09/04/2026
Your before-and-afters aren’t bad content.
But if that’s ALL you post, you’re only speaking to people who are already close to booking.
What about everyone else?
The person who wants filler but is terrified of looking overdone.
The person thinking about Botox but doesn’t know how many units they need.
The person who’s been watching your page for 3 months and still hasn’t decided if they trust you.
Those are the people your content needs to nurture.
Try this:
For every before-and-after you post, create one piece of content answering a question patients ask BEFORE they book.
Results show what you can do.
Your content shows why they should trust YOU to do it.
Save this for your next content day + send it to someone running a med spa page that needs to hear this.
DM me CONTENT if you want help turning your med spa’s Instagram into content that actually builds demand.
