Marketing 411

Marketing 411 Marketing 411 is a growth partner for roofing and home service companies. Schedule a call: https://marketing411.com/

We build your marketing as a system: brand, website, lead generation, and paid ads, so every dollar comes back as booked jobs.

09/14/2026

A professional website gets them closer.

Strong reviews build trust.
Fast follow-up keeps the opportunity alive.

Every step matters.

09/11/2026

LSA leads suddenly dropped? Don’t increase your budget yet. 👀

Check your hours, ad schedule, photos, service area, and impressions first.
Find what changed before changing your account.

Follow for more home service marketing strategies. ⚡

09/10/2026

Viral views don’t pay the bills if nobody remembers your name.

Attention is only useful when people know:
•who you are
•where you work
•what you do
•what to do next.

One viral video won’t change your business.

Build recognition. Stay consistent.

09/08/2026

Marketing shouldn’t feel like you’re trying to keep the wheels on.

Ads are only one piece of the equation.

Your brand, website, messaging, lead generation, and strategy need to work together, otherwise, even more traffic can still leave your marketing off balance.

Marketing 411 helps roofing and home service companies build a strategy designed to get their brand seen, remembered, and captured.

09/04/2026

Google is making a major change to Local Service Ads, and if LSA generates leads for your home service business, you need to be prepared.

In this video, Arielle Cohen breaks down what the LSA migration into Google Ads means, the verification requirement that could pause your ads, the profile and responsiveness benchmarks that impact rankings, new photo requirements, and the service-area strategy we recommend to protect and improve your lead flow.

Want a stronger marketing system for your home service business?

09/01/2026

Most homeowners are not looking for a roofer every day, but they still see local companies in their feeds.

When a contractora posts something worth watching, the company has a chance to become familiar before the roof problem starts. Its name may be easier to remember later, when the homeowner finally needs someone to call.

See what some of the most-watched roofing and home service companies are doing differently in “Most Viral Contractor Videos.”

Join us live on Zoom September 3 at 2 PM ET. Save your seat.
https://go.business411.com/roofing-leadership-lab-next

08/27/2026

AI might start the search. Google is still where homeowners verify you.

Reviews, recent activity, photos and your Google Business Profile still play a massive role in whether a homeowner trusts your company enough to make the call.

AI is changing marketing. That doesn’t mean the fundamentals stopped mattering.

⚡ Want to stay ahead of what’s actually working for contractors?

Join Elizabeth Holguin for the next Roofing Leadership Lab, live September 3rd at 2 PM ET.

This session: Most Viral Contractor Videos and what roofing companies can learn from the contractors getting millions of views.

👉 Save your seat: https://go.business411.com/roofing-leadership-lab-next

08/25/2026

Why did THAT contractor video get millions of views?

We pulled some of the biggest viral videos in roofing and home services to find out what actually made people stop scrolling.

Join Elizabeth Holguin for Roofing Leadership Lab — Episode 6.

📅 September 3 | 2 PM ET
⚡ Save your seat: https://go.business411.com/roofing-leadership-lab-next

08/24/2026

Our client went from $1-2M a year to $1M in a single month.

They built their marketing foundation first. Website, Google page, LSA, reviews. All locked in before the storm hit.

But here's the thing: building the foundation isn't enough. You need people to know you exist.

That's why Episode 6 dives into what contractors are actually doing to go viral. Millions of views. Millions of leads. How it's done. Save your seat and bring your team.

https://go.business411.com/roofing-leadership-lab-next

08/21/2026

Some contractor videos hit millions of views while others posting almost identical work get ignored completely.

Elizabeth Holguin breaks down why in Episode 6 of the Roofing Leadership Lab, live this Thursday, September 3rd at 2:00 PM ET.

Save your seat: https://go.business411.com/roofing-leadership-lab-next

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7771 W Oakland Park Boulevard
Fort Lauderdale, FL
33351

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+18444249411

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