09/03/2025
Google’s search strategy is wild when you think about it.
They own YouTube, so of course that gets premium placement. But they’re also indexing Instagram, TikTok, Facebook, Reddit, and Yelp - platforms they directly compete with for attention.
Google had to adapt. Most of the web’s best content moved to social platforms years ago.
Your distribution strategy now needs to work across Google AND the social algorithms that feed into Google. The game changed.
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www.weboptimainc.com