CyberEdge Group

08/07/2026

Webinar repurposing plans often stall around day nine.

The webinar goes well. The recording gets posted. Two clips make it to social. Then the next campaign starts, and the rest of the value sits in a folder.

TwentyThree found that 68% of organizations repurpose webinar content, while only 48% feed webinar data back into their marketing stack. The video gets cut up. What the audience said during the hour goes nowhere.

Four things worth keeping from every session:
- The transcript: 8,000 words of an expert explaining something clearly
- The Q&A log: your ICP writing your content calendar for you
- The poll results: original data you can cite for a year
- The engagement data: which four minutes are actually worth clipping

And if the session is simulive, three of those arrive before a single attendee logs in.

Our latest article maps all of it across 30 days, including what to publish first and how to structure the pieces so answer engines can quote them.

Read it: https://hubs.la/Q04s9HXx0

A 30-day map for turning one webinar into email, social, blog, sales follow-up and nurture, plus how to structure it for SEO, AEO and GEO.

07/24/2026

Your team ships content five times faster with AI. So why isn't anything launching faster?

New data from Jasper's State of AI in Marketing 2026 found that 91% of marketing teams now use AI in their workflows. Only 26% use AI to support governance and oversight. The gap between those two numbers is where most cybersecurity content goes to die: not in the drafting, in the review queue.

Our latest article breaks down why cybersecurity content reviews stall (SME bottlenecks, legal exposure, executive edits that are really just preference), how to define reviewer roles so people stop re-reviewing each other's work, and where AI actually belongs in the process.

Read it here: https://hubs.la/Q04qBc5b0

07/16/2026

Only about a quarter of sales reps actually use the battlecards built for them.

In cybersecurity, that gap is expensive. The market is loud, buyers are skeptical, and a battlecard that reads like a brochure gets ignored fast.

Our latest article breaks down the format that gets used: one screen, verbatim talk tracks, an honest "why we lose" section, and the feedback loop that keeps it all current.

Read it here: https://hubs.la/Q04pFs_J0

Most battlecards get built once and forgotten. Here's the format, content, and feedback loop that gets cybersecurity reps to actually open theirs.

07/07/2026

Most sales enablement content never gets past the shared drive.

Usually because it's built for the wrong moment, buried where reps can't find it, or measured by the wrong number.

Our latest blog breaks down what actually separates content sales reaches for from content that gets ignored: matching format to moment (one-pagers, decks, and battlecards each do a different job), fixing findability before buying another platform, and measuring what moves deals instead of counting downloads.

Practical guidance for marketers tired of building content nobody uses.

Read it here: https://hubs.la/Q04nMvlF0

07/01/2026

A majority of B2B buyers now say they'd rather never talk to a sales rep at all.

That's a real shift for anyone building a content calendar. The questions a rep used to handle live, on a call, now have to live in your content instead.

When a buyer can't find that answer on your site, they don't wait around. They find it from a competitor, or they stall out with a doubt that never gets logged anywhere except a drop in your funnel numbers.

We broke down how to build a content calendar around the questions buyers are actually asking, sourced from sales calls, search data, and support tickets, instead of the topics that sound good in a planning meeting.

https://hubs.la/Q04nc5yd0

06/25/2026

"The form has become a reflex, dropped in front of content because that's how a lead gets counted, not because the visitor was anywhere close to buying."

The numbers show the cost. Median MQL-to-SQL conversion across B2B slid from 13% in 2024 to 9.8% in 2026.

More forms. More "leads." Less pipeline.

If your gate exists to feed a lead target rather than qualify a buyer, you're manufacturing the junk sales hands back.

A smarter way to decide what to gate: https://hubs.la/Q04mhq3J0

Stop gating by default. A two-axis model for cybersecurity marketers: gate where buyer intent meets funnel stage, and stop collecting junk leads.

06/23/2026

Your buyers are asking AI before they ask you.

~ 89% of B2B buyers fold AI-generated answers into their research, and an AI engine can only cite what it can read. Gate that content and you go invisible to the tools your buyers reach for first.

Every whitepaper you lock away is one Perplexity, Gemini, and ChatGPT can't surface to a buyer evaluating you right now.

Open your top-of-funnel so the AI answers can find you. Save the form for the assets that earn one.

What actually deserves a gate: https://hubs.la/Q04mhvCN0

Stop gating by default. A two-axis model for cybersecurity marketers: gate where buyer intent meets funnel stage, and stop collecting junk leads.

06/18/2026

Every security marketing team has run this launch:

Product ships. Campaign goes live. The value prop falls apart somewhere between the messaging doc and the paid social. Demand gen ran with one story. Product marketing wrote another. Sales invented a third on a call.

Nobody decided who owned the message, so everybody owned a piece of it. The buyer got the mess.

The cause is usually simpler than a talent gap: the line between PMM and demand gen was never drawn. In a category as crowded as security, that blurry line shows up fast in your win rates and your MQL quality.

Our new piece maps the split that works:

→ What PMM should lead (the message)
→ What demand gen should lead (the number)
→ The deliverables they share
→ The four fights that keep coming back, and how to end them

No reorg required. Just one page everyone agrees on.

Read it: https://hubs.ly/Q04lFRzf0

A practical guide to splitting ownership between product marketing, demand gen, content, and sales enablement on cybersecurity marketing teams.

06/17/2026

We love our new Security Buzz webinar intro video so much, we just had to share it!

All CyberEdge cybersecurity webinars are branded under our media partner: Security Buzz.

We look forward to seeing you at (or having you sponsor) one soon.

Upcoming webinar schedule: https://hubs.la/Q04lF7YF0
Multi-Vendor webinar schedule: https://hubs.la/Q04lFj9M0