10/09/2026
AI engines don't quote pages. They quote sentences.
That changes how legal websites should be written.
A typical attorney page reads like this:
"We are dedicated to providing compassionate, results-driven representation tailored to each client's unique needs."
There's nothing in that sentence an engine can use. No name, no place, no credential, no service. It could describe any firm in the country.
Compare:
"Jane Smith is a Florida Supreme Court certified family mediator who resolves divorce and custody disputes for families in Broward and Palm Beach counties."
That sentence answers a real question on its own. An engine can lift it, attribute it, and put it in front of someone asking for a family mediator in Broward County.
What separates the two:
• A named entity, not "we" or "our firm"
• A strong, specific verb, not "provide" or "offer"
• A place and a service, stated plainly
• A credential that can be verified elsewhere
•No dependence on the sentence before it
Go through your homepage and your top three practice pages. Highlight every sentence that would still make sense if it were the only sentence someone read. If there are only a few highlights, you've found the reason you're not being cited.
How many of your sentences would survive that test?