10/21/2025
BACARDÍ PRESENTS JOY CROOKES - MOVE WITH THE GREATS
The event launches in response to a growing cultural shift: people aren’t dancing like they used to. As global artists and DJs call for young people to live in the moment and lose themselves in the music, new research has revealed that 73% of Gen Z are conscious of what others think of their dance moves. Likewise, 53% of this same age group admit that they’re worried of other people watching them dance, with 51% believing that dancing for social media has replaced letting loose on the dancefloor.
For 69% of young people, they feel inspired to move more freely by someone from another generation. This insight is mirrored by an ever-growing social media trend: content featuring older generations showing off their dance moves is trending, offering inspiration and a reminder of the confidence that comes with dancing freely. Examples include people re-creating classic dance moves with their parents and celebrating older generations dancing to the songs that once filled their dancefloors, with hashtags like , and driving millions of views.
