10/09/2026
"AI may become another layer in the discovery journey, while websites, publishers and the broader open internet continue to provide the evidence consumers and AI systems use to make decisions."
Love this perspective and we couldn't agree more. AI is part of the puzzle, but it's not the entire picture. This article makes a case for the importance of earned media now more than ever. If PR isn't part of your strategy now, make sure it is in 2027.
https://www.thecurrent.com/innovation/ai-emarketer-open-internet-consumers-trust-future-digital