06/23/2021
Start a customer education program.
A customer education program demonstrates a long-term investment in your customer base.
Under this initiative, your business creates a variety of customer self-service tools like a knowledge base and a community forum.
Customers use these features to locate solutions to service problems before reaching out to your support team.
This program can extend beyond your products and services as well. For example, HubSpot Academy courses cover generic marketing, sales, and customer service topics.