Coloradoan Media Group Marketing

08/11/2016

Political campaigns are projected to spend 576% more on advertising than the 2012 elections - http://ow.ly/hNgE3039gmx

Television ads have historically dominated presidential campaigns and the trend will continue for the 2016 elections.

08/02/2016

We’ve put together tips of what to expect and how to break through the political noise to ensure your business can effectively engage your target audience.

Election year is once again upon us and this means more competition and limited inventory for some ad platforms.

07/25/2016

Facebook Gets Strong Majority of World's Social Ad Spending via eMarketer

Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot. eMarketer estimates that the company, which will report earnings this week, will take in more than two-thirds of social media ad revenues around the globe this year.

07/13/2016

Recent trends suggest that consumers are buying more goods based on their Instagram feed than traditional methods of consuming information.

Instagram is now prime space for marketers to reach plugged-in buyers.

07/05/2016

The rise of digital marketing is creating so many new terms so quickly that even experts can feel like they’re playing catch-up.

Consider this post your marketing cheat-sheet.

07/01/2016

Our office will be closed Monday, July 4th in observance of Independence Day.

Wishing all a happy and safe holiday weekend!

06/30/2016

Facebook News Feed Update: Posts from friends to get priority over page content via Social Media Today.

Facebook has today unloaded a heap of information about the priorities that drive the development of their News Feed algorithm, and all of it is...

06/28/2016

“Strategy without tactics is the slowest route to victory.” Strategy without tactics means your business is all plan and no action—or all reaction. http://ow.ly/mpCD301J7F0

What exactly are tactics?

06/14/2016

Separate real goals and objectives from wishful thinking by using the SMART system.

Maximize results by aligning marketing objectives with business goals.

06/08/2016

Digital Marketing Insights: Let’s take a deeper look at the current state of mobile ad blocking.

05/27/2016

Recap on what's new with Instagram PLUS how to adjust your Instagram strategy via Social Media Examiner.

Social Media Marketing Podcast 199. In this episode Sue B. Zimmerman explores how marketers should respond to the Instagram Algorithm.