A-Train Marketing

04/09/2024

☀️This April, let's shine a light on stress awareness!☀️ Join us in promoting mental health resilience and self-care. Together, we can make a difference.

07/06/2023

Branding is a sink-or-swim proposition. Get our guide to propel your brand forward.
atrainmarketing.com/blog/branding-bay

06/18/2023

Wishing a joyful and memorable Father's Day to the role models, protectors, and best friends who go above and beyond for their families. Enjoy your special day!

06/16/2023

Marketing Week advises brands to apply their logos and colors mercilessly to everything. Consistency and distinctiveness are key for brands to become recognizable.

Distinctive brand assets are widely seen as crucial in creating mental availability for brands, yet a new study classes only a small minority as truly distinct, suggesting brand codes are not being deployed to their full potential.

05/29/2023

Today, and every day, we honor and remember our fallen heroes.

A-Train's offices are closed today.

05/25/2023

We all know about selfies as a cultural phenomenon, but do these images affect how we interact with brands? The Journal of Marketing Research shares some interesting takes on social media, influencer marketing, and user-generated content in this 2022 article.

Which brand imagery is most valuable for firms? A new JMR study demonstrates the superiority of brand selfies using cutting-edge machine learning and questions conventional social media metrics.

05/18/2023

Today is Global Accessibility Awareness Day (GAAD)! Its aim is to raise awareness and promote accessibility in the digital world. Together, we can make the web a more accessible and inclusive place for everyone.

05/14/2023

Happy Mother's Day to all the hardworking and dedicated moms out there!

05/10/2023

We enjoyed attending our client, Frontier House's Annual Fundraising Breakfast this morning. As always it was an incredible experience! The event was filled with inspiring speeches and heartwarming stories. It was amazing to see so many people come together to support such an important cause. We are grateful to have been a part of it and to have contributed to the amazing work that Frontier House does to support individuals with mental illness.

05/08/2023

We are thrilled to announce that we have been honored with the Award of Excellence in the Communicator Awards for our work on North Range Behavioral Health's 50th anniversary campaign! This recognition reflects our hard work to create a campaign that effectively communicates the important message of community engagement and advocacy.

05/01/2023

May is Mental Health Month. One of our areas of expertise is helping clients that work in mental and behavioral health. We believe the work we do should reflect the world as we want to see it, not always how it is. Why is mental health important to you?

04/24/2023

You don’t have to go far back in time to find examples of companies choosing to “stay the course” on their marketing during a recession and being rewarded for that decision.

Our latest blog details more on how to respond during a recession. https://atrainmarketing.com/services/strategy/refocusing-your-marketing-during-a-downturn/