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OTM OTM is a B2B marketing and sales strategy partner for professional services firms.

Founded in 2007, OTM has carved a niche as a leading business consulting agency with a specialization in fractional CMO services, celebrated for its exemplary contributions to the B2B sector. Not only do we pride ourselves on our sales strategy expertise, but we also emphasize sales enablement and the development of a robust customer engagement model. Beyond sales strategy, our full-service portfolio includes branding, storytelling, digital marketing, and public relations campaigns.

What do our best client partnerships have in common?The client tells us the truth when something isn't working. Goals ar...
10/23/2026

What do our best client partnerships have in common?

The client tells us the truth when something isn't working. Goals are clear before the work starts. And there's room to test, learn, and adjust, because not every idea lands the first time.

None of that shows up in a proposal. We build it week by week, and it's a big part of why some of our clients have been with us for years.

Check out our most recent work with firms here: https://meetotm.pulse.ly/y7qdjisl0c

10/16/2026

We were so proud to support Project Self-Sufficiency as a sponsor for this year’s Purses & Pearls event! πŸ’–

Our Chief Growth Officer, Kerrie Luginbill, and Chief Creative Officer, Val Kailburn, had a wonderful time attending this evening of elegance and empowerment, supporting single parents in Northern Colorado on their path to economic independence.

It was an incredible night at The Agave Room filled with delicious food, signature cocktails, and the exciting designer bag grab! Every ticket and purse token purchased made a direct impact.

Thank you to everyone who came together to empower single-parent families in our community. ✨ Learn more about Project Self-Sufficiency here: https://bringthepower.pulse.ly/msb5ccrkxm

About 13,000 marketers hit Boston for HubSpot INBOUND conference, including our CEO Miles Kailburn and Director of RevOp...
10/14/2026

About 13,000 marketers hit Boston for HubSpot INBOUND conference, including our CEO Miles Kailburn and Director of RevOps & Service Design, Jordan Jackson.

While most left focused on producing more content faster with AI, our takeaway was different.

With AI flooding the market, buyers are already using AI to filter out the noise. Tactics built on pure volume are a treadmill.

What gets through the filters now is highly specific, authentic content: real questions, real before-and-afters, and actual human points of view.

As we look to next year, the question isn't how much more you can produce, but which of your tactics will still get through when the noise doubles.

P.S. Jordan tried Lobster Ravioli for the first time and confirmed: it lives up to the hype. 🦞

10/09/2026

Planning season is here, and for a lot of teams, that means opening last year’s marketing plan and updating the numbers.

But if this year felt like a little bit of everything, carrying it all forward deserves a second look.

When your team is juggling too many activities, it’s hard to give any of them the consistency and attention needed to understand what’s working.

Before you build next year’s plan, ask:

β€’ Where are we spreading our time and budget too thin?
β€’ What keeps getting started, then pushed aside for the next thing?
β€’ Which priorities could we execute well if we took a few other things off the list?

A stronger plan gives your team enough focus to execute, measure, and improve.

That may mean fewer priorities, done more consistently.

Happy birthday to Kerrie, OTM's Chief Growth Officer! πŸŽ‚Some days, that means leading our Client Success team. Other days...
09/23/2026

Happy birthday to Kerrie, OTM's Chief Growth Officer! πŸŽ‚

Some days, that means leading our Client Success team. Other days, it means being the person who keeps a client's growth strategy focused. And some days it just means tending to her dogs, her bees, her ducks, or winning third place at this year's Rotary Duck Race, raising over $70K for local Northern Colorado nonprofits!

Honestly, we're never fully sure which hat she's wearing at a given moment. All of them fit her well. πŸ˜‰

πŸŽ‚ Happy birthday, Kerrie. Our team, our clients, and the Northern Colorado community are better because of you. πŸ’™

09/22/2026

Positioning is all about the space you take up in a buyer’s mind, including who you serve, the problems you solve, and why your firm is the right choice over everyone else.

True differentiation starts with your inputs. When you define your distinct point of view, call notes, positioning language, and closed-deal patterns, you establish a unique foundation that sets you apart from the crowd.

In this snippet from our first-ever webinar, we break down what positioning really is and how defining your unique perspective is the key to standing out. Get full, on-demand access to the replay of our workshop below (link in the comments).

Our Chief Creative Officer, , recently turned a team meeting into an experiment. Instead of a presentation on communicat...
09/18/2026

Our Chief Creative Officer, , recently turned a team meeting into an experiment. Instead of a presentation on communication, she handed each team member one of three different briefs and asked them to make a dessert.

The goal was never a good dessert. It was watching how information moves through a creative team: what happens when a brief is clear, when it's vague, and when two people read the exact same instructions two different ways.

The desserts told the story before anyone said a word. Some were spot on. Some were completely off script. All of it sparked a more honest conversation about communication than a slide deck ever could.

Biggest lesson? Skill doesn't guarantee understanding. Even the most experienced people on a team still have to check that what's in their head actually made it into someone else's.

Congratulations to our long-time client, Fort Collins Motorsports and Indian Motorcycle of Fort Collins, for hosting the...
09/15/2026

Congratulations to our long-time client, Fort Collins Motorsports and Indian Motorcycle of Fort Collins, for hosting their biggest and most successful Demo Days in history! 🏍️✨

Not only was this the best-attended Demo Days in history, but it also officially marked the largest Demo Days event in the entire state of Colorado! We are absolutely thrilled by the incredible turnout and the amazing support from the Northern Colorado riding community.

Best of all, this record-breaking event proudly benefited local non-profit, Realities for Children, helping to make a meaningful difference in the lives of children in our community. Thank you to everyone who came out, took a ride, and made this historic weekend possible! πŸ™ŒπŸ”₯

When we said "seamless hybrid integration," we didn't exactly mean our Client Success Manager's face taking up 90% of th...
09/11/2026

When we said "seamless hybrid integration," we didn't exactly mean our Client Success Manager's face taking up 90% of the Zoom screen just to inspect the dessert table... but we respect the dedication, . πŸ§πŸ‘€πŸŒ

Integrating long-distance team members into a hybrid work environment can be a major challenge (and sometimes hilarious), especially when you're trying to virtually share the results of a team-wide dessert brief experiment! From collaborative tools to building a strong virtual culture, finding those moments of connection is what keeps a hybrid and long-distance team thriving together, no matter where everyone is located!

What's the funniest thing that's happened on your team's virtual meetings lately? (Dessert challenges optional but highly recommended) ✨

Our Chief Growth Officer, Kerrie, spent end of last month really earning a new title: duck lady. πŸ¦†After months of volunt...
09/09/2026

Our Chief Growth Officer, Kerrie, spent end of last month really earning a new title: duck lady. πŸ¦†

After months of volunteering with the on this year's Duck Race, Kerrie placed third, and the event raised about $71,000 for local nonprofits and youth organizations.

For several years, Kerrie ran an annual golf tournament for the same cause, typically raising around $30,000 a year. This year she made the call to step away from it and put her time into the Duck Race instead. In her first year on the committee, the event raised more than $40,000 above what the golf tournament ever brought in.

Sometimes the bigger impact comes from letting go of something good to make space for something with even more potential.

Congratulations to every nonprofit that benefited in the local Northern Colorado community, and to Kerrie for a strong showing at the race!

Address

400 Re*****on Street Suite A
Fort Collins, CO
80524

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+19705685250

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