FIRE TRIBE

11/06/2023

We hit the Christmas Expo this weekend! 🎄🎄☃️❄️🎁. When you're walking these expos, do you ever think about why all of the traffic stops at one booth over another?

I run this exercise in my head all the time. I ask myself, "Is it the branding, is the presentation entertaining enough, the product good quality?
..or is it that there's misalignment with the type of traffic walking by and the offer being pitched?" BINGO...

If you have compelling offering / service / product etc. you have to send the right traffic to it. In this example, we're all here to get into the Christmas spirit. Guess who's booths were crawling? The ones with the coolest Christmas swag. The reason we all buy a ticket to walk hundreds of booths at a Christmas expo is to see cool Christmas stuff to deck the halls with!

You know who WASN'T getting any traffic? Or who had to put flyers in our face and be annoying to get us to talk to them? The people selling hot tubs and bathroom remodels. They might've been getting thousands of impressions, hundreds of views...but just about everyone there was the wrong kind of traffic.

The lesson here is so applicable. Going viral in front of the wrong audience is not helpful. Getting the right offer in front of a small amount of traffic, turns into more conversions that can make you millions.

Get the right views over massive views.

That's why with every video marketing system we produce at Fire Tribe, we build research, testing, and optimization in turn-key. So we're getting the right views on your offer to keep you from being the metaphorical "booth no one wants to visit at the expo."

DM us if you'd like to chat about how to get conversion-focused traffic in front of your offer. 🔥🔥🔥

04/18/2023

“She showed me that there things lovable about me.” Powerful words in our latest Impact Film we just produced for Texans for Healthcare Access. Your heart will be moved, check it out:

11/16/2022

We are super thankful to have been able to produce this donation piece for SAVA Center. This organization is building a world free of sexual violence. Their secret weapon? Experience the story:

2022-11 SAVA Sammy Story

06/02/2022

Are you just getting started with your nonprofit or have yet to leverage video storytelling as a way to raise money and create partnerships? We just wrote a free guide to DIY your organization’s powerful “Origin Story” to help you generate more financial partnerships and grow!

If you’d like it just DM us or comment “send it” below!

05/26/2022

When your brand's video content is on NBC, you want to go with a video content agency that's actually produced content for NBC (enter Fire Tribe). If you didn't catch our latest campaign with Lifekey, see it here: https://vimeo.com/706350103

Lifekey is changing the way we do social media, by cutting out the noise and privacy invasion - and simply giving us connection with our families in a way that doesn't require being tethered to our phones. Lifekey is a disruptor to watch. Check 'em out here: Lifekey.co

This is "2022-05 LK Rugby Campaign Ad 01.mp4" by FIRE TRIBE on Vimeo, the home for high quality videos and the people who love them.

02/21/2022

We got our new website up, check it out!

www.firetribe.tv

07/04/2021

Happy Independence Day! Special thanks to our servicemen and women who work and sacrifice to keep our Nation strong.

06/19/2021

Is Flex Content part of your video strategy? If so you’re saving time and money while building a video ecosystem that builds your brand and drives sales.

Flex Content is our economies of scale approach to video where we plan to produce one main film for our clients, but then are able to provide multiple videos in addition from remixing shorter, bites sized videos from the larger one - with each film making the cost per video vastly cheaper than making a simple one-off.

PRO TIP: Have a multi-video strategy with every shoot you do and you’ll have a compounding effect in your marketing strategy.

Here’s an example of a piece of flex content below, we produced a 20 min safety video for a client, we then remixed that content into a shorter flex piece movie trailer to drive traffic to the larger video.

Fire Tribe had the absolute honor to work with multiple Wyoming agencies and organizations to produce a bear safety film geared toward the professional hunti...

12/31/2019

Be sure to check out the Arizona Bowl this year, we've got an ad airing we produced for WyoTech, an amazing trade school in Laramie, WY making the American Dream a reality for people from all walks of life.

The Arizona Bowl is a post-season college football bowl game certified by the NCAA that began play in the 2015 season. The game, which is held at Arizona Stadium in Tucson, is played between bowl-eligible teams from the Mountain West Conference and Sun Belt Conference.

09/22/2019

Whether you're filming a how-to video or a brand story - thoughtful scene blocking in a shot (mindful placement of people, elements and camera movement) can elevate the quality, interest, and clarity of your message. And doesn't need to add to the cost of production.

Contact us if you need some help strengthening your message with a filmmaker's approach. 👍

Overhead blocking can save time and money—and maybe your entire production.