Group Matrix Advertising

03/19/2026

Not all law firm commercials are created equal.

When yours comes on, it should be the one that stands above the rest -
the one people remember… and the one that makes them call.

That’s what we build.

03/10/2026

When the commercials hit exactly how you pictured it.

“I love it.”

And honestly… we do too. 🎬

03/09/2026

Winning cases builds a reputation.

Strategic advertising makes sure everyone knows your name.
That’s where Group Matrix comes in.

🎬

03/04/2026

🏴‍☠️ Every law firm is searching for the treasure…

More cases.
More clients.
More growth.

The difference?

Some firms are guessing.

The smart ones have a map.

02/25/2026

For years, law firms competed on budget.
Who could spend more. Bid more. Show up more.

AI just changed the rules.

AI search doesn’t care how much you spend — it looks at authority, credibility, and consistency across the web. 

That shift is already influencing which firms get seen, recommended, and trusted.

We broke down what this means (and what firms should be doing now).

For years, law firms have competed on budget.  Who can spend more on TV. Who can dominate paid search. Who can outbid competitors for visibility. That strategy still matters, but it’s no longer the whole game. Because AI-powered search doesn’t rank firms by ad spend . It surfaces firms

01/28/2026

Your next client may come from AI, not Google.

AI tools are already influencing which law firms get the call, often shortening the decision process and moving prospects straight from an AI recommendation to a phone call.

That raises two important questions for law firms:
👉Can AI clearly understand and recommend your firm?
👉Are you tracking AI-influenced calls at intake?

We break down what’s changing — and how law firms can improve visibility and attribution as AI becomes part of the client journey.

🔗Read the blog: [https://www.groupmatrixadvertising.com/blog/how-law-firms-can-improve-visibility-and-attribution-in-ai-search]

AI search tools like ChatGPT, Perplexity, and Gemini are no longer just research assistants, they’re actively influencing which law firms prospective clients contact. In many cases, AI is shortening the decision-making process entirely, moving users from a recommendation straight to a phone call. ...

01/22/2026

Big changes are coming to ChatGPT 🚀

Ads are about to roll out, and they could become a powerful new way for people to find legal help when they’re actively searching for answers. Check out why attorneys should pay attention now, not later.

Read our latest blog:

Artificial intelligence is no longer a future concept in advertising—it’s actively reshaping how consumers find, evaluate, and choose legal representation. The next major shift? Advertising inside ChatGPT. OpenAI has confirmed that beta testing for ads within ChatGPT will begin soon , star

09/26/2025

Big moves in Glens Falls! 🚨 Harding Mazzotti, LLP, is making headlines with the naming rights to the Harding Mazzotti Arena—their biggest, boldest promotional investment yet. 🏒⚡ Proud to see their brand front and center in this week’s Chronicle!

Exciting feature on the Harding Mazzotti Arena in this week's Glens Falls Chronicle! Check out the current issue to read all about it 📰 Link in the comments.

09/24/2025

Where should your next advertising dollar go—TV, billboards, or digital?

The truth is, the most successful personal injury firms don’t choose just one. They build an integrated advertising strategy that uses each channel for what it does best:
📺 TV builds trust and credibility
🚦 Billboards reinforce awareness locally
💻 Digital drives measurable leads and conversions

Check out our new blog to learn how to combine them into one powerful growth engine:

To stand out, law firms need more than a single channel strategy. Success today requires an integrated advertising approach that combines TV, billboards, and digital into a unified campaign that builds trust, drives leads, and keeps your brand top-of-mind.

08/11/2025

🚀 Smarter. Faster. Bolder. 🚀

Personal injury advertising is changing quickly. The days of relying solely on billboards, basic TV spots, and cookie-cutter digital ads are over.

Artificial Intelligence is transforming the way law firms connect with potential clients—delivering faster turnaround times, sharper targeting, and bold creative that wins.

At Group Matrix, we’re not just keeping up with the change, we’re driving it. Our AI-powered commercials for personal injury attorneys across the country are proof that the future of legal advertising is here… and it’s winning big.

📖 Read more about how AI is reshaping the legal marketing game: [https://www.groupmatrixadvertising.com/blog/smarter-faster-bolder-the-rise-of-ai-in-legal-advertising]

Smarter. Faster. Bolder. The legal advertising landscape is evolving—fast. Traditionally dominated by slow-moving TV spots, billboards, and generic digital campaigns, personal injury marketing is ripe for disruption. Enter AI: a transformative force that empowers firms with far more than just flas

11/17/2023

🌟 Celebrating Friendship, Business, and a Love for Boating: Today Visiting with Richard Sackett 🌟

Today, I had the privilege of visiting my longtime friend, Richard Sackett, at his beautiful home in Fort Lauderdale. Our friendship, which spans over 15 incredible years, has been an enriching journey filled with growth, shared values, and countless cherished moments.

It all began when Richard sent me a CD—remember those relics?—showcasing several commercials he had crafted for personal injury lawyers across the country. Intrigued by his work, I reached out, and that simple connection sparked a friendship that has blossomed into so much more.

Through our bond, I've gained invaluable insights into business, integrity, and the significance of authentic connections. Richard's guidance, wisdom, and unwavering support have been pivotal, not only in my professional journey but also in understanding the importance of camaraderie, loyalty, and family values.

Fifteen years ago, Rob Levine & Associates was not a household name. But today, I hear our jingle resonating in many places I go, and for a significant part of that success, I owe immense gratitude to Richard and his company, Group Matrix. Their expertise and partnership have played an integral role in elevating our brand to where it stands proudly today.

What's more, Richard and I share a mutual love for boating. We took a moment to capture our friendship in front of his beloved boat, Picasso. Sharing this passion has added another layer of joy and connection to our bond, and every boating adventure has been a testament to the beauty of our friendship.

Richard, thank you for being more than just a friend and business partner. You've been a mentor, a source of inspiration, and a driving force behind the success of Rob Levine & Associates. Here's to the years behind us and the incredible journey ahead, filled with friendship, shared passions, and continued growth. 🚤🤝🌟

12/24/2022

Wishing you a wonderful holiday season!