PaperStreet

PaperStreet Improving Law Firm Websites and Marketing Campaigns…One Client at a Time PaperStreet creates new web sites and revitalizes aging ones.

We focus on the legal market, helping lawyers improve their online presence with awesome designs, branding and content. Our services include custom web design, content writing, Pay-Per-Click (PPC) and Search Engine Optimization (SEO).

When was the last time you hired a business without checking the reviews first? 🤔Your potential clients are doing the sa...
06/17/2026

When was the last time you hired a business without checking the reviews first? 🤔

Your potential clients are doing the same thing.

Reviews help law firms build trust, strengthen credibility, and make it easier for prospective clients to choose your firm. They also play an increasingly important role in how firms are discovered online through search and AI-powered tools.

Simply put, a strong review profile helps your firm stand out before a potential client ever picks up the phone.

In our latest blog, we break down why reviews matter and how law firms can build a strategy for collecting them consistently and ethically.

Read more: 👉 https://www.paperstreet.com/blog/law-firm-reviews-are-no-longer-optional-why-your-firm-needs-them-now/

06/15/2026

What separates a good law firm website from a great one?

A great law firm website does more than look good. It should reflect the firm's brand, make information easy to find, create a positive user experience, and support the firm's marketing goals.

Here are a few of the law firm websites we've launched recently, each designed around the unique needs and goals of the firm.

View more of our work:
🌐 https://www.paperstreet.com/

Over a decade ago, Adrienne was looking for a side gig.Today, she manages PaperStreet's SEO blog program and helps law f...
06/11/2026

Over a decade ago, Adrienne was looking for a side gig.

Today, she manages PaperStreet's SEO blog program and helps law firms create content that educates clients, improves visibility, and supports long-term growth.

As we celebrate 25 years of PaperStreet, we're highlighting the people whose talent, dedication, and expertise have helped shape our company along the way. 💙

As Adrienne says:
"I started as a blogger who was just looking for an extra side gig...now, over a decade later, I'm managing PaperStreet's SEO blog program. Pretty long gig, huh?"

Thank you, Adrienne, for more than a decade of contributions to our team and our clients.

Learn more about Adrienne:
https://www.paperstreet.com/people/adrienne/

Does 60% of Google searches really end without a click? 🤔Not exactly.A widely cited statistic has been making the rounds...
06/05/2026

Does 60% of Google searches really end without a click? 🤔

Not exactly.

A widely cited statistic has been making the rounds in marketing circles, leading many law firms to worry that AI and Google are dramatically reducing website traffic.

In our latest blog, we take a closer look at the data behind the "zero-click" search claim, where the numbers actually come from, and why law firms shouldn't make marketing decisions based on fear or misleading statistics.

Before you panic about losing traffic, read this.
👉 https://www.paperstreet.com/blog/60-of-the-time-it-works-everytime-the-myth-of-google-zero-click-search-results/

Reviews matter more than ever.For years, client reviews have helped law firms build trust, strengthen credibility, and s...
06/03/2026

Reviews matter more than ever.

For years, client reviews have helped law firms build trust, strengthen credibility, and stand out online.

Today, they do even more.

As AI powered search continues to change how people find attorneys, reviews have become one of the strongest trust signals influencing visibility, recommendations, and client decisions.

The firms that prioritize reviews today will be better positioned to earn trust, attract new clients, and stay competitive tomorrow.

That's why we're offering our Summer Special:

☀️ Reviews Plugin + AttorneyReview.me
☀️ Only $95/month for both
☀️ First month FREE

Learn more:
https://www.paperstreet.com/reviews-and-testimonials/

A great law firm website should do more than look good. It should answer questions, build trust, and help turn visitors ...
06/01/2026

A great law firm website should do more than look good. It should answer questions, build trust, and help turn visitors into clients.

That's why content matters. 👏

Our CEO, Peter Boyd, recently contributed Forbes Agency Council with his latest article, "7 Types of Content Every Law Firm Should Include on Its Website."

In the article, Pete shares the key content elements that help law firms create a better user experience, strengthen credibility, and support long-term marketing success.

Read the Forbes article 👉 https://www.forbes.com/councils/forbesagencycouncil/2026/05/18/7-types-of-content-every-law-firm-should-include-on-its-website/

Want to learn more about law firm website design and legal marketing? 👉 https://www.paperstreet.com/

A great law firm website should do more than look good. It should answer questions, build trust, and help turn visitors ...
06/01/2026

A great law firm website should do more than look good. It should answer questions, build trust, and help turn visitors into clients.

That's why content matters. 👏

Our CEO, Peter Boyd, recently contributed to Agency Council with his latest article, "7 Types of Content Every Law Firm Should Include on Its Website."

In the article, Pete shares the key content elements that help law firms create a better user experience, strengthen credibility, and support long term marketing success.

Read the Forbes article 👉 https://www.forbes.com/councils/forbesagencycouncil/2026/05/18/7-types-of-content-every-law-firm-should-include-on-its-website/

Want to learn more about law firm website design and legal marketing? 🙋 https://www.paperstreet.com/

Is your law firm prepared for the future of search?AI-powered search, changing user behavior, and Google's shift toward ...
05/30/2026

Is your law firm prepared for the future of search?

AI-powered search, changing user behavior, and Google's shift toward answer-based results are transforming how potential clients find attorneys online.

Law firms that continue to rely on outdated SEO strategies risk losing visibility.

In our latest blog, we break down what these changes mean and how firms can stay competitive as search continues to evolve.

Read more: 👉 https://www.paperstreet.com/blog/google-search-is-changing-in-2026-what-law-firms-need-to-know/

05/29/2026

And with that, the 2026 PaperStreet Annual Retreat has come to an end....
See you next year. 🌴☀️

Another unforgettable retreat in the books as we celebrated 25 years of PaperStreet with our incredible team in Punta Cana.

From team building and collaboration to great conversations, laughs, and memories we'll be talking about long after the trip ended, this retreat was a reminder of what makes PaperStreet special: our people.

For 25 years, we've believed that strong relationships create stronger results for our team, our clients, and the work we do every day.

Interested in being part of what's next? Learn more about PaperStreet: https://www.paperstreet.com/blog/annual-retreat-2026-punta-cana/

Attorney reviews matter more than ever. ⭐️⭐️⭐️⭐️⭐️Every review plays a role in building trust, strengthening your reputa...
05/22/2026

Attorney reviews matter more than ever. ⭐️⭐️⭐️⭐️⭐️

Every review plays a role in building trust, strengthening your reputation, and influencing potential clients.

With AttorneyReview.me, collecting reviews is simple, strategic, and effective.
Start building stronger credibility today with your first month FREE.

Sign up and cancel anytime: 👉 https://attorneyreview.me/

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Fort Lauderdale, FL
33315

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Tuesday 8am - 7pm
Wednesday 8am - 7pm
Thursday 8am - 7pm
Friday 8am - 7pm

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