Smarter Story

01/11/2026

"To know even one life has breathed easier because you have lived. This is to have succeeded." Ralph Waldo Emerson

04/06/2025

Transform Your Brand with the Power of Story 💡✨

Every business has a story to tell. At Smarter Story, we specialize in transforming your brand’s message using the StoryBrand marketing framework, inviting your customers into a narrative story where they are the hero, and your business is their trusted guide. The result? Clear, compelling marketing that drives action and delivers real impact.

From Walmart and Team IP to MyFlorida.com, the John Maxwell Leadership Foundation, and nonprofits like BeStrong.global and Thank You First Respondern, we’ve partnered with brands that cut through the noise and connect with their audience on a deeper level.

🎯 Everyone has a story, What's Yours? It’s time to craft your story. Whether you’re aiming to inspire, engage, or lead your market, Smarter Story is ready to help you call customers into action.

📩 Message us, email [email protected] or call (954) 762-7000 to create a story that resonates, inspires, and delivers results. Clarity trumps confusion.

10/22/2024

Rogan has more than 14 million followers on Spotify.

06/21/2024

Engage with Smarter Story to help you defeat confusion, clarify your message, and grow your business. Confusion is costing your business. But together we can fix it.

In the end, people are persuaded not by what you say, but by what they understand. Effective communication is a skill, not a natural talent. Everyone has a story, what's yours? Contact [email protected]

06/17/2024

"Donald Trump Jr. is urging his dad to pick a “fighter” as his running mate. The elder Trump is locked in a general election that will be decided at the margins, where a candidate who could appeal to women or voters of color could boost his chances. And whomever he taps must muster the mettle to shine in a high-stakes vice presidential debate later this summer."

The former president is expected to announce his selection next month.

06/06/2024

Happy Birthday June Folks, from 2013.

06/01/2024

Reflecting on my journey since leaving the RNC in 1989, where I worked in Comms for Chairman Lee Atwater, and joining Van Poole and Will McKinley at the FL GOP state party just after Iliana Ros-Lehtinen’s historic election as the first Cuban American to the U.S. Congress, I'm proud of how far we've come.

Back in August 1989, Florida's political landscape was beginning to shift after over 120 years of Democratic control. Fast forward to today, and our efforts have contributed to a remarkable growth: of Florida’s 13.47 million active voters, 5.24 million are registered with the Republican Party of Florida, compared to 4.34 million registered as Florida Democratic Party members.

This progress highlights our commitment to expanding our reach and influence across the state. Let's continue to build on this momentum and ensure our values resonate with even more Floridians.


[Florida Politics](https://floridapolitics.com/archives/677432-florida-gop-edge-crosses-900000-voter-mark/)

Caldwell Journal Photo caption: With my late father, Dr. Sherman B. Smith, boarding an airplane as I head off to my first political internship in Washington, D.C. Circa 1982.
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06/01/2024

"But some enjoy their hatred—this is the new part, and I think pretty widespread—because it helps them avoid seeing that they are involved in a tragedy.

The tragedy is that one of two old men, neither of them great, neither of them distinguished in terms of character or intellect, who are each in his way an embarrassment, and whom two-thirds of voters do not want as presidential candidates, will be chosen, in this crucial historical moment in which the stakes could not be higher, to lead the most powerful nation on earth."

The country has long been divided, but estrangement has become alluring in the age of Biden and Trump.

05/10/2024

Reflecting on the indelible mark left by Steve Jobs, it's undeniable that his vision has sculpted the contours of our modern world. Jobs wasn't just a pioneer in technology; he was a master storyteller, a wizard who turned the complex into the captivatingly simple and the ordinary into the extraordinary. Under his guidance, Apple didn't just create products; they crafted experiences that touched millions of lives around the globe.

"Stay hungry, stay foolish," he urged, and in doing so, he challenged us to pursue our passions with relentless tenacity. Jobs believed in the power of believing in the impossible. Through his eyes, we learned to see the world not for what it was, but for what it could be.

Steve Jobs didn't just change the way we communicate, listen to music, or work; he changed the way we dream. His legacy is a beacon for innovation, urging us forward with the belief that one person's vision can indeed alter the course of history.

In remembrance of Steve Jobs, we're inspired not only to look back at his monumental contributions but also to look forward, continuing to innovate and push the boundaries of what's possible.

My (http://jeremy.abbett.net) tribute to Steve Jobs (1955 - 2011). A remix of the never aired Steve Jobs narrated version of the iconic Think Different comme...

03/28/2024

Congratulations Representative Chip LaMara and Governor DeSantis. https://www.sun-sentinel.com/2024/03/28/floridians-will-soon-be-able-to-buy-larger-much-larger-bottles-of-wine-in-retail-stores/

Sitting in front of a wall of wine and flanked by enormous wine bottles, Gov. Ron DeSantis signed legislation that permits the retail sale of much larger bottles of wine in Florida. State Rep. Chip…