James La Barrie

James La Barrie "It's not our job to please the customer....it's our job to amaze them!" Why do we do this? Our approach is to take it one step further.

Our Approach

Beyond Marketing focuses on both a company's 'internal' marketing (service culture) and external marketing (creating a marketing plan). Many marketing companies focus on developing the brand image exclusively. Once those customers arrive, our approach ensures that they become repeat customers. We create systems so that amazing service is delivered consistently to ensure customer's

don't leave with a good impression, but leave with a great impression. Once these service standards are implemented only then do we focus on a company's brand image. It makes no sense to introduce your customers to your business via an extensive marketing plan only to have them leave disheartened by your service.

Marketing a business in the best of times is a challenge... during the coronavirus? Even more so. Here's a solid marketi...
04/03/2020

Marketing a business in the best of times is a challenge... during the coronavirus? Even more so. Here's a solid marketing blueprint to stay relevant during this challenging time.

Deep breaths. Lots of deep breaths. If you're a human with a pulse, then chances are you've felt your blood pressure lit...
03/22/2020

Deep breaths. Lots of deep breaths. If you're a human with a pulse, then chances are you've felt your blood pressure literally spiking. I'm no different.

Here are some behavioral changes I've enacted to keep a clear head in order to navigate this crisis... calmly.

Most everything you read online says not to panic, but that's easier said than done when your business is in free fall. 5 Tips That Have Helped Me.

Good morning everyone!! Wishing you all an amazing Monday!
03/07/2016

Good morning everyone!! Wishing you all an amazing Monday!

Dove continues to take advertising to a new level by striking a nerve with societal truths that resonate. This is not a ...
04/12/2015

Dove continues to take advertising to a new level by striking a nerve with societal truths that resonate. This is not a direction they have to take, but I'm glad they are.

http://bit.ly/1NuFsej

Dove has become famous over the last decade for playing a monumental role in opening up the dialogue about female beauty standards, self-esteem and body image. Their marketing campaign to raise awareness and acceptance of all body shapes, sizes and colors has produced many notable moments. One such…

Sitting in the Daytona airport leaving and came across this magazine... Had to pick it up!
04/03/2015

Sitting in the Daytona airport leaving and came across this magazine... Had to pick it up!

This video moved me. Seeing the visceral reactions from the translators told such a big story. http://bit.ly/1HhOc3h
03/21/2015

This video moved me. Seeing the visceral reactions from the translators told such a big story. http://bit.ly/1HhOc3h

This is a video experiment dedicated to promote our newly launched website www.svetimageda.lt (in Lithuanian only). The website is a digital “handbook”, full...

When will companies realize that customer service is marketing?
03/13/2015

When will companies realize that customer service is marketing?

Follow-up from the story. They're sorry, but stops short of truly owning the error. http://bit.ly/1GcjzII
03/07/2015

Follow-up from the story. They're sorry, but stops short of truly owning the error. http://bit.ly/1GcjzII

The Ritz-Carlton in uptown Charlotte has issued an apology to anyone offended by the 15-percent service charge the hotel billed patrons in its lounge during the CIAA basketball tournament.

Address

Fort Mill, SC
29715

Telephone

+17042689338

Website

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