Driven by Design

Driven by Design Founded in 1997, Driven by Design LLC is a full-service creative studio – with a focus on Publishi You name it, we have probably done it.

• Publication Design & Publishing
• Editorial Management
• Advertising Sales/Design
• Trade Show Branding
• Website Development
• Logo Design
• Marketing & Social Media
• Strategic Branding & Planning
• Business Plan Review

Driven by Design LLC is a full-service creative studio, serving clients in consumer & trade publication design and management, membership directory and buyer’s guide publishi

ng, social media management, marketing and trade show branding materials, brochures, advertising design, annual reports, newsletters, web design and more. Established in 1997, we have maintained the same client base for 20 years (unheard of in the industry) because of our “concierge approach” of service to our clients, which makes us unique. Our clients would tell you they feel we are part of their team – an extension of their in-house staff. Caryn Smith, Principal and Chief Creative Mind, and two seasoned associates on the Driven By Design team, all provide personalized service to each client, and even communicate on their behalf to vendors and others. Our specialty includes publication design and redesign for association and trade organization magazines, business and newsstand-driven consumer publications, as well as editorial, advertising sales, printer management, and publishing experience. We are a one-stop shop in that we can take a project from editorial calendar/advertising rate card development through to imposition, editing, design, advertising placement and print – efficiently and effectively. Not every client needs all of these services, therefore we cater our scope of work to your specific needs. Our ultimate goal is to bring every project to its fullest potential and we offer ideas on how to accomplish that without breaking the budget. Oftentimes, our ideas pay for themselves! Our clients are not handed off to account representatives. Each one receives the attention of Caryn Smith as she manages every project, with my team. Over her 30+ year career, she has held positions that range from Associate Publisher to Creative Director and has gained different perspectives that ultimately helps our clients. This ranges from photoshoots with high-profile entertainment stars and conceptual & product shots; hands-on art direction and design of a variety of publication types; direction for editorial & design teams; leading advertising sales efforts; and directing a multitude of redesigns. All of this vast and interesting experience allows Caryn to see the bigger picture and to work effectively with all the team players to bring together a great project time after time, on time. Our niche, generally, is an association or organization who desires a partner in their publication and marketing campaigns to positively move toward their goals. Our philosophy is that a publication has a powerful organizational voice and should proactively educate and influence members and readers, re-enforce the organization’s mission, and be a resource that will assist to maintain and grow loyalty, membership, subscriptions, and advertising, if applicable. We have excellent credentials and references to attest to our high standards of excellence.

When the U.S. State Department and Hillary Clinton share the magazine you just designed for your client, The Foreign Ser...
05/02/2024

When the U.S. State Department and Hillary Clinton share the magazine you just designed for your client, The Foreign Service Journal, you feel some real pride! Congrats to the for your 100th Anniversary! Driven By Design LLC is proud to be a part of the story for 30 years!

Focused on the and American Foreign Service Association centennial anniversaries, the May includes congratulatory messages from Secretary of State Antony Blinken; two former Secretaries of State, Hillary Rodham Clinton and James A. Baker, III; USAID Administrator Samantha Power; and Foreign Agricultural Service Director General Mark Petry.

Read (and share) the full edition here: https://hubs.ly/Q02vBXFS0

Driven By Design is proud to announce that The Foreign Service Journal won big at the TRENDY Awards on March 17, taking ...
03/24/2023

Driven By Design is proud to announce that The Foreign Service Journal won big at the TRENDY Awards on March 17, taking home the GOLD in the Monthly Professional Society Magazine category for the October 2022 Ukraine focus issue.

Driven By Design's CEO Caryn Smith is the Art Director and Designer for The Journal for over 25 years.

Association Trends 2022 TRENDY Awards honors the best marketing and communications pieces in the association and nonprofit communities.

The October FSJ issue featured gorgeous artwork by Ukrainian folk artist Maria Primachenko. More than two dozen works by the late artist were held by a museum in her hometown, Ivankin, but when Russian soldiers invaded Ukraine in Feb. 2022, the museum was set ablaze, and several of her paintings were destroyed in the ensuing fire.

