Liquid Marketing

Liquid Marketing Marketing moves fast, and one of the only constants is change.

At Liquid Marketing, we help motivated B2B and B2C brands deliver smart, helpful, and honest marketing that’s crafted with care and makes people move.

Apparently, taking “center of the customer journey” off the website’s resume did not come with fewer responsibilities.It...
09/03/2026

Apparently, taking “center of the customer journey” off the website’s resume did not come with fewer responsibilities.

It still needs to orient people, prove things, answer the harder questions, give AI systems something useful to work with, help serious buyers evaluate, and make conversion pleasantly uneventful.

Turns out, the website still has a pretty full plate.

We spent an hour talking with digital leaders about how the website’s job is changing and pulled together our biggest takeaways on this week’s blog.

Read it @ https://www.liquidint.com/blog/website-customer-journey?utm_medium=social&utm_source=facebook&utm_campaign=thought-leadership&utm_content=q3-2026-panel-recap

Separate desktop and mobile websites worked until the number of screen sizes started multiplying like rabbits.Responsive...
09/01/2026

Separate desktop and mobile websites worked until the number of screen sizes started multiplying like rabbits.

Responsive design gave us a smarter answer. One website could adjust its layout, images, navigation, and content to fit whatever device someone happened to be using.

That changed web design from creating a handful of fixed pages to building flexible systems.

Today, responsiveness feels like a basic expectation. At the time, it was a major shift in how designers, developers, and marketers planned digital experiences.

We’re continuing the countdown with 20 trends for 20 years.

This is your “oh right, that’s tomorrow” reminder.Tomorrow at 2 PM ET, we’re talking about one pretty big question: Is t...
08/26/2026

This is your “oh right, that’s tomorrow” reminder.

Tomorrow at 2 PM ET, we’re talking about one pretty big question: Is the website still the center of the customer journey?

We have thoughts. Our other panelists have thoughts. And we’re guessing you probably do, too.

Come join the conversation on what’s changing across content, UX, search, measurement, and conversion.

Register @ 49e70259-07d1-417a-89ed-da9930d8c0ec@7091dc73-d50c-441b-bb98-4840e30d45f0" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/49e70259-07d1-417a-89ed-da9930d8c0ec@7091dc73-d50c-441b-bb98-4840e30d45f0

There was a time when every brand strategy included a serious conversation about Google+.The platform introduced useful ...
08/25/2026

There was a time when every brand strategy included a serious conversation about Google+.

The platform introduced useful ideas like Circles for audience grouping and Hangouts for live video. It also benefited from a pretty compelling sales pitch: Google probably mattered to your visibility on Google.

Ultimately, users never adopted it at the scale needed to sustain a major social network, but it gave marketers another chance to learn that strategy should come before account creation.

Did you love it, hate it, or just pretend to understand it? Comment below as we continue 20 trends for 20 years.

Too many websites answer the same basic questions in the same basic ways.Who we are. What we do. Why choose us. Contact ...
08/19/2026

Too many websites answer the same basic questions in the same basic ways.
Who we are. What we do. Why choose us. Contact us. Maybe a blog with some “insights.”
Fine. Necessary. Also, not nearly enough.
Your website should be one of the clearest expressions of your expertise, your point of view, your product reality, and your customer understanding.

We’re talking about that in our upcoming virtual panel on the changing role of the website.

Register today @ 49e70259-07d1-417a-89ed-da9930d8c0ec@7091dc73-d50c-441b-bb98-4840e30d45f0" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/49e70259-07d1-417a-89ed-da9930d8c0ec@7091dc73-d50c-441b-bb98-4840e30d45f0

QR codes arrived, disappeared into the marketing storage closet, and then made one of the strongest comebacks of the las...
08/17/2026

QR codes arrived, disappeared into the marketing storage closet, and then made one of the strongest comebacks of the last 20 years.

Early on, they often required a separate app and appeared on everything whether they added value or not.

Then smartphone cameras learned how to scan them, contactless experiences became essential, and suddenly the little black-and-white squares were useful again.

Now they connect physical materials to digital experiences in seconds. Menus, packaging, events, payments, logging into apps, and more all gained a very convenient shortcut.

Sometimes a trend is not wrong. It is simply very early.

The next of our 20 trends for 20 years is coming soon.

Remember when, for a brief, highly competitive moment, checking in at a coffee shop could make you its mayor?Foursquare ...
08/14/2026

Remember when, for a brief, highly competitive moment, checking in at a coffee shop could make you its mayor?

Foursquare turned physical locations into social experiences, giving people points, badges, recommendations, and a reason to broadcast exactly where they were having lunch.

For marketers, it made location data feel playful and immediately useful. Businesses could reward visits, encourage loyalty, and reach people based on where they went.

The badges faded, but the bigger idea stuck: Location could shape the message, the offer, and the moment someone received it.

Did this one deserve the hype? Weigh in below as we count down 20 trends for 20 years.

The arrival of mobile websites forced brands to accept a slightly uncomfortable truth: people were going to visit from t...
08/12/2026

The arrival of mobile websites forced brands to accept a slightly uncomfortable truth: people were going to visit from tiny screens whether the experience was ready or not.

So businesses built separate mobile sites with simplified navigation, trimmed content, and buttons large enough for human thumbs.

Those early efforts were imperfect, but they changed how marketers thought about access and convenience. The website was no longer tied to a place or device.

The marketing time machine rolls on with 20 trends for 20 years.

Websites come with a lot of opinions. Lucky for us, this panel has some good ones.Joining the conversation:• Jason, Vice...
08/10/2026

Websites come with a lot of opinions. Lucky for us, this panel has some good ones.

Joining the conversation:
• Jason, Vice President of Creative @ Liquid Marketing
• Patrick, Senior SEO Strategist @ Liquid Marketing
• Chase, Global Campaign Optimization Manager @ Essity
• Rob, Manager of Digital Platforms @ Victaulic

We’ll bring perspectives across UX, SEO, digital strategy, enterprise web management, and global digital marketing to a practical conversation about where the website fits in the customer journey now.

Register for our upcoming panel: 49e70259-07d1-417a-89ed-da9930d8c0ec@7091dc73-d50c-441b-bb98-4840e30d45f0" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/49e70259-07d1-417a-89ed-da9930d8c0ec@7091dc73-d50c-441b-bb98-4840e30d45f0

Facebook gave brands something the internet had not really offered before: a public space where companies and customers ...
08/10/2026

Facebook gave brands something the internet had not really offered before: a public space where companies and customers could regularly talk to each other.

That opened the door to community building, real-time feedback, and social customer service.

The platform has changed many times since then, and reach now requires much more strategy, budget, and patience. Still, Facebook Brand Pages helped turn social media from a place brands watched into a place they actively participated.

Follow along with 20 trends for 20 years. We’ve still got several algorithm changes to emotionally process.

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