OTM OTM is a business consultancy that specializes in market positioning an marketing services.

Founded in 2007, OTM has carved a niche as a leading business consulting agency with a specialization in fractional CMO services, celebrated for its exemplary contributions to the B2B sector. Not only do we pride ourselves on our sales strategy expertise, but we also emphasize sales enablement and the development of a robust customer engagement model. Beyond sales strategy, our full-service portfolio includes branding, storytelling, digital marketing, and public relations campaigns.

Kerrie Luginbill and Jordan Jackson attended the CASA Night of Hope representing OTM, supporting an organization that pr...
05/27/2026

Kerrie Luginbill and Jordan Jackson attended the CASA Night of Hope representing OTM, supporting an organization that provides court-appointed advocates for children in the foster care system. The kind of work that is easy to get behind.

Congratulations to the CASA of Larimer County team on a wonderful evening. Grateful to be part of a community that shows up for kids.

05/20/2026

If your revenue feels unpredictable, take a closer look at the buyer’s experience.

To the buyer, it feels like one conversation, one decision, and one risk.

But inside the company, sales and marketing often work on different timelines, follow different goals, and define success differently.

That disconnect creates friction. It causes confusion and hesitation at the exact moment the buyer needs clarity and confidence.

In this short video, our Senior Client Success Manager, Rachel Schlegel, shares:

➡️ Where momentum quietly breaks down during the buying process
➡️ Why internal misalignment shows up as buyer hesitation
➡️ What high-performing teams do differently to keep deals moving forward

A question worth asking:
Does your sales and marketing teams operate as one connected system, or a set of disconnected parts?

05/15/2026

Team-building week at OTM looked like this:

A mostly remote team, finally in the same room after months of Slack and Zoom, which always hits a little different.

We spent time aligning on strategy, rolling out Outcome Profiles with Sel Watts, and getting clear on what’s next.

And then, flower arranging in Old Town Fort Collins at CC's Flower Truck.

When your team skews female, these become very normal team activities. Miles was conveniently “busy with the kids,” which we’re choosing to interpret as perfect timing 😆 LOL.

We do this twice a year on purpose. Get aligned, build momentum, get back to work, and spend enough time face-to-face to strengthen how we actually operate as a hybrid team.

Some nights remind you why being rooted in a community matters for sustainable growth.Last month, the OTM team attended ...
05/14/2026

Some nights remind you why being rooted in a community matters for sustainable growth.

Last month, the OTM team attended the Fort Collins Area Chamber of Commerce's Annual Dinner, one of our favorite events of the year to sponsor. It is so energizing to be surrounded by so many familiar faces.

That's not networking. That's community.

A big congratulations and thank you to Ann Hutchison and the entire Chamber team, not just for putting on a great evening, but for the work they do every day advocating for businesses across Northern Colorado. It shows.

Here's to another year of building something worth being part of.

05/09/2026

The moms on our team have a skill set that no job description could fully capture.

They lead strategy, build campaigns, manage client relationships, and somehow still remember whose turn it is for show-and-tell. Almost 50% of the OTM team are moms, and the bar they set every single day is something else.

Happy Mother's Day weekend to the OTM moms and every working mom out there doing extraordinary things in the margins of an already full life. You make it look easy. We know it isn't.

Paige and Kerrie recently attended the Fort Collins Habitat for Humanity We Build Breakfast, and it was a morning worth ...
05/05/2026

Paige and Kerrie recently attended the Fort Collins Habitat for Humanity We Build Breakfast, and it was a morning worth celebrating.

Harmony Cottages is complete. The final home in the project has closed, and the families who will live there have something real and lasting because this community showed up for them.

And there's more ahead. Fort Collins Habitat announced its next project coming to Bloom, in partnership with Hartford Homes.

We love being part of a community where this is the kind of news people gather to celebrate on a weekday morning.

Miles Kailburn's CEO Insights on: Growth Activity vs. Momentum ⬇️ There's a version of a stalled business that looks lik...
05/04/2026

Miles Kailburn's CEO Insights on: Growth Activity vs. Momentum ⬇️

There's a version of a stalled business that looks like it's working.

Open rates are solid. LinkedIn impressions are up. The team is prospecting. Outreach sequences are running.

But revenue is flat.

Miles wrote about this pattern in his first Substack piece, and the diagnostic question he lands on is worth sitting with: Can you point to three specific activities that you know, not believe, not suspect, but know, are directly responsible for your last five clients?

If you can, you're building toward proven momentum.
If the answer is a list of possibilities with a lot of qualifiers, you're producing activity that hasn't been connected to outcomes yet.

That connection is the work.

Miles is now publishing on Substack. If you're a founder trying to understand the difference between motion and momentum in your business, this is where that conversation is happening.

Subscribe here: https://heyor.ca/uLVrFY

05/01/2026

Most professional services firms abandon their marketing before it has a chance to work.

One client journey we tracked closely took 7 months and touched every channel: email, content, LinkedIn, direct outreach, and website. Seven months of consistent presence before a conversation ever happened.

That engagement closed at $64,000.

This is the reality of B2B buying behavior that most firms either don't know or don't have the patience for. The decision to hire a firm like yours rarely happens in a single moment. It happens across a sequence of impressions, each one building on the last, until the timing is right and the trust is already there.

The firms that win aren't the ones running the most campaigns. They're the ones still showing up when everyone else has already stopped.

Watch our Chief Growth Officer, Kerrie Luginbill, break this down. 👇

CooperSmith's Brewpub & Billiards BILLIARDS (formally "Poolside") is back open in Old Town Fort Collins, and we're thril...
04/29/2026

CooperSmith's Brewpub & Billiards BILLIARDS (formally "Poolside") is back open in Old Town Fort Collins, and we're thrilled to have played a part in its revival.

After four years of anticipation (Poolside closed in September 2022), this space is exactly what Fort Collins needed.

Pool tables. Scratch-made pizza. Award-winning craft beer and signature cocktails. Twin patios on Old Town Square. The space is exactly what Fort Collins has been missing for four years, and it was worth the wait.

We're proud to call CooperSmith's a client and even prouder to be a part of this classic location coming back to life.

If you haven't been yet..GO. Fort Collins, this one's for you!*

*Note: Location only open select hours and not open daily yet. Check their website here before making plans: https://coopersmithspub.com/billiards/

Eighteen years ago, OTM was a scrappy web shop with a big idea and no real roadmap.Today, we're a marketing and sales co...
04/24/2026

Eighteen years ago, OTM was a scrappy web shop with a big idea and no real roadmap.

Today, we're a marketing and sales consulting firm that helps B2B professional services firms build the growth engines they need to compete and win, with the strategies, processes, and plans to make growth repeatable, not accidental.

Our tactics and mission have evolved, but our passion for client success remains unchanged.

From day one, this team has been propelled by one thing: watching clients grow. That hasn't changed. What's changed is how precisely we know how to make it happen.

Here's to 18 years of building, and everything still ahead.
🐾 Special thanks to our Director of Operations, Jordan Jackson's, dog Alfred for holding down the old mission wall in the throwback image years ago below.

Address

400 Re*****on Street Suite A
Fort Collins, CO
80524

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19705685250

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