09/08/2026
How do you break through Florida’s "sea of sameness"? By inviting travelers to an emotional state-of-mind. 🌊✨
When Starmark partnered with Amelia Island to launch "Find Your Unwind," we leveraged behavioral science to reach travelers when they were already in a relaxed, receptive headspace.
By pairing high-end editorial creative with psychologically targeted media placements, the campaign proved that science-backed strategy drives real economic impact—boosting click-through rates by over 30% YoY and delivering exceptional performance across digital, search and print.
We’re proud to help Amelia Island turn a promise of total relaxation into measurable success.
Ready to see how we did it? Read all about "Find Your Unwind" here: https://www.starmark.com/work/amelia-island-find-your-unwind-results/