Amplifi amplifi exists to help nonprofits rise above the noise with their fundraising communications and related outreach.

From strategy, to ex*****on, to analysis, amplifi partners with nonprofits to build strategies and provide the tools they need to help their message rise above the noise and change the world.

Elevating your stewardship strategies by identifying gaps in your outreach isn’t always easy. The donors who need more l...
05/28/2026

Elevating your stewardship strategies by identifying gaps in your outreach isn’t always easy. The donors who need more love usually live in the spaces between your standard communications.

And they often fall through the cracks when nonprofits don’t plan to make them a priority.

The numbers in the 2026 M+R Benchmarks Report do more than provide a snapshot of fundraising performance across our sect...
05/14/2026

The numbers in the 2026 M+R Benchmarks Report do more than provide a snapshot of fundraising performance across our sector. They show how nonprofits are adjusting, how donor behavior is changing, and what’s driving growth.

Not every nonprofit story is about rapid growth or record-breaking campaigns. In fact, many organizations today, like Al...
04/30/2026

Not every nonprofit story is about rapid growth or record-breaking campaigns. In fact, many organizations today, like Alzheimer’s New Jersey, are facing a different challenge entirely.

They seek ways to sustain their mission when resources are tight and fundraising feels increasingly unpredictable.

What a week!Highs and lows and everything in between.One week ago I had a major high (public announcement coming soon).I...
04/29/2026

What a week!

Highs and lows and everything in between.

One week ago I had a major high (public announcement coming soon).

I then left on Saturday for San Diego realizing it was probably going to be the last time I saw my cat Freddie (left us on Sunday night).

All the while I was surrounded by an amazing community of nonprofit fundraisers at .

I am sometimes asked why I'm always out at an AFP event and the answer is quite simply - it's about the community. A community I love, support, and believe in to make our societies a little bit better, safer, healthier, equitable, etc.

A big thank you to my member chapters in promoting community: Association of Fundraising Professionals - Greater Philadelphia Chapter (AFP-GPC) and Association of Fundraising Professionals (AFP-DC) Washington, DC Metro Area Chapter and their leadership - Sarah Miller, Kristen (Kris) Kuhns, Tommy Amal, MS, CFRE, Elizabeth Marafino Fiola, MA, MS, CFRE, Elizabeth Hefner, CFRE.

Honored to be at the launch party of Generosity Roundtable with Tim Sarrantonio, CNP and Julia Campbell. As well as be part of discussions with Michelle Boggs, MBA, CFRE, Marco Corona and others on how to further actionable insights from the Fundraising Effectiveness Project (FEP) to advance our community.

There's too many people I saw and met with to name them all here, but thank you to them all.

I want to lastly thank Julie Naranjo Upham, CFRE for helping me take a mini "strategic break" since I almost never take any real time off. So a half day of beach time, a nice dinner with fellow esteemed fundraisers, and a little "me time" before heading back to East Coast is a perfect way to end this roller coaster seven days.

Thanks to everyone who was part of my week this week - either directly or indirectly. You are why I do what I do.

(and no, I am not in any of these pictures. I am terrible at selfies so I will let others post pictures with me in it).

- Jesse Park

Yesterday was "Take Your Kid to Work Day", or, as we liked to think of it growing up "Get out of school and have a free ...
04/24/2026

Yesterday was "Take Your Kid to Work Day", or, as we liked to think of it growing up "Get out of school and have a free lunch day" 😁.

We were thrilled to welcome this year's young employee cohort to amplifi's offices.

As you can see, they were very busy helping our creative team with illustrations and leaving personalized drawings on everyone's desk. They even got our Creative Director, Adrianne Boutin, in on the action.

We followed our HR manual closely - all employees under the age of 14 get a 15-minute break every 15 minutes.

We can't wait to see them back next year!

You’ve made it through year-end, sent a thoughtful appeal, and wrapped up a few urgent stewardship tasks. So, now is a g...
04/16/2026

You’ve made it through year-end, sent a thoughtful appeal, and wrapped up a few urgent stewardship tasks. So, now is a great time to take a closer look at your donor pipeline.

Successful appeals show the recipient that you really know them as an individual. Data-driven ask strings serve as an ex...
04/02/2026

Successful appeals show the recipient that you really know them as an individual. Data-driven ask strings serve as an extension of that principle.

But making a personal and powerful ask requires a deep analytical approach.

Fundraising for medical research and advocacy organizations requires you to walk a fine line between optimism and realis...
03/19/2026

Fundraising for medical research and advocacy organizations requires you to walk a fine line between optimism and realism. You risk sounding naïve if you lean too hard into hope. But you can overwhelm donors by focusing too much on urgency.

You don’t need a large team or complex plan to build a strong spring stewardship strategy. But it does require clarity, ...
03/05/2026

You don’t need a large team or complex plan to build a strong spring stewardship strategy.

But it does require clarity, consistency, and a willingness to press the reset button.

Are you struggling to retain donors? Or do you find supporters seem excited after their first donation but engage less a...
02/19/2026

Are you struggling to retain donors? Or do you find supporters seem excited after their first donation but engage less and less over time?

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