06/17/2026
Quick one for the law firm owners and mediators we work with: three out of four legal searches now get answered by Google's AI right at the top of the page — before anyone sees a single firm listing. The firms the AI names get the call.
Everyone else is invisible, and it shows up as fewer calls, not as a ranking drop. Search your three best practice areas this week and see whether Google names you. If it doesn't, that's where the work is. — Bob | Mediate Lawsuit | www.lawsuit.com