The Ehlers Group

05/28/2026

Every smile, every celebration, every wellness class in your community tells a story. May was full of them. We help senior living communities amplify those stories so families see the vibrant, active lifestyle your residents enjoy. The result? Stronger awareness, media attention, and interest from the right families. Let’s make your community the one everyone is talking about!

05/27/2026

National Senior Health & Fitness Day celebrates the idea that staying active is key to healthy aging. From walking clubs to yoga, dance classes, and fitness programs, communities across the country are helping residents stay energized and engaged. These activities not only support wellness, but they also show families the vibrant lifestyle that today’s senior living communities provide.

05/25/2026

Senior living communities offer a wealth of PR opportunities. It takes a “nose for the news” to ferret out potential newsworthy events, residents of interest and unique activities. The Ehlers Group founder, Janis Ehlers, talks about the many uses of a PR story. Give us a call at 954-726-9228 to learn more about our publicity services.

https://www.youtube.com/shorts/HJ50MNIczEY

Senior living communities offer a wealth of PR opportunities. It takes a “nose for the news” to ferret out potential newsworthy events, residents of interest...

05/20/2026

May is Older Americans Month, a time to celebrate the wisdom, accomplishments, and rich life experiences of older adults. Senior living communities are filled with remarkable stories—from residents who have witnessed history to those who continue to pursue passions and discover new interests. When these stories are shared with the media and through social media, they inspire families and highlight the vibrant lifestyle today’s communities offer. Helping uncover and share those stories is one of the most rewarding parts of what we do.

05/15/2026

Curious about the story behind The Ehlers Group? Founder Janis Ehlers shares the inspiring journey of how her company got its start. As a boutique PR company, our scope of services is flexible, but all are geared to supporting the marketing and communications for senior housing communities.

https://www.youtube.com/watch?v=cLm3JTxQb9Y

Curious about the story behind The Ehlers Group? Founder Janis Ehlers shares the inspiring journey of how her company got its start. Don’t miss the chance to...

05/14/2026

Arthritis Awareness Month shines a light on the importance of mobility, wellness, and staying active. Many senior living communities offer exercise classes, stretching programs, and wellness initiatives designed to keep residents moving and feeling their best. Highlighting these programs can be a powerful way to show how communities support both health and independence.

05/11/2026

When we say we’re all in for our clients, we mean it.

After learning two residents from one of our senior living clients were participating in an Honor Flight, we immediately recognized the heart, history and emotion behind the story. We coordinated media outreach and interviews, then stepped in behind the scenes to help the reporter complete the piece when last-minute interviews were needed.

We’re proud to have helped this meaningful story take flight and grateful to see it featured by Florida Weekly - Naples.

At The Ehlers Group, we don’t just pitch stories, we help make them happen.

From Howard Simon and Pete Bethge’s shady seats on the veranda of Naples’ Carlisle assisted living facility, the outlook for the day was calm – even typical. These two members of the Greatest Generation – those who grew up during the Great Depression – recently discovered they are neighbor...

05/10/2026

Mother’s Day is a beautiful opportunity for senior living communities to honor the mothers, grandmothers, and great-grandmothers who have shaped so many lives. Celebrations, family gatherings, and heartfelt tributes often create meaningful moments worth sharing. These personal stories resonate deeply with families and remind people that senior living is about relationships, memories, and love. How is your community celebrating moms and mother figures?

05/05/2026

May is National Photography Month, a reminder that a single photo can tell an entire story. In senior living communities, there’s no shortage of picture-perfect moments—art classes, gardening projects, outings, and friendships forming every day. Authentic photos bring a community to life on social media and help prospective residents and families see what daily life is really like. Your community may have budding photographers who can use their cell phones to take pictures. Why not challenge residents to take a photo each day, and at the end of the month, show them to everyone?

05/04/2026

The Kentucky Derby is the perfect excuse for senior living communities to celebrate in style. Think festive watch parties, fancy hats, mint juleps, and friendly wagers. These moments of fun and connection are exactly the kinds of lifestyle highlights that make wonderful social media posts and often capture the interest of local media. Sometimes, the most joyful community traditions turn into the best publicity.