CyberEdge Group

06/18/2026

Every security marketing team has run this launch:

Product ships. Campaign goes live. The value prop falls apart somewhere between the messaging doc and the paid social. Demand gen ran with one story. Product marketing wrote another. Sales invented a third on a call.

Nobody decided who owned the message, so everybody owned a piece of it. The buyer got the mess.

The cause is usually simpler than a talent gap: the line between PMM and demand gen was never drawn. In a category as crowded as security, that blurry line shows up fast in your win rates and your MQL quality.

Our new piece maps the split that works:

→ What PMM should lead (the message)
→ What demand gen should lead (the number)
→ The deliverables they share
→ The four fights that keep coming back, and how to end them

No reorg required. Just one page everyone agrees on.

Read it: https://hubs.ly/Q04lFRzf0

A practical guide to splitting ownership between product marketing, demand gen, content, and sales enablement on cybersecurity marketing teams.

06/17/2026

We love our new Security Buzz webinar intro video so much, we just had to share it!

All CyberEdge cybersecurity webinars are branded under our media partner: Security Buzz.

We look forward to seeing you at (or having you sponsor) one soon.

Upcoming webinar schedule: https://hubs.la/Q04lF7YF0
Multi-Vendor webinar schedule: https://hubs.la/Q04lFj9M0

06/09/2026

Tomorrow: stop guessing why you win and lose deals.

Steve Piper and Krissy Camacho go live at 10am PT / 1pm ET to walk through a win/loss program you can actually run, not the survey that dies in a shared drive.

In one hour you'll get:
→ A 3-step framework you can use this week
→ AI workflows that speed up analysis without outsourcing your judgment
→ A plan to sharpen your ICP, messaging, and plays

One live attendee wins a $100 Amazon gift card. Can't make it? Register anyway and we'll send the recording.

Last call to grab your seat: https://hubs.ly/Q04hPFpv0

06/03/2026

When you bring someone in to talk about win/loss, it helps if they've actually written the book on it.

Krissy Camacho just did.

A Marketing Detective's Guide to AI-Powered Win/Loss Decoding is out now, and it's a genuinely practical read for any GTM team tired of guessing why deals go the way they do.

Templates, checklists, real case studies.

We're lucky to have Krissy joining our own CEO & Founder, Steve Piper, next week (June 10th @ 10am PT / 1pm ET) to dig into exactly this in a webinar: how to build a win/loss program that holds up.

Congratulations, Krissy. Well earned. 👏

The book: https://hubs.la/Q04hPF3Y0

The webinar: https://hubs.la/Q04hPVsp0

05/27/2026

One of our own just put something great into the world.

Krissy Camacho who many of you know from being one of our amazing webinar moderators, has written "A Marketing Detective's Guide to AI-Powered Win/Loss Decoding", and it's out now.

It tackles a problem most GTM teams just live with: the reasons you win and lose deals are scattered across CRM notes, call recordings, and half-remembered buyer conversations, and nobody has the time to make sense of it. Krissy's book gives you a method. How to investigate it like a case, where AI genuinely speeds things up, and how to turn what you find into sharper ICP, messaging, and plays.

It's practical in the way the best playbooks are. Templates, checklists, case studies you can actually borrow from.

Congratulations, Krissy. This one's going to help a lot of people. 👏

Grab a copy: https://hubs.la/Q04hQnCN0

05/26/2026

Every messaging debate eventually hits the same wall: nobody actually knows why the last ten deals went the way they did.

So the room fills with opinions. Sales says price. Product says positioning. Someone blames the competitor's free trial. And the next campaign gets built on whoever argued hardest.

The answers were never missing. They're sitting in your CRM, your call recordings, and your buyer feedback. Most teams just never pull them out.

On June 10, CyberEdge Founder & CEO Steve Piper sits down with Krissy Camacho, author of A Marketing Detective's Guide to AI-Powered Win/Loss Decoding, to show you how to build a win/loss program that actually runs.

You'll leave with a 3-step framework you can use the same week, AI workflows that speed up analysis without outsourcing your judgment, and a plan to sharpen your ICP, messaging, and plays.

One live attendee wins a $100 Amazon gift card. Can't make it live? Register and we'll send the recording.

Save your seat: https://hubs.la/Q04hQ0fr0

05/19/2026

Thank you to Veracode for sponsoring the 2026 Cyberthreat Defense Report.

As one of this year’s Platinum sponsors, Veracode is helping make the 13th edition of the report available to the cybersecurity community.

The report includes global benchmark data from IT security professionals on the challenges shaping security strategy in 2026, including application security, secure coding, AI-enabled threats, breach exposure, and security investment priorities.

For teams focused on AppSec and software security, these findings offer useful context for understanding where organizations are struggling, where they are investing, and how security priorities are shifting.

Thank you again to Veracode for supporting this year’s Cyberthreat Defense Report.

Application Security for the AI Era | Veracode

05/15/2026

ISC2 has built its reputation around helping cybersecurity professionals grow, validate their expertise, and navigate a changing security landscape.

That makes their sponsorship of the 2026 Cyberthreat Defense Report a natural fit.

This year’s report brings together global benchmark data from 1,200 IT security professionals across 17 countries and 19 industries, with findings on some of the issues security teams are actively facing:

Skills shortages
AI-skilled talent demand
Ransomware impact
Quantum preparedness
Security spending and strategy priorities

Thank you to ISC2 for sponsoring the 13th edition of the Cyberthreat Defense Report and helping bring these insights to the cybersecurity community.

For cybersecurity marketers, it is also a useful example of how credible research can support a stronger audience conversation. The best campaigns do more than promote a solution. They help buyers understand the environment they are operating in.

https://hubs.la/Q04gHnHx0

05/07/2026

A lot of cybersecurity content gets consumed once and forgotten.

The best-performing assets tend to have a longer shelf life because they answer questions buyers are already asking.

One of the reasons this “Left of Boom” guide resonated is because it speaks to a shift happening across cybersecurity marketing right now:

Security conversations are moving upstream.

Less focus on reacting after compromise. More focus on reducing exposure before it becomes an incident.

That creates a different kind of content opportunity for vendors:

* Prevention narratives instead of fear narratives
* Operational guidance instead of broad trend commentary
* Research-backed framing instead of opinion alone
* Content practitioners can actually reference internally

This is the type of work we build with partners at CyberEdge alongside brands like Qualys.

Discover the Risk Operations Center (ROC) in Left of Boom by Jeff Pike. Move from managing vulnerabilities to managing risk with unified inventory, intelligence enrichment, and orchestrated remediation. Foreword by Sumedh Thakar. Download now.