Art Director Caryn Smith found her artwork while researching Ukraine styles for the design of the issue, and was inspired by her story and artwork, which is free domain (https://en.wikipedia.org/wiki/Maria_Prymachenko).

Her work is noted for its whimsy and vivid imagery and, much like this award-winning issue of the Journal, offers hope for the future of Ukraine.

The editorial well of the issue featured articles from diplomats and policymakers who have been active in Ukraine and the region. Authors included former U.S. Ambassador to Ukraine Bill Taylor, who wrote about “Understanding Ukraine”; Rose Gottemoeller, who previously served as undersecretary for arms control and international security at the State Department and as deputy secretary general of NATO; retired Foreign Service Officer Ken Moskowitz; and Michael Lally, currently the minister counselor for commercial affairs at the U.S. Mission to the European Union.

Read (and share) the winning edition, at www.afsa.org/foreign-service-journal-october2022

Jessie Sharon Joins Driven By Design! We want to officially welcome our new Art Director Jessie Sharon to Driven By Desi...
02/07/2023

Jessie Sharon Joins Driven By Design!

We want to officially welcome our new Art Director Jessie Sharon to Driven By Design! Jessie brings impeccable design talent and considerable expertise to our client’s publishing and marketing efforts.

Jessie began last October with DBD and has fit in so well with our team that we often forget she is fairly new! We could not be more pleased to have her positive energy, new ideas and strong mid-western work ethic working to meet the goals of our clients.

Previously, Jessie was Art Director for Trusted Media Brands, working on titles such as Taste of Home Special Interest Publications, Taste of Home cookbooks, Country Woman magazine, and Farm & Ranch Living magazine. There, she helped to lead brand redesigns for Country Woman and Farm & Ranch Living magazines in collaboration with the creative director and layout designer.

She is a graduate of Carroll University in Waukesha, Wisconsin. She grew up on a cattle farm in Wisconsin, lived a few years in the city of Chicago, but settled in the suburbs of Milwaukee, Wisconsin with her husband, 2 girls, and goldendoodle. They love travel, family gatherings, and movie nights!

What Jessie loves about her work: “I love the pure joy in finding and creating the perfect solution to a creative problem, and seeing the physical, printed product in my hands. A satisfying workday is the culmination of hard work and a successful outcome!”

We look forward to showing off her designs in our social media, stay tuned!

https://www.linkedin.com/in/jessiesharon/

12/22/2022
We are very proud of helping our clients get recognized with 2 Tabbies! GOLD & BRONZE! The Judges specifically mentioned...
10/12/2022

We are very proud of helping our clients get recognized with 2 Tabbies! GOLD & BRONZE! The Judges specifically mentioned the "clean layout," which we take special pride in!

The Foreign Service Journal received gold and bronze awards, known as Tabbies, from Trade, Association and Business Publications International (TABPI) in recognition of two of its 2021 issues.

The gold, recognizing editorial excellence in a “special section,” went to the FSJ’s September 2021 focus section, which examined 9/11 after 20 years. Featured in that edition are several articles from current and retired FSOs about one of the United States’ grimmest days and all that followed.

In their feedback, TABPI judges characterized it as an “incredibly compelling piece of reflection” with “thoughtful and useful insights [that] transcend 9/11 to lessons learnt for the future.”

(The September edition had also been recognized in March with a silver TRENDY award for publishing excellence in the “Monthly Professional Society Magazine” category, presented by Association TRENDS.)

TABPI’s bronze award, which highlights the best single issue and is the competition’s most comprehensive category, was given to the May 2021 FSJ focusing on the opportunities and challenges of Arctic diplomacy.

Featured in that issue are articles by Arctic experts, a U.S. senator, and an Arctic Council official, as well as an interview with Senior Foreign Service Officer James DeHart, then serving as the State Department’s coordinator for the Arctic region.

Judges described this edition as “masterfully packaged, from cover to finish” with a “clean layout and clear writing on an array of critical topics [and] drawing much-needed attention to a region undergoing transformation.”

The “Tabbie Awards” celebrate trade and association journalism in English-language publications around the world. It has been presenting annual editorial awards for nearly
20 years.

Convention Branding and Marketing is Mission:Possible at Driven By Design. We really like this recent logo we designed f...
04/26/2022

Convention Branding and Marketing is Mission:Possible at Driven By Design.

We really like this recent logo we designed for the Automotive Recyclers Association (ARA) and their upcoming event in Orlando! The automotive recycling industry is undergoing significant change, and this convention sets the tone for auto recyclers to take command and achieve more than they can imagine!

A WIN for DBD and AFSAAt the March 11 Association TRENDS 43rd annual “Salute to Association Excellence,” The Foreign Ser...
04/26/2022

A WIN for DBD and AFSA

At the March 11 Association TRENDS 43rd annual “Salute to Association Excellence,” The Foreign Service Journal received a silver TRENDY award for publishing excellence.

The award, given in the “Monthly Professional Society Magazine” category, recognizes the September 2021 edition, which focused on 9/11 twenty years later.

Featured in the issue are several articles from current and retired FSOs about one of the United States’ grimmest days and all that followed.

On the Cover—Illustration by Brian Hubble. Art Direction by Caryn Suko Smith

Our client -- the Automotive Recyclers Association (ARA) -- has members who started the Reuse Repurpose and Recycle move...
04/22/2022

Our client -- the Automotive Recyclers Association (ARA) -- has members who started the Reuse Repurpose and Recycle movement when the very first car needed a replacement part. Some of their members have been a part of the association for 80 years!

These highly regulated and professional automotive recycling businesses have been recycling the automotive ever since.

Thank an auto recycler today for helping your car stay running! You probably don't even know how many recycled parts it took for your car to be repaired! They are behind-the-scenes modern-day heroes!

HAPPY EARTH DAY to our Auto Recyclers! You make A HUGE DIFFERENCE in caring for the environment!

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Fort Myers, FL
33908

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+12392256137

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• Publication Design & Publishing • Editorial Management • Advertising Sales/Design • Brand Identity & Logo Design • Trade Show Marketing • Website Development • Marketing & Social Media Driven by Design LLC is a full-service creative studio, serving clients in consumer & trade publication design and management, membership directory and buyer’s guide publishing, social media management, marketing and trade show branding materials, brochures, advertising design, annual reports, newsletters, web design and more. You name it, we have probably done it. Established in 1997, we have maintained the same client base for 20 years (unheard of in the industry) because of our “concierge approach” of service to our clients, which makes us unique. Our clients would tell you they feel we are part of their team – an extension of their in-house staff. Caryn Smith, Principal and Chief Creative Mind, and two seasoned associates on the Driven By Design team, all provide personalized service to each client, and even communicate on their behalf to vendors and others. Our specialty includes publication design and redesign for association and trade organization magazines, business and newsstand-driven consumer publications, as well as editorial, advertising sales, printer management, and publishing experience. We are a one-stop shop in that we can take a project from editorial calendar/advertising rate card development through to imposition, editing, design, advertising placement and print – efficiently and effectively. Not every client needs all of these services, therefore we cater our scope of work to your specific needs. Our ultimate goal is to bring every project to its fullest potential and we offer ideas on how to accomplish that without breaking the budget. Oftentimes, our ideas pay for themselves! Our clients are not handed off to account representatives. Each one receives the attention of Caryn Smith as she manages every project, with my team. Over her 30+ year career, she has held positions that range from Associate Publisher to Creative Director and has gained different perspectives that ultimately helps our clients. This ranges from photoshoots with high-profile entertainment stars and conceptual & product shots; hands-on art direction and design of a variety of publication types; direction for editorial & design teams; leading advertising sales efforts; and directing a multitude of redesigns. All of this vast and interesting experience allows Caryn to see the bigger picture and to work effectively with all the team players to bring together a great project time after time, on time. Our niche, generally, is an association or organization who desires a partner in their publication and marketing campaigns to positively move toward their goals. Our philosophy is that a publication has a powerful organizational voice and should proactively educate and influence members and readers, re-enforce the organization’s mission, and be a resource that will assist to maintain and grow loyalty, membership, subscriptions, and advertising, if applicable. We have excellent credentials and references to attest to our high standards of excellence.