06/03/2026
I want to tell you about a conversation I had not too long ago with a Fort Collins contractor named Tim.
Tim ran a mold inspection and remediation company. Small team, great reputation, solid reviews on Google. He had been running Google Ads for about two years — spending around $2,800 a month — and the leads were okay. Not great, not terrible.
Just kind of okay.
He called us not because his ads were failing. He called us because a competitor had started taking jobs he felt should have been his. A company that Tim knew, confidently, did less thorough work than his team. A company with fewer reviews and less experience. But somehow they kept showing up first, and homeowners kept calling them first.
So he called and asked the question I love to hear: "Can you tell me if my ads are actually working the way they should?"
We got access to his account. And what we found was not catastrophic — but it was costly.
His negative keyword list was almost completely empty. His ads for "mold inspection Fort Collins" were triggering for searches like "mold inspector certification programs," "how to become a mold inspector," and "DIY mold testing kits." He was paying for clicks from people who had absolutely no intention of hiring anyone. His landing pages — two of them — sent all his paid traffic to his homepage. His bid strategy was set to maximize clicks, not conversions.
None of it was dramatic. None of it was obvious without looking closely.
But here is the math: roughly 38% of his monthly ad spend was going to clicks that could never convert. That is over a thousand dollars a month.
We fixed the structure, rebuilt the negative keyword list, built dedicated landing pages for each of his core services, and shifted his bidding strategy to target conversions. Within 90 days, his cost per qualified lead dropped by more than a third — without spending a single dollar more per month.
He still runs Google Ads. The same monthly budget. He now gets about twice the qualified calls.
That is what a PPC audit does.
If your Google Ads account in Fort Collins has never been professionally reviewed, there is almost certainly budget being wasted right now that could be converted into calls, quotes, and booked jobs instead.
We start with a 30-minute Zoom conversation. No commitment. No pressure. Just an honest look at what your account is actually doing.
📞 970-817-1248
📍 Top Click Joe Inc. | 145 W Swallow Rd Ste 203, Fort Collins, CO 80525
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Stop wasting ad budget. Top Click Joe delivers expert PPC audit & optimization for Fort Collins contractors and service businesses. Call 970-817-1248.