Amplifi

Amplifi amplifi exists to help nonprofits rise above the noise with their fundraising communications and related outreach.

From strategy, to ex*****on, to analysis, amplifi partners with nonprofits to build strategies and provide the tools they need to help their message rise above the noise and change the world.

09/10/2026

As grant and government funding shifts, individual donors are becoming more important.

For some organizations, that means taking a closer look at donors they haven't always prioritized.

As Lauren explains, the $50, $100 and $250 donors still need to be seen, valued and stewarded. Building those relationships can create a stronger individual giving program for the long term.

09/08/2026

It takes a lot more than a few quick changes to build a truly engaging email strategy that gets your audience excited to make a difference. And that’s why it’s so important to have a strong foundation before taking the next step.

There’s an endless number of small tweaks you can make to create more effective emails. It’s important to always be looking with a critical eye to help get you new ideas.

09/04/2026

The best impact statements don't start with a blank page.

They're usually discovered during conversations with the people doing the work.

As Lauren explains, listening closely to how your team talks about their work helps uncover powerful stories and messages that can help donors understand how they make a difference.

Most nonprofits use GivingTuesday to warm up donors for their year-end appeal or thanking donors for past support. You c...
09/03/2026

Most nonprofits use GivingTuesday to warm up donors for their year-end appeal or thanking donors for past support.

You can stand out by using the day to promote your monthly giving program instead.

09/01/2026

Your donors need to understand the imapct of your work, not every technical detail behind it.

It's easy to get caught up in terminology, processes and specifics. But as Lauren explains, your appeal doesn't need to recreate a conversation with your chief scientific officer.

08/31/2026

It’s no secret. Successful fundraising campaigns reach the right donors, with the right message that inspires someone to make a difference.

But determining who those donors are isn’t always easy.

Sending everything to everyone is not the answer. In fact, a bloated mailing list raises print and mailing costs and can pull down the ROI of your appeal.

Remember, not everyone needs to hear the same message. And those that do may want to receive them in different ways. So, you’ll need to examine your donor data and make strategic decisions to improve your aim and target the right donors.

08/27/2026

Not every great story has to fit the campaign you’re working on right now.

Sometimes, an interview gives you a quote or insight that doesn’t quite fit the piece in front of you, but could be perfect for something down the road.

Building a “rolodex” of stories and content can help you think beyond a single appeal and create stronger messaging throughout the year.

08/24/2026

You’ve probably heard the expression, “if you’re not early, you’re late.” And this is exactly how we feel about developing your nonprofit’s year-end campaign strategy.

As you know, things come up at the last minute when you work at a nonprofit. So, remaining flexible and having the ability to adjust on the fly is a crucial skill for fundraisers. 💡

But something has to give when you treat every task as an urgent need. And scrambling to get your year-end campaign together at the last minute will severely limit your ability to raise money, achieve your goals, and make the world a better place.

And that’s why it’s so critical to use the time you have available to be proactive and plan your year-end campaign. Because it will be too late before you know it. 🤯

Communicating the importance of complex medical research without overwhelming donors with scientific language is a balan...
08/20/2026

Communicating the importance of complex medical research without overwhelming donors with scientific language is a balancing act.

Which of these strategies are you using to keep donors engaged in between appeals?Let us know in the comments! 💜💛💜
08/18/2026

Which of these strategies are you using to keep donors engaged in between appeals?

Let us know in the comments! 💜💛💜

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25A Vreeland Road, Suite 302
Florham Park, NJ
07932

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Monday 7:30am - 5pm
Tuesday 7:30am - 5pm
Wednesday 7:30am - 5pm
Thursday 7:30am - 5pm
Friday 7:30am - 5pm

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+19736336500

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