Marketing 411

Marketing 411 Marketing 411 is a growth partner for roofing and home service companies. Schedule a call: https://marketing411.com/

We build your marketing as a system: brand, website, lead generation, and paid ads, so every dollar comes back as booked jobs.

Thirty to sixty percent of their marketing budgets. That is the documented range for what roofing companies lose to inef...
06/04/2026

Thirty to sixty percent of their marketing budgets. That is the documented range for what roofing companies lose to ineffective channel management on Google.

If you have been running Local Service Ads and Google Ads side by side for more than six months without a real attribution read, your number is somewhere in that range.

The Roofing Owner's Guide to Google walks through how to find yours.

Get it free at the link below.
https://go.marketing411.com/roofing-owners-guide-google

06/01/2026

Your website has one job:
Turn visitors into leads.

And if the follow-up system behind it is broken, you’re leaving even more money on the table.

Watch the full video on YouTube to see what your roofing website needs to convert more of the traffic you already have.

06/01/2026

Your website has one job:

Turn visitors into leads.

And if the follow-up system behind it is broken, you’re leaving even more money on the table.

Watch the full video on YouTube to see what your roofing website needs to convert more of the traffic you already have.

https://youtu.be/XcubVSX5uco

05/20/2026

SEO is building.

But if you need roofing leads right now, waiting on long-term channels can leave your pipeline dry.

We’re generating roofing leads across the country at an average of $100 per lead while those other channels keep building in the background.

The only question is whether your territory is still available.

Click the button and let’s check.

05/18/2026

The average roofing company spending $10K/month on marketing wastes $30K–$60K a year on the wrong channels. Here’s the three-piece tracking setup that tells you exactly what’s working.

Watch the full video on Youtube.

https://youtu.be/eW7PB5x1oT4

Imagine a job site on a peak Saturday with no plan board and no daily. The team shows up and just starts… wherever.You’d...
05/11/2026

Imagine a job site on a peak Saturday with no plan board and no daily. The team shows up and just starts… wherever.

You’d never run it like that.

But the marketing side of most roofing businesses runs exactly like that, especially in May.

The free Live Training + Q&A on May 14 is where that gets fixed.

Save your seat. https://go.marketing411.com/ai-marketing

Roofing owners, two weeks of busy season are already gone and most schedules still have white space.On May 14th, we'll b...
05/06/2026

Roofing owners, two weeks of busy season are already gone and most schedules still have white space.

On May 14th, we'll build your next 90 days together in one sitting, and you'll walk out with it mapped week by week.

That’s what happens in the free Live Training + Q&A on Thursday, May 14 at 1:00 PM ET / 10:00 AM PT.

Save your seat.
https://go.marketing411.com/ai-marketing

05/02/2026

Most roofing companies don’t realize how fragile their Google lead flow is until the calls disappear.

One bad profile update, one duplicate listing, one stock photo pattern that looks suspicious to Google, and the listing that was feeding your phone can get suspended.

That’s why your Google Business Profile needs to be treated like a revenue asset.

If you’re a roofer or home service business, follow for more ways to protect and grow your lead flow.

05/01/2026

Roofers: here is what most lead aggregators actually give you.

You pay for a lead, and so do three or four other contractors in your market.

The homeowner picks up the phone, hears from five different roofers in two hours, and goes with whoever sounds cheapest.

The FTC found this practice deceptive enough to order $7.2 million in restitution against one of the big platforms in 2023.

So what ends up being the cost per booked job on these platforms? Contractors report clearing $1,400 per close once you factor in how few of those calls actually convert.

Shared leads with no exclusivity, no real data on who you're calling, and no control over how the homeowner experiences your brand.

But there is a version of lead gen where the lead is yours alone, you know the homeowner's name, address, preferred appointment time, and service type before you pick up the phone, and you're not racing anyone on price.

Send me a DM and I'll point you there.

Most roofing owners are running their marketing by feel. They know they're spending money, they just can't tell what it'...
04/22/2026

Most roofing owners are running their marketing by feel. They know they're spending money, they just can't tell what it's buying them.

These three resources address that: what you're actually saying to homeowners, where your budget is going versus where it should be going, and which part of the business is the real bottleneck.

If you want to sit down with someone who's worked through these numbers with 500+ roofing businesses and talk through what applies to yours, send us a DM to book a free 30-minute assessment call (and get your free guides).

Address

7771 W Oakland Park Boulevard
Fort Lauderdale, FL
33351

Telephone

+18444249411

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