Postal Service (USPS) implemented another round of postage rate increases. While much of the public messaging focused on an average 4.8% increase, many businesses using Marketing Mail will see significantly larger increases. For organizations that rely on direct m...

08/03/2026

Stop cutting mail volume. Start improving performance.

Many retailers assume the fastest way to lower customer acquisition costs is to mail fewer pieces. But top-performing brands know there's a better approach.
✔ Smarter audience targeting
✔ Better campaign timing
✔ Cost modeling by customer segment
✔ Strategic suppression lists

Learn how these strategies can help you lower CPA without sacrificing growth in our latest blog.

👉 Read more: https://printcomm.com/what-to-do-when-your-cost-per-acquisition-is-higher-than-desired/

When acquisition costs rise, the first reaction is often to reduce marketing spend. For direct mail programs, that frequently means mailing fewer households. But high-performing retail brands rarely start there. Instead, they focus on making every mailed piece more valuable. By improving audience se...

07/28/2026

"Hi [First Name]" isn't personalization anymore. In 2026, the brands winning attention are tailoring imagery, offers, and messaging to each recipient's behavior and preferences — and customers reward it with engagement that generic mail can't touch.

Our variable-data workflows make true 1:1 personalization production-ready at scale, so every recipient gets a piece that feels built for them, not blasted to everyone.

The future of marketing personalization, explained: https://www.klaviyo.com/blog/future-of-marketing-personalization

Discover what consumers expect from marketing personalization in 2026, how AI is raising the bar, and what your brand needs to deliver 1:1 experiences at scale.

07/24/2026

Direct mail keeps outperforming on the metrics that matter — response, recall, and ROI — even as postage rises and volume tightens. Leaner mailboxes actually make a smart, well-targeted piece easier to notice. The opportunity is in precision, not volume.

That's the whole idea behind how PrintComm works: fewer wasted pieces, tighter targeting, automated ex*****on, and mail engineered to convert.

A roundup of the 2026 direct mail statistics worth knowing: https://www.amraandelma.com/top-direct-mail-statistics/

Direct mail statistics reveal why print still drives response, trust, ROI, and retention in 2026 as brands fight digital fatigue.

07/22/2026

PrintComm is Growing—We're Hiring!
As we continue to expand, we're looking for talented production professionals to join our team.

We're currently hiring
• Inserter Operators
• Digital Press Operators
• Bindery Operators

If you're looking for a company that values teamwork and opportunities to grow, we'd love to meet you.

View our open positions and apply here:https://printcomm.com/company/careers/

Please share this opportunity with anyone who may be interested.

07/20/2026

Inboxes are saturated and ad fatigue is real. A tangible, well-targeted mail piece still earns time and trust that a scrolling feed rarely does — which is why data-driven personalization keeps proving out as a growth lever heading.

PrintComm helps you use that advantage deliberately: combining clean data, automation, and print so your mail stands out for the right reasons.

Why data-driven personalization is reshaping customer engagement in 2026: https://customerthink.com/data-driven-personalization-is-reshaping-customer-success-in-2026-are-you-in/

BlogCustomer AnalyticsCustomer LoyaltyPerformance MetricsPersonalizationData-Driven Personalization Is Reshaping Customer Success In 2026 — Are You In?By Amit Patel - March 10, 2026 For years, personalization has been the gold standard of customer experience (CX). From tailored recommendations to ...

07/16/2026

🚨 We're Hiring! Join the PrintComm Team.

Looking for a career where your skills make an impact every day? PrintComm is growing, and we're currently hiring for:

🖨️ Digital Press Operators
📬 Inserter Operators
📦 Bindery Operators

If you're detail-oriented and enjoy working in a fast-paced production environment, we'd love to hear from you.

At PrintComm, you'll join a team that's committed to quality, innovation, and helping some of the country's leading brands deliver results through print and direct mail.

Explore our current openings and apply today:
👉 https://printcomm.com/company/careers/

Know someone who would be a great fit? Share this post with them!

07/14/2026

Predictive analytics used to be a Fortune 500 luxury. Not anymore — adoption has jumped as cloud tools and pre-built models made it accessible, and the teams using it are seeing measurable ROI gains. The catch: a model is only as good as the ex*****on behind it.

PrintComm turns your predictive scores and segments into physical mail that actually reflects the math — the right version, to the right household, at the right moment, automatically.

How predictive analytics and measurement are evolving in 2026: https://improvado.io/blog/top-marketing-analytics-trends

Discover the top marketing analytics trends for 2026: AI-powered automation, MTA+MMM convergence, privacy-first measurement, and unified frameworks replacing silos.

07/14/2026

Most mailers can print a postcard. Fewer can execute a program with hundreds of variable-data versions, business rules that change by segment, and triggers that fire off customer behavior. That's where the response rates live.

PrintComm specializes in the complicated projects: multi-version, rules-driven, automated direct mail that would break a manual workflow. If your campaign has a lot of moving parts, that's our favorite kind of project.

A quick look at how personalization and predictive targeting are reshaping 2026 direct mail: https://deepsync.com/direct-mail-in-2026/

Direct mail helps acquire new customers, retain current ones, and boost brand awareness. Explore direct mail trends and tips to improve your approach in 2026.

07/14/2026

Digital costs keep climbing and their returns keep wobbling. Direct mail doesn't. The 2026 benchmarks show more than half of marketers improved their direct mail outcomes over the past year — driven by sharper targeting, deeper personalization, and disciplined testing. That's not nostalgia for paper; it's performance.

At PrintComm, this is exactly the work we're built for: turning a data file into a precisely targeted, measurable mail program that earns its place in the budget.

What's holding your direct mail back — the data, the personalization, or the testing?

Read the 2026 Direct Mail Marketing Benchmark Report: https://www.chiefmarketer.com/resources/2026-direct-mail-marketing-benchmark-report/

The latest industry benchmarks grounded in marketer and consumer data—clarifying how channel choices, investment shifts, and behavior trends will shape ROI in 2026. The 2026 Direct Mail Marketing Benchmark Report presents a comprehensive, data‑driven analysis of the current marketing landscape, ...