A2Z Crowds

10/22/2021

What do cross-country road trips, wedding speeches, and social media marketing have in common?

You could improvise all three, but it's better to have a plan for what direction you're heading -- especially when developing your social media content strategy.

10/18/2021

While the format does seem to have lost some of its luster after the sudden rise of Clubhouse earlier in the year, audio social still presents new engagement opportunities, and alternative ways for people to connect, which can expand your interactive options, while also giving the platforms themselves another way to keep users coming back.

And today, Facebook has announced an expansion of its audio social plans, with live audio rooms being made available to public figures globally, and a new, dedicated space within the Watch tab to help users connect to all of the platform’s various audio options.

Facebook's looking to take the next steps with its audio social options.

10/14/2021

When it comes to Facebook ad metrics, you can broadly categorize them into two buckets: default and custom. The default metrics already exist in Ads Manager and you simply select them when creating your custom report. Custom metrics, on the other hand, are those you create using different formulas to display data that isn’t available as standard in your ad account.

To measure the real impact of your Facebook advertising on your business and how it’s generating new sales and customers, I’m going to walk you through how to add 10 core metrics (both default and custom) to a custom report.

Find 10 important metrics to use when analyzing your Facebook ads and learn how to track them with a custom report.

09/24/2021

Amazon and social media platforms had social commerce capabilities prior to the pandemic. However, the COVID-19 outbreak skyrocketed the growth of e-commerce, leading companies to improve and create new social commerce features. Subsequently, brands and sellers now have access to enhanced social media selling tools that will help them reach more consumers and increase discoverability.

Learn how you can start leveraging social commerce to maximize brand and product discoverability.

09/17/2021

Social media is a powerful tool for ecommerce websites. The ability to not only direct shoppers toward a new product or an attractive deal, but to engage with them and create a sense of community, is incredibly useful. A complete social media presence also includes direct sales through some networks, as well as having the back-end tools in place to let customers share products and recent purchases with friends and followers through just a single click.

Learn how BigCommerce can fuel your business with all the capabilities of enterprise ecommerce—without the cost or complexity.

09/09/2021

Instagram has published the second installment in its new 'How Instagram Works' series, with an overview of how its search algorithms function, and how you can maximize your chances of showing up in relevant search results.

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

09/07/2021

Facebook has announced a new experiment which will see it de-emphasize political posts and updates about current events in user feeds, in response to ongoing user feedback. Facebook will also limit the amount of political content that people see in their News Feeds, which could have a transformative impact on broader engagement – both on and off the platform itself.

The new test will reduce the amount of political content users see, and could spark a major change for the platform.

09/03/2021

Following Twitter’s decision to abandon its social stories project ‘Fleets’ last month, LinkedIn is now also moving away from its LinkedIn Stories experiment.

LinkedIn says that it will take what it's learned from Stories use to re-focus on new video products.

08/27/2021

Over the past five years, Instagram has emerged as one of the key social media channels for brand promotion, with more and more people now turning to the app for inspiration, discovery, and increasingly, direct purchase options.

So what are the best ways to approach Instagram marketing in 2021, and how can you improve your posting strategy and presence?

What's working on Instagram now? We spoke to the platform's Product Marketing Lead for Small Businesses to find out.

08/24/2021

If you have just started to social media, you may have confused what to share, when to share and how to grow your page. Don`t worry, we share 3 most important tips when starting social media.

1. Define your target audience
Start defining your target audience: who are they, where are they living/visiting, what are their interests, fears, what they want to buy, what are their demographics, etc.

2. Create content plan
After defining your target audience, what you need to do is creating content which will be attractive and engaging to your target audience.

3. Test and analyze always
Marketing and human behavior are not stable, they are always changing. So, that`s why test new content types, channels, CTAs and analyze the results.

Want professional touch to your social media? Contact us now: [email protected]

08/20/2021

Facebook is making some changes to its Transfer Your Information tool, in order to make it easier for users to download the info that Facebook has stored on them, and transfer it to other platforms if they so desire.

As explained by Facebook:

"To provide people with choice and control over their data, we’ve spent the last few months rebuilding our data portability tool from the ground up. These updates include user experience improvements, two new destinations: Photobucket and Google Calendar, and one new data type: Facebook Events."

The update will provide more capacity to download and re-use your Facebook data.