Letterform Creative

12/20/2024

Wrapping up work for 2024 today and want to share some favorite marks from this year, as well as say thank you to my amazing clients for trusting me! 🙌🏻

10/14/2024

Think you don’t have time to create a cohesive brand?

Think about how much time it will take to go back and clean up a disjointed brand if you let it get out of control now: your website, Canva templates, blog posts, packaging, stationery, marketing materials, the list could go on. It’s a HUGE headache to clean up a brand that doesn’t have solid brand guidelines in place from the start (I’ve seen it firsthand 🤦🏻‍♀️).

Avoid the headache! Comment “SIMPLE” and I’ll send you my FREE Simple Branding checklist to help nail down your brand identity now 🎉

10/07/2024

“I have worked with Megan twice on complete branding packages and will always recommend her when I know the client is a good fit. She has the ability to take a business owner’s vision and deliver it in a beautiful and strategic brand identity. I know my branding gets noticed because I get compliments and inquiries about it frequently. Her process focuses just as much on the brand’s ideal customer as it does on the brand so the brand identity attracts the right people. Megan’s brand direction and guidelines are invaluable. I have used them over and over when creating content for my website, my social media, and my client communication documents. Three years later, I am passing my brand guidelines on to my copywriter to give her a visual image of what I want my brand’s messaging to feel like. She delivered a cohesive brand that still carries me through everything I do to this day.”

-Michelle Zak | Four Tabs

10/01/2024

This may surprise you…

I’m a brand designer and my own branding uses: one primary logo, one submark, two fonts, and two colors. Talk about simple. Your branding doesn’t have to be complicated to be effective.

Want to simplify your branding and eliminate the overwhelm? Comment “branding” for my free Simple Branding Checklist ✨

06/08/2022

Logo outtake for . It’s been so fun working with this talented lady and friend on her branding! Can’t wait to share the final logo…

04/14/2022

Process // Sketching for Lauren Cash Branding

Once we nailed down the mood board and overall direction for Lauren’s rebrand (see last post), we moved on to the sketching and ideation phase. We always put pen to paper before ever going digital ✍🏻 It’s not always pretty, 🤷🏻‍♀️ but it’s an important part of the process. At this stage it’s just about getting it all out of our head and onto paper.

Up next: take the strongest concepts and clean them up digitally.

04/07/2022

New Work // Mood Board for Lauren Cash

This is not the first time we’ve branded Lauren’s business—far from it actually! What we love about Lauren is she’s not afraid to pivot and make the changes to her business that are best for her and her clients. So it was an honor to rebrand her business as she went back to doing business under her own name. This rebrand felt much more warm and personal, a true reflection of Lauren herself. The above image is the mood board that guided the design process. Overall we wanted to create a brand that was minimal, but still warm with some playful elements. We were inspired by neutral colors, editorial vibes, white space, and strong typography. Can’t wait to share more about the process!

04/06/2022

02/25/2022

Pretty test prints and a sneak peek at the new branding we’ve been developing for a long-time client ✨ This is a leave behind that’s a little more unique and a lot more useful than your average business card. Can’t wait to share more once this new brand launches 💫

12/30/2021

Here’s an overview of all the amazing businesses we had the privilege of working with in 2021! Thank you for tuning in for our 12 Days of Client Love. We can’t wait to see what 2022 brings. If you want to see your logo on the roundup next year, shoot us a DM or complete the form on our website ✨

12/29/2021

Day 12 of Client Love // Projects in Progress

We would be remiss if we didn’t mention the lovely clients who are we still in the process of working with and haven’t yet launched. Some we’ve been working with for years (and their painstaking perseverance is a true inspiration!), others we’ve worked with for a few months, but they have all been a true to joy to work with. Thank you for the privilege of supporting your businesses! We are SO excited to see your beautiful businesses launch in 2022 💫