Ryan Paonessa Design

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United States
Florence, AL
Ryan Paonessa Design

Art direction and design for emerging brands.

Ryan Paonessa is a graphic designer, art director, and front-end developer helping emerging brands build cohesive visual identities and digital experiences.

09/26/2025

Hyperlite is an experimental New York–based beer brand whose first release was a crisp, low-ABV pilsner called P01. From 2021–2022, I worked with Hyperlite to develop a packaging system and visual identity that included logos, custom typography, a nautical-inspired color palette, and abstract sailing graphics. Built around a clean, grid-based structure, the system established a flexible foundation while staying true to the brand’s utilitarian inspiration.

Packaging and label design brought these elements together, extending the visual identity across cans and boxes. Central to the system was the H8 numeral set, created exclusively for Hyperlite and inspired by the modular “digital 8” forms found on racing sails. Built from a shared foundation, the numerals reinforced the brand’s nautical theme while providing a distinctive alphanumeric language for packaging and beyond.

09/15/2025

York Work Shop is a Brooklyn-based creative agency and brand founded by twin brothers, Phil & Raffie Gordon. In 2024, I designed a website that unifies the YWS creative studio with their online store of curated objects and made-in-USA apparel.⁣

Designed in Figma for development in Shopify, the site uses the YWS wordmark as its main navigation, guiding users through a three-part experience: YORK, WORK, and SHOP. This logic defines the layout and supports a modular framework for evolving content.⁣

Full case study: https://rp.design/work/york-work-shop/

[ Site Credits ] Creative Direction: Phil Gordon; Content Direction: Raffie Gordon; Shopify Development: Jared Ricardo; Logo Design: Lukas Witek; Video: Joe Pohle, Stephen Marino

08/29/2025

Between is a line of true wireless earbuds that marked Status Audio's introduction to the next generation of wireless audio. From 2020–2025, I worked with Status and its founder, James Bertuzzi, to create a distinct yet connected sub-identity to support multiple product launches.

The work included a visual identity system that extended Status’s soundwave-inspired geometry through a custom wordmark, supporting graphics, and a reorganized color palette. These elements carried into packaging, marketing, and digital assets, and were reinforced online through updates to the custom Shopify site—where new banners, product layouts, and purchasing flows allowed Between to be showcased consistently across multiple releases.

Full case study: https://rp.design/work/between-by-status/

08/25/2025

Corner Booth Hospitality, founded by Aria Dorsey, is a premier consulting agency specializing in the Food & Beverage industry. CBH works with leading hotel, restaurant, and development companies on concept development, brand building, and operational planning.

I partnered with Aria in 2024–2025 on the CBH website and identity. The visual identity introduces a modular system built around a geometric C mark—supported by logotypes, flexible lockups, color, typography, and patterns. Illustrations by Molly Bloom add warmth and playfulness, balancing the business-focused nature of the content.

To extend the identity online, I designed the website in Figma and developed it as a custom WordPress theme. Built on a responsive grid, the site carries the full visual system while giving editors flexibility through modular content blocks. The result is a cohesive identity and website that reflect the clarity, expertise, and creativity CBH brings to its clients.

Full case study: https://rp.design/work/corner-booth-hospitality/

08/22/2025

Discern is a web-based platform that uses intelligent monitoring and automation to make U.S. corporate compliance more efficient and easier to manage. I worked with Discern in 2022–2023 to design the brand’s visual identity, including a logo system, color palette, and a comprehensive visual style guide.⁣

Full case study: https://rp.design/work/discern/⁣

08/15/2025

Measure Creative Group is a branding and communications agency focussed on the construction industry. I worked with Measure in 2023 to develop a complete visual identity system that reflects both the structure and strength of the industry it serves, while offering the versatility needed for creative and strategic work.⁣

Full case study: https://rp.design/work/measure-creative-group/

08/14/2025

Status Audio makes high-quality, minimalist audio products built around sound performance, premium materials, and thoughtful design. Since 2015, I’ve worked with Status Audio on nearly every aspect of the brand’s visual and digital identity—including logo design, packaging systems, product ID, websites, and more.

Full case study: https://rp.design/work/status-audio/ ⁣⁣

08/13/2025

BLAQD is a luxury transportation brand built around the promise of elevated travel—offering style, safety, and exclusivity through a fleet of custom-designed vehicles. Contracted by Skatzka Agency in 2022, I was responsible for designing the complete visual identity system for the brand, which aimed to appeal to a broad but discerning audience across Florida and beyond.

Full case study: https://rp.design/work/blaqd/

03/29/2025

Happy to have a few logos carry over from vol. 1 (2014) to vol. 2 (2024) of Monogram Logo by Counter Print. The latest volume was expanded and revised to celebrate the books 10th anniversary.

Address

1213 E Chisholm Road, Second Floor
Florence, AL
35630

Website

https://rp.design/

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