Hop2TheTop

04/13/2026

03/26/2026

Our LA based Law Firm client, reports that cases from PPC have more than doubled in 2025. We took over the account mid 2024 from a large legal marketing firm.

They grew to over 100 high value employment cases, over 500 WC claims, and almost 200 PI retainers, nearly doubling cases across the board, and with only a 30% bump in ad budget. We SLASHED their cost per case far below any previous levels ever achieved.

https://www.hop2thetop.com/case-study/personal-injury-law-firm/

How?

✅Better Data - The last 2 agencies they worked with were not tracking leads back to case acquisition. We did and optimize based on that instead of just generating a lead.

✅ Higher Intent Traffic - We focused on ensuring they came up in search results for "high intent" searches, instead of just blindly adding broad match keywords suggested by the system.

✅Better Segmentation - We completely reconstructed their account to have more niche keyword lists around tightly themed ad groups, relevant ad copy, and optimized landers.

✅Better Landing Pages - We advised their tech team on landing page optimizations that improved conversion rates dramatically.

✅Better Ad Copy - We rewrote their ads and split test new, hard hitting ad text, incorporating trust factors, more CTA's, and more relevant text.

✅Questioning The Norm - We questioned every overly aggressive suggestion made by the system and reps, and carefully validated every new strategy with split tests and data. We didn't blindly adopt recommendations and fall to shiny object syndrome.

We protect our clients bottom line and work diligently to make every client a case study. We handle all major paid media platforms. Reach out today to get your free account audit!

Background A mid sized law firm was struggling to produce cases from paid advertising at a reasonable acquisition cost, despite working with 2 well known legal marketing agencies. Hop2Thetop engaged with the client mid 2024 to take over paid marketing efforts with the goal of improving CaC (customer...

07/22/2024

Time for a change? Our clients often experience exponential improvements in campaign results after switching to us.

11/03/2021

Facebook Ads with. 01 cent per click. Dang! (Ask me how).

11/09/2020

https://youtu.be/cMy-UkeyWo8

Don't make these 10 profit killing mistakes on your website, and ensure you are getting the conversion rates and maximum ROAS possible from your traffic.

09/02/2019

03/01/2019

Not particularly thrilled with Google's decision to sunset "Average Position" Metric next year. Doesn't seem like Adwords is trying to be as transparent as they used to be. We will keep fighting for our clients to save every possible cent off erroneous clicks anyway even if Google plays hide and seek with account data.

01/14/2019

BAM! 9 Client Case Studies fresh off the presses. It's all about RESULTS. Contact us to get a free PPC analysis. #

01/10/2019

https://youtu.be/h-63cneHSBc

Learn how we were selected as the #1 PPC Management Company in NJ, NYC, and Florida.

01/08/2019

https://www.linkedin.com/pulse/website-conversion-optimization-changes-everything-justin-gross/?published=t

Let's say you have a business that generates 2 million in annual sales online. You do this from 400 unique hits/day, or roughly 12,000 website visitors monthly.

12/15/2018

Happy to announce we have been awarded A+ Rating from the BBB

BBB accredited since 1/23/2018. Digital Advertising in Fort Lauderdale, FL. See BBB rating, reviews, complaints, request a quote & more